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Reverse-Engineering the 2012 Campaign

I'll be damned

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Obama - Biden --

Huge news:

We finally closed the gap. We outraised Mitt Romney and the Republicans $X million to $X million in August.

Unbelievable. After three straight months of getting beat -- and not by a small margin -- more than 1,170,000 supporters made a donation to close the gap.

We can't let up for one second. These August numbers don't reflect outside group fundraising or spending -- and in that category we're still getting thrashed.

Right before the conventions, we were being outspent by super PACs alone in Colorado, Florida, Iowa, North Carolina, Virginia, and Wisconsin. That margin was more than 2 to 1 in Florida, Iowa, and North Carolina.

Already, more than 3 million grassroots donors have stepped up to make sure they can't drown us out. According to our records, you weren't among them. Are you going to let this campaign go by without joining in?

Stand up and be counted -- donate $X or more today to help build on this momentum.

We recently learned Karl Rove is rounding up the most powerful Republican donors to give all they've got to beat Barack Obama.

And it's clear the Romney campaign has been building up a cash advantage that would allow them to blanket the airwaves with negative ads even if we did close the gap. Last week a Romney-Ryan official compared their latest ad campaign to the "daisy cutter" bombs used in the Iraq War. Another adviser to the campaign said their goal from now to Election Day is to "carpet bomb" President Obama and Vice President Biden.

After all our hard work over the past 17 months, I'll be damned if the Romney campaign, Karl Rove, the Koch brothers, and a handful of anonymous billionaires "carpet bomb" the President and end up deciding this election for millions of Americans in the last 57 days.

We just proved we can go head to head with Romney and the Republicans and win. That can't stop now.

This will be a tight race to the end. Donate $X or more today:

[url]

Together we're proving that ordinary Americans -- not special interests or super PACs -- will decide this election. I'm proud to be a part of this campaign, and even more determined to make sure our hard work translates into a win for President Obama in November. I hope you feel the same way.

Thanks for all you're doing.

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: I'll be damned

From: Jim Messina, BarackObama.com <info@barackobama.com>

Sent: Sept. 10, 2012, 11:04 a.m.


Obama - Biden --

Huge news:

We finally closed the gap. We outraised Mitt Romney and the Republicans $X million to $X million in August.

Unbelievable. After three straight months of getting beat -- and not by a small margin -- more than 1,170,000 supporters made a donation to close the gap.

We can't let up for one second. These August numbers don't reflect outside group fundraising or spending -- and in that category we're still getting thrashed.

Right before the conventions, we were being outspent by super PACs alone in Colorado, Florida, Iowa, North Carolina, Virginia, and Wisconsin. That margin was more than 2 to 1 in Florida, Iowa, and North Carolina.

Already, more than 3 million grassroots donors have stepped up to make sure they can't drown us out. According to our records, you weren't among them. Are you going to let this campaign go by without joining in?

Stand up and be counted -- donate $X or more today to help build on this momentum.

We recently learned Karl Rove is rounding up the most powerful Republican donors to give all they've got to beat Barack Obama.

And it's clear the Romney campaign has been building up a cash advantage that would allow them to blanket the airwaves with negative ads even if we did close the gap. Last week a Romney-Ryan official compared their latest ad campaign to the "daisy cutter" bombs used in the Iraq War. Another adviser to the campaign said their goal from now to Election Day is to "carpet bomb" President Obama and Vice President Biden.

After all our hard work over the past 17 months, I'll be damned if the Romney campaign, Karl Rove, the Koch brothers, and a handful of anonymous billionaires "carpet bomb" the President and end up deciding this election for millions of Americans in the last 57 days.

We just proved we can go head to head with Romney and the Republicans and win. That can't stop now.

This will be a tight race to the end. Donate $X or more today:

[url]

Together we're proving that ordinary Americans -- not special interests or super PACs -- will decide this election. I'm proud to be a part of this campaign, and even more determined to make sure our hard work translates into a win for President Obama in November. I hope you feel the same way.

Thanks for all you're doing.

Messina

Jim Messina Campaign Manager Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.