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Reverse-Engineering the 2012 Campaign

I will be outspent

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3 email variations

188

recipients

--

I will be the first president in modern history to be outspent in his

re-election campaign, if things continue as they have so far.

I'm not just talking about the super PACs and anonymous outside groups --

I'm talking about the Romney campaign itself. Those outside groups just add

even more to the underlying problem.

The Romney campaign raises more than we do, and the math isn't hard to

understand: Through the primaries, we raised almost three-quarters of our

money from donors giving less than $X while Mitt Romney's campaign

raised more than three-quarters of its money from individuals giving $X

or more.

And, again, that's not including the massive outside spending by super PACs

and front groups funneling up to an additional billion dollars into ads

trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent 10 to 1 and

still win.

More than 2.2 million Americans have already chipped in for us, and I'm so

grateful for it. As we face this week's fundraising deadline, can you make

a donation of $X or more

today?

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

Or donate another

amount.

Every donation you make today automatically enters you to join Michelle and

me for one of the last grassroots dinners of this campaign. You've already

entered -- thank you so much -- and today is your last chance to get your

name in again.

These dinners represent how we do things differently. My opponent spent

this past weekend at a secretive retreat for the biggest donors to both his

campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

3

recipients



I will be the first president in modern history to be outspent in his

re-election campaign, if things continue as they have so far.

I'm not just talking about the super PACs and anonymous outside groups

I'm talking about the Romney campaign itself. Those outside groups just add

even more to the underlying problem.

We can be outspent and still win but we can't be outspent 10 to 1 and

still win.

You've already stepped up for this campaign in a big way, and I'm so

grateful for it. Now, you're within $X.00 of reaching the maximum

federal contribution you can make at this stage of the campaign.

As we face this week's fundraising deadline, can you donate

$X.00?

Every donation you make today automatically enters you to join Michelle and

me for one of the last grassroots dinners of this campaign today is your

last chance to get your name in.

These dinners represent how we do things differently. My opponent spent

this past weekend at a secretive retreat for the special interests and the

super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

2

recipients



More than 2.2 million Americans have already chipped in for us, and I'm so grateful for it. As we face this week's fundraising deadline, can you make a donation of $X or more today?

This email was sent to: [email]

Subject: I will be outspent

From: info@barackobama.com

Sent: June 26, 2012, 7:59 a.m.


--

I will be the first president in modern history to be outspent in his

re-election campaign, if things continue as they have so far.

I'm not just talking about the super PACs and anonymous outside groups --

I'm talking about the Romney campaign itself. Those outside groups just add

even more to the underlying problem.

The Romney campaign raises more than we do, and the math isn't hard to

understand: Through the primaries, we raised almost three-quarters of our

money from donors giving less than $X while Mitt Romney's campaign

raised more than three-quarters of its money from individuals giving $X

or more.

And, again, that's not including the massive outside spending by super PACs

and front groups funneling up to an additional billion dollars into ads

trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent 10 to 1 and

still win.

More than 2.2 million Americans have already chipped in for us, and I'm so

grateful for it. As we face this week's fundraising deadline, can you make

a donation of $X or more

today?

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

Or donate another

amount.

Every donation you make today automatically enters you to join Michelle and

me for one of the last grassroots dinners of this campaign. You've already

entered -- thank you so much -- and today is your last chance to get your

name in again.

These dinners represent how we do things differently. My opponent spent

this past weekend at a secretive retreat for the biggest donors to both his

campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

 

Compare variations

Subject: I will be outspent

From: info@barackobama.com

Sent: June 26, 2012, 7:59 a.m.


--

I will be the first president in modern history to be outspent in his

re-election campaign, if things continue as they have so far.

I'm not just talking about the super PACs and anonymous outside groups --

I'm talking about the Romney campaign itself. Those outside groups just add

even more to the underlying problem.

The Romney campaign raises more than we do, and the math isn't hard to

understand: Through the primaries, we raised almost three-quarters of our

money from donors giving less than $X while Mitt Romney's campaign

raised more than three-quarters of its money from individuals giving $X

or more.

And, again, that's not including the massive outside spending by super PACs

and front groups funneling up to an additional billion dollars into ads

trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent 10 to 1 and

still win.

More than 2.2 million Americans have already chipped in for us, and I'm so

grateful for it. As we face this week's fundraising deadline, can you make

a donation of $X or more

today?

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

Or donate another

amount.

Every donation you make today automatically enters you to join Michelle and

me for one of the last grassroots dinners of this campaign. You've already

entered -- thank you so much -- and today is your last chance to get your

name in again.

These dinners represent how we do things differently. My opponent spent

this past weekend at a secretive retreat for the biggest donors to both his

campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

--

I will be the first president in modern history to be outspent in his

re-election campaign, if things continue as they have so far.

I'm not just talking about the super PACs and anonymous outside groups --

I'm talking about the Romney campaign itself. Those outside groups just add

even more to the underlying problem.

The Romney campaign raises more than we do, and the math isn't hard to

understand: Through the primaries, we raised almost three-quarters of our

money from donors giving less than $X while Mitt Romney's campaign

raised more than three-quarters of its money from individuals giving $X

or more.

And, again, that's not including the massive outside spending by super PACs

and front groups funneling up to an additional billion dollars into ads

trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent 10 to 1 and

still win.

More than 2.2 million Americans have already chipped in for us, and I'm so

grateful for it. As we face this week's fundraising deadline, can you make

a donation of $X or more

today?

Because you've saved your payment information, your donation will go

through immediately:

QUICK DONATE: $X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

-- QUICK DONATE:

$X

Or donate another

amount.

Every donation you make today automatically enters you to join Michelle and

me for one of the last grassroots dinners of this campaign. You've already

entered -- thank you so much -- and today is your last chance to get your

name in again.

These dinners represent how we do things differently. My opponent spent

this past weekend at a secretive retreat for the biggest donors to both his

campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe



I will be the first president in modern history to be outspent in his

re-election campaign, if things continue as they have so far.

I'm not just talking about the super PACs and anonymous outside groups

I'm talking about the Romney campaign itself. Those outside groups just add

even more to the underlying problem.

We can be outspent and still win but we can't be outspent 10 to 1 and

still win.

You've already stepped up for this campaign in a big way, and I'm so

grateful for it. Now, you're within $X.00 of reaching the maximum

federal contribution you can make at this stage of the campaign.

As we face this week's fundraising deadline, can you donate

$X.00?

Every donation you make today automatically enters you to join Michelle and

me for one of the last grassroots dinners of this campaign today is your

last chance to get your name in.

These dinners represent how we do things differently. My opponent spent

this past weekend at a secretive retreat for the special interests and the

super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Sponsor hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe



More than 2.2 million Americans have already chipped in for us, and I'm so grateful for it. As we face this week's fundraising deadline, can you make a donation of $X or more today?

This email was sent to: [email]