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Reverse-Engineering the 2012 Campaign

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Romney and the Republicans announced yesterday that they brought in more than $X million in June.

For context, that's about what we raised in April and May combined.

We're still tallying our own numbers, but this means their gap is getting wider, and if it continues at this pace, it could cost us the election.

We need to reverse this trend -- and we need to start now. Will you make a donation of $X or more today?

[url]

One hundred million is alarming enough, but it doesn't even include the millions pouring into pro-Romney super PACs -- or the fact that, unlike four years ago, it's perfectly legal for the Koch brothers, Sheldon Adelson, Karl Rove, and anonymous billionaires to funnel unlimited money into attacking President Obama in critical battleground states.

I'm proud of the way we build this organization. Through the primaries, more than three-quarters of our donations were from people giving less than $X. Meanwhile, in that same period, Mitt Romney's campaign raised three-quarters of its money from people giving $X or more.

If we don't take this seriously now, we risk finding ourselves at a point where there is too much ground to make up.

We need to do something about it. Today.

Please donate $X or more:

[url]

More to come.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: If we don't close this gap now

From: info@barackobama.com

Sent: July 6, 2012, 12:35 p.m.




Romney and the Republicans announced yesterday that they brought in more than $X million in June.

For context, that's about what we raised in April and May combined.

We're still tallying our own numbers, but this means their gap is getting wider, and if it continues at this pace, it could cost us the election.

We need to reverse this trend -- and we need to start now. Will you make a donation of $X or more today?

[url]

One hundred million is alarming enough, but it doesn't even include the millions pouring into pro-Romney super PACs -- or the fact that, unlike four years ago, it's perfectly legal for the Koch brothers, Sheldon Adelson, Karl Rove, and anonymous billionaires to funnel unlimited money into attacking President Obama in critical battleground states.

I'm proud of the way we build this organization. Through the primaries, more than three-quarters of our donations were from people giving less than $X. Meanwhile, in that same period, Mitt Romney's campaign raised three-quarters of its money from people giving $X or more.

If we don't take this seriously now, we risk finding ourselves at a point where there is too much ground to make up.

We need to do something about it. Today.

Please donate $X or more:

[url]

More to come.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.