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Reverse-Engineering the 2012 Campaign

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2 email variations

143

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I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation of $X or more?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

5

recipients



I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation of $X or more?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- We need to close the gap on the air, but the true strength of this campaign is our organization on the ground -- help fund our ground operation:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: If we win this election...

From: info@barackobama.com

Sent: Aug. 17, 2012, 10:22 a.m.




I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation of $X or more?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: If we win this election...

From: info@barackobama.com

Sent: Aug. 17, 2012, 10:22 a.m.




I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation of $X or more?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible



I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation of $X or more?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible



I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation of $X or more?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- We need to close the gap on the air, but the true strength of this campaign is our organization on the ground -- help fund our ground operation:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible