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Reverse-Engineering the 2012 Campaign

I'm damn proud

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You know what's kind of amazing?

That we're not getting blown away in the face of unprecedented, unlimited spending from super PACs, Mitt Romney, and all the other shadowy groups trashing Barack Obama nonstop.

In June, nearly 80 percent of the money Romney and the Republicans raised came from just 6 percent of the donations they received -- and that's before we count the super PACs. The other side relies on fewer people giving more, and with this year's new rules, it's a lot more.

Even with all that, we're still in a position of strength heading into the final three months of this race, thanks to grassroots supporters like you. When I talk to a reporter or go on TV, I'm damn proud to tell people that.

The story we're telling is simple: We are a force to be reckoned with, one small donation at a time.

We're facing our next big fundraising deadline this Tuesday.

Help close the fundraising gap between us and them. Keep building our grassroots movement with a donation of $X or more today:

[url]

When Barack Obama ran for president in 2008, our campaign changed the way people get involved in elections.

He fundamentally believes that asking everyone to chip in whatever they can, and asking people to get personally involved -- to go and talk with their neighbors and friends about why they're a part of it -- is the right way to do this.

Today, in the age of super PACs and outside groups that can spend millions in anonymous money on misleading attack ads, proving the viability of that kind of politics is even more important.

I love talking about the way we've built this campaign. Just take a look at last month: more than 700,000 donors in June -- nearly 200,000 of whom had never donated before -- giving an average of over $X each.

What we have in the bank at midnight on Tuesday will tell us how big we can go in these critical, final three months. As of tomorrow, there are 100 days left to make it happen.

If we keep up the momentum, I know we can make history again.

You just keep on doing what you do:

[url]

Thank you for being part of this,

David

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: I'm damn proud

From: info@barackobama.com

Sent: July 28, 2012, 9:32 a.m.




You know what's kind of amazing?

That we're not getting blown away in the face of unprecedented, unlimited spending from super PACs, Mitt Romney, and all the other shadowy groups trashing Barack Obama nonstop.

In June, nearly 80 percent of the money Romney and the Republicans raised came from just 6 percent of the donations they received -- and that's before we count the super PACs. The other side relies on fewer people giving more, and with this year's new rules, it's a lot more.

Even with all that, we're still in a position of strength heading into the final three months of this race, thanks to grassroots supporters like you. When I talk to a reporter or go on TV, I'm damn proud to tell people that.

The story we're telling is simple: We are a force to be reckoned with, one small donation at a time.

We're facing our next big fundraising deadline this Tuesday.

Help close the fundraising gap between us and them. Keep building our grassroots movement with a donation of $X or more today:

[url]

When Barack Obama ran for president in 2008, our campaign changed the way people get involved in elections.

He fundamentally believes that asking everyone to chip in whatever they can, and asking people to get personally involved -- to go and talk with their neighbors and friends about why they're a part of it -- is the right way to do this.

Today, in the age of super PACs and outside groups that can spend millions in anonymous money on misleading attack ads, proving the viability of that kind of politics is even more important.

I love talking about the way we've built this campaign. Just take a look at last month: more than 700,000 donors in June -- nearly 200,000 of whom had never donated before -- giving an average of over $X each.

What we have in the bank at midnight on Tuesday will tell us how big we can go in these critical, final three months. As of tomorrow, there are 100 days left to make it happen.

If we keep up the momentum, I know we can make history again.

You just keep on doing what you do:

[url]

Thank you for being part of this,

David

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible