ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

I'm asking

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

2 email variations

9

recipients

I don't need to tell you this race is very close.

But I need to tell you this: The outcome depends on you.

If we win a Democratic Senate in nine days, it will be because you and I refused to give up everything we care about. But if we lose, it will be because we didn't do enough today.

The deadline we face at midnight is the most critical of this campaign. You have just 15 hours to prevent a Republican Senate takeover. Can you give $X to the Democratic Senatorial Campaign Committee immediately?

I'm asking for your help today. I'm fighting for this as hard as I know how, but we've got to fight together to win.

In nine days, we'll know the outcome. But I truly believe it depends on this moment. And I believe in you.

Please contribute $X. Let's put our all into this:

[url]

Thank you, Barack

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

4

recipients

Breaking news update: Just released polls have President Obama down one, Tim Kaine D-VA tied, and Elizabeth Warren D-MA only two points ahead--and Republicans have 50-50 odds to win four Senate seats and take the majority. To turn these numbers around, we must immediately increase spending in White House and Senate battlegrounds--every gift in the next 6 hours will be matched 3-to-1.

Can you kick in $X before the deadline in 6 hours? We're still 974 donors short of our goal. Your gift will be matched 3-to-1 until midnight only. -Guy Cecil

------------------------------

----------Original message FROM: Barack Obama, DATE: 10/28/2012, SUBJECT: I'm asking----------

I don't need to tell you this race is very close.

But I need to tell you this: The outcome depends on you.

If we win a Democratic Senate in nine days, it will be because you and I refused to give up everything we care about. But if we lose, it will be because we didn't do enough today.

The deadline we face at midnight is the most critical of this campaign. You have just 15 hours to prevent a Republican Senate takeover. Can you give $X to the Democratic Senatorial Campaign Committee immediately?

I'm asking for your help today. I'm fighting for this as hard as I know how, but we've got to fight together to win.

In nine days, we'll know the outcome. But I truly believe it depends on this moment. And I believe in you.

Please contribute $X. Let's put our all into this:

[url]

Thank you, Barack

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Subject: I'm asking

From: info@dscc.org

Sent: Oct. 28, 2012, 10:44 a.m.


I don't need to tell you this race is very close.

But I need to tell you this: The outcome depends on you.

If we win a Democratic Senate in nine days, it will be because you and I refused to give up everything we care about. But if we lose, it will be because we didn't do enough today.

The deadline we face at midnight is the most critical of this campaign. You have just 15 hours to prevent a Republican Senate takeover. Can you give $X to the Democratic Senatorial Campaign Committee immediately?

I'm asking for your help today. I'm fighting for this as hard as I know how, but we've got to fight together to win.

In nine days, we'll know the outcome. But I truly believe it depends on this moment. And I believe in you.

Please contribute $X. Let's put our all into this:

[url]

Thank you, Barack

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: I'm asking

From: info@dscc.org

Sent: Oct. 28, 2012, 10:44 a.m.


I don't need to tell you this race is very close.

But I need to tell you this: The outcome depends on you.

If we win a Democratic Senate in nine days, it will be because you and I refused to give up everything we care about. But if we lose, it will be because we didn't do enough today.

The deadline we face at midnight is the most critical of this campaign. You have just 15 hours to prevent a Republican Senate takeover. Can you give $X to the Democratic Senatorial Campaign Committee immediately?

I'm asking for your help today. I'm fighting for this as hard as I know how, but we've got to fight together to win.

In nine days, we'll know the outcome. But I truly believe it depends on this moment. And I believe in you.

Please contribute $X. Let's put our all into this:

[url]

Thank you, Barack

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

I don't need to tell you this race is very close.

But I need to tell you this: The outcome depends on you.

If we win a Democratic Senate in nine days, it will be because you and I refused to give up everything we care about. But if we lose, it will be because we didn't do enough today.

The deadline we face at midnight is the most critical of this campaign. You have just 15 hours to prevent a Republican Senate takeover. Can you give $X to the Democratic Senatorial Campaign Committee immediately?

I'm asking for your help today. I'm fighting for this as hard as I know how, but we've got to fight together to win.

In nine days, we'll know the outcome. But I truly believe it depends on this moment. And I believe in you.

Please contribute $X. Let's put our all into this:

[url]

Thank you, Barack

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Breaking news update: Just released polls have President Obama down one, Tim Kaine D-VA tied, and Elizabeth Warren D-MA only two points ahead--and Republicans have 50-50 odds to win four Senate seats and take the majority. To turn these numbers around, we must immediately increase spending in White House and Senate battlegrounds--every gift in the next 6 hours will be matched 3-to-1.

Can you kick in $X before the deadline in 6 hours? We're still 974 donors short of our goal. Your gift will be matched 3-to-1 until midnight only. -Guy Cecil

------------------------------

----------Original message FROM: Barack Obama, DATE: 10/28/2012, SUBJECT: I'm asking----------

I don't need to tell you this race is very close.

But I need to tell you this: The outcome depends on you.

If we win a Democratic Senate in nine days, it will be because you and I refused to give up everything we care about. But if we lose, it will be because we didn't do enough today.

The deadline we face at midnight is the most critical of this campaign. You have just 15 hours to prevent a Republican Senate takeover. Can you give $X to the Democratic Senatorial Campaign Committee immediately?

I'm asking for your help today. I'm fighting for this as hard as I know how, but we've got to fight together to win.

In nine days, we'll know the outcome. But I truly believe it depends on this moment. And I believe in you.

Please contribute $X. Let's put our all into this:

[url]

Thank you, Barack

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--