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Reverse-Engineering the 2012 Campaign

I will be outspent

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Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation of $X or more today:

[url]

Every donation you make today automatically enters you to join

Michelle and me for one of the last grassroots dinners of this

campaign -- today is your last chance to get your name in.

These dinners represent how we do things differently. My opponent

spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Sponsor here -- [url] -- or click here -- [url] -- to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To unsubscribe from this mailing list, click the link below:

[url]

Subject: I will be outspent

From: democraticparty@democrats.org

Sent: June 26, 2012, 12:24 p.m.


Friend --

I will be the first president in modern history to be outspent

in his re-election campaign, if things continue as they have

so far.

I'm not just talking about the super PACs and anonymous

outside groups -- I'm talking about the Romney campaign

itself. Those outside groups just add even more to the

underlying problem.

The Romney campaign raises more than we do, and the

math isn't hard to understand: Through the primaries, we raised

almost three-quarters of our money from donors giving less

than $X while Mitt Romney's campaign raised more than

three-quarters of its money from individuals giving $X or

more.

And, again, that's not including the massive outside spending by

super PACs and front groups funneling up to an additional billion

dollars into ads trashing me, you, and everything we believe in.

We can be outspent and still win -- but we can't be outspent

10 to 1 and still win.

More than 2.2 million Americans have already chipped in for us,

and I'm so grateful for it. As we face this week's fundraising deadline,

can you make a donation of $X or more today:

[url]

Every donation you make today automatically enters you to join

Michelle and me for one of the last grassroots dinners of this

campaign -- today is your last chance to get your name in.

These dinners represent how we do things differently. My opponent

spent this past weekend at a secretive retreat for the biggest

donors to both his campaign and the super PACs that support him.

I've got other responsibilities I'm attending to.

Donate today to stand for our kind of politics:

[url]

Thank you,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Sponsor here -- [url] -- or click here -- [url] -- to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To unsubscribe from this mailing list, click the link below:

[url]