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Reverse-Engineering the 2012 Campaign

I've seen their ads...

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4 email variations

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NBC News/Wall Street Journal Poll: Democrats lead the race for Congress 45% - 43% there's no time left to sit on the sidelines.

The latest polls show that we're within range of replacing the Tea Party Congress with a Democratic majority for President Obama, but the margins in many races are razor-thin. Our candidates need to have the resources to fight Republican attack ads and get the facts out to voters.

Donate $X or more to my campaign today. Your contribution will allow me to help Democrats nationwide make sure they have the resources they need in the final days of this election.

I've seen the Republican attack ads. They're a deliberate effort to mislead voters on issues like Medicare, Obamacare, and the economy. If we're going to win, we need your help to respond immediately.

[url]

Thank you,

Nancy

P.S. What you've done so far has been incredible. With your help, we've proved we have what it takes to stand up to an unprecedented wave of corporate special interest cash. Will you step up one more time?

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

12

recipients



Alan -- the latest NBC News/Wall Street Journal poll shows Democrats leading the race for Congress, 45% to 43%.

That means we're in range of replacing Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!

But we have to close the spending gap. Republicans just announced they have $X million in their war chest, ready to pound away at President Obama and Democrats across the country with vicious attacks ads.

There's still time to close the gap, but we can't wait any longer.

We have 24 hours left until our next ad buy deadline: Donate $X or more to help us fight back against Republican attacks.



We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, we don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back:

[url]

Now let's go win this thing.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

3

recipients

the latest NBC News/Wall Street Journal poll shows Democrats leading the race for Congress, 45% to 43%.
 
 That means we're in range of replacing Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!
 
 But we have to close the spending gap. Republicans just announced they have $X million in their war chest, ready to pound away at President Obama and Democrats across the country with vicious attacks ads.
 
 There's still time to close the gap, but we can't wait any longer.
 
 We have 24 hours left until our next ad buy deadline: Donate $X or more to help us fight back against Republican attacks.

2

recipients

NBC News/Wall Street Journal Poll: Democrats lead the race for Congress 45% - 43%

Subject: I've seen their ads...

From: dccc@dccc.org

Sent: Oct. 25, 2012, 11:45 a.m.




NBC News/Wall Street Journal Poll: Democrats lead the race for Congress 45% - 43% there's no time left to sit on the sidelines.

The latest polls show that we're within range of replacing the Tea Party Congress with a Democratic majority for President Obama, but the margins in many races are razor-thin. Our candidates need to have the resources to fight Republican attack ads and get the facts out to voters.

Donate $X or more to my campaign today. Your contribution will allow me to help Democrats nationwide make sure they have the resources they need in the final days of this election.

I've seen the Republican attack ads. They're a deliberate effort to mislead voters on issues like Medicare, Obamacare, and the economy. If we're going to win, we need your help to respond immediately.

[url]

Thank you,

Nancy

P.S. What you've done so far has been incredible. With your help, we've proved we have what it takes to stand up to an unprecedented wave of corporate special interest cash. Will you step up one more time?

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: I've seen their ads...

From: dccc@dccc.org

Sent: Oct. 25, 2012, 11:45 a.m.




NBC News/Wall Street Journal Poll: Democrats lead the race for Congress 45% - 43% there's no time left to sit on the sidelines.

The latest polls show that we're within range of replacing the Tea Party Congress with a Democratic majority for President Obama, but the margins in many races are razor-thin. Our candidates need to have the resources to fight Republican attack ads and get the facts out to voters.

Donate $X or more to my campaign today. Your contribution will allow me to help Democrats nationwide make sure they have the resources they need in the final days of this election.

I've seen the Republican attack ads. They're a deliberate effort to mislead voters on issues like Medicare, Obamacare, and the economy. If we're going to win, we need your help to respond immediately.

[url]

Thank you,

Nancy

P.S. What you've done so far has been incredible. With your help, we've proved we have what it takes to stand up to an unprecedented wave of corporate special interest cash. Will you step up one more time?

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



NBC News/Wall Street Journal Poll: Democrats lead the race for Congress 45% - 43% there's no time left to sit on the sidelines.

The latest polls show that we're within range of replacing the Tea Party Congress with a Democratic majority for President Obama, but the margins in many races are razor-thin. Our candidates need to have the resources to fight Republican attack ads and get the facts out to voters.

Donate $X or more to my campaign today. Your contribution will allow me to help Democrats nationwide make sure they have the resources they need in the final days of this election.

I've seen the Republican attack ads. They're a deliberate effort to mislead voters on issues like Medicare, Obamacare, and the economy. If we're going to win, we need your help to respond immediately.

[url]

Thank you,

Nancy

P.S. What you've done so far has been incredible. With your help, we've proved we have what it takes to stand up to an unprecedented wave of corporate special interest cash. Will you step up one more time?

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



Alan -- the latest NBC News/Wall Street Journal poll shows Democrats leading the race for Congress, 45% to 43%.

That means we're in range of replacing Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!

But we have to close the spending gap. Republicans just announced they have $X million in their war chest, ready to pound away at President Obama and Democrats across the country with vicious attacks ads.

There's still time to close the gap, but we can't wait any longer.

We have 24 hours left until our next ad buy deadline: Donate $X or more to help us fight back against Republican attacks.



We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, we don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back:

[url]

Now let's go win this thing.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

the latest NBC News/Wall Street Journal poll shows Democrats leading the race for Congress, 45% to 43%.
 
 That means we're in range of replacing Boehner and Cantor's Tea Party majority with a Democratic House for President Obama!
 
 But we have to close the spending gap. Republicans just announced they have $X million in their war chest, ready to pound away at President Obama and Democrats across the country with vicious attacks ads.
 
 There's still time to close the gap, but we can't wait any longer.
 
 We have 24 hours left until our next ad buy deadline: Donate $X or more to help us fight back against Republican attacks.

NBC News/Wall Street Journal Poll: Democrats lead the race for Congress 45% - 43%