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Reverse-Engineering the 2012 Campaign

I'm not willing to let this happen

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2 email variations

3

recipients





Right now, Barack is on track to be the first president in

living memory to be outspent in his re-election campaign.

I'm not willing to let that happen. Are you?

Get Barack's back now:

[url]

Michelle

-----------------Original Message-----------------

From: Barack Obama

Subject: I will be outspent

Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation today?

[url]

Grassroots supporters like you represent how we do things differently.

My opponent spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

To update your address, go to: [url]

To unsubscribe, go to: [url]

3

recipients

--



Right now, Barack is on track to be the first president in

living memory to be outspent in his re-election campaign.

I'm not willing to let that happen. Are you?

Get Barack's back now.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Thanks,

Michelle

-----------------Original Message-----------------

From: Barack Obama

Subject: I will be outspent

Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation today?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Grassroots supporters like you represent how we do things differently.

My opponent spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

Subject: I'm not willing to let this happen

From: info@barackobama.com

Sent: June 27, 2012, 9:15 p.m.






Right now, Barack is on track to be the first president in

living memory to be outspent in his re-election campaign.

I'm not willing to let that happen. Are you?

Get Barack's back now:

[url]

Michelle

-----------------Original Message-----------------

From: Barack Obama

Subject: I will be outspent

Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation today?

[url]

Grassroots supporters like you represent how we do things differently.

My opponent spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

To update your address, go to: [url]

To unsubscribe, go to: [url]

 

Compare variations

Subject: I'm not willing to let this happen

From: info@barackobama.com

Sent: June 27, 2012, 9:15 p.m.






Right now, Barack is on track to be the first president in

living memory to be outspent in his re-election campaign.

I'm not willing to let that happen. Are you?

Get Barack's back now:

[url]

Michelle

-----------------Original Message-----------------

From: Barack Obama

Subject: I will be outspent

Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation today?

[url]

Grassroots supporters like you represent how we do things differently.

My opponent spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

To update your address, go to: [url]

To unsubscribe, go to: [url]





Right now, Barack is on track to be the first president in

living memory to be outspent in his re-election campaign.

I'm not willing to let that happen. Are you?

Get Barack's back now:

[url]

Michelle

-----------------Original Message-----------------

From: Barack Obama

Subject: I will be outspent

Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation today?

[url]

Grassroots supporters like you represent how we do things differently.

My opponent spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

To update your address, go to: [url]

To unsubscribe, go to: [url]

--



Right now, Barack is on track to be the first president in

living memory to be outspent in his re-election campaign.

I'm not willing to let that happen. Are you?

Get Barack's back now.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Thanks,

Michelle

-----------------Original Message-----------------

From: Barack Obama

Subject: I will be outspent

Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation today?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

Grassroots supporters like you represent how we do things differently.

My opponent spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]