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Reverse-Engineering the 2012 Campaign

I see those attack ads

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I see the same ads attacking Barack that you do. We both know they're empty and dishonest.

So instead of getting frustrated, I get fired up. I want everyone to know about the kind of leader Barack really is.

You see, I've seen up close what being president looks like. The decisions that come across Barack's desk are never the easy ones. They're problems with only difficult solutions -- judgment calls where there's no margin for error.

And I can tell you exactly who he's thinking about when he's making these decisions: you.

We've got an important fundraising deadline tonight at midnight. We won't have too many more of these before Election Day, so what we do right now matters.

Please pitch in $X or whatever you can -- and let's win:

[url]

Thanks so much for your support,

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: I'm asking you

From: info@barackobama.com

Sent: July 31, 2012, 8:07 a.m.




I see the same ads attacking Barack that you do. We both know they're empty and dishonest.

So instead of getting frustrated, I get fired up. I want everyone to know about the kind of leader Barack really is.

You see, I've seen up close what being president looks like. The decisions that come across Barack's desk are never the easy ones. They're problems with only difficult solutions -- judgment calls where there's no margin for error.

And I can tell you exactly who he's thinking about when he's making these decisions: you.

We've got an important fundraising deadline tonight at midnight. We won't have too many more of these before Election Day, so what we do right now matters.

Please pitch in $X or whatever you can -- and let's win:

[url]

Thanks so much for your support,

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible