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Reverse-Engineering the 2012 Campaign

If you read one thing today

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2 email variations

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recipients



Romney-Ryan [url]

The President has thrown in the towel.

He said he can't change Washington from the inside.

America needs to take him at his word and elect a leader who won't give up.

Mitt Romney can change Washington, he will change Washington - and with your help, he will get the job done.

Donate now to help him defeat Barack Obama.

President Obama's slogan was "Yes, we can." And now it's "No, I can't."

Here's ours: "It's time for a new president. It's time for Mitt Romney."

Donate today to help Barack Obama pack his bags -- and restore serious leadership to Washington.

Matt Rhoades Campaign Manager Romney for President, Inc.

[url]

Paid for by Romney for President, Inc. www.MittRomney.com

2

recipients



Paid for by Romney for President, Inc. www.MittRomney.com

Subject: If you read one thing today

From: Matt Rhoades [mailto:info@mittromney.com]

Sent: Sept. 20, 2012, 12:24 p.m.




Romney-Ryan [url]

The President has thrown in the towel.

He said he can't change Washington from the inside.

America needs to take him at his word and elect a leader who won't give up.

Mitt Romney can change Washington, he will change Washington - and with your help, he will get the job done.

Donate now to help him defeat Barack Obama.

President Obama's slogan was "Yes, we can." And now it's "No, I can't."

Here's ours: "It's time for a new president. It's time for Mitt Romney."

Donate today to help Barack Obama pack his bags -- and restore serious leadership to Washington.

Matt Rhoades Campaign Manager Romney for President, Inc.

[url]

Paid for by Romney for President, Inc. www.MittRomney.com

 

Compare variations

Subject: If you read one thing today

From: Matt Rhoades [mailto:info@mittromney.com]

Sent: Sept. 20, 2012, 12:24 p.m.




Romney-Ryan [url]

The President has thrown in the towel.

He said he can't change Washington from the inside.

America needs to take him at his word and elect a leader who won't give up.

Mitt Romney can change Washington, he will change Washington - and with your help, he will get the job done.

Donate now to help him defeat Barack Obama.

President Obama's slogan was "Yes, we can." And now it's "No, I can't."

Here's ours: "It's time for a new president. It's time for Mitt Romney."

Donate today to help Barack Obama pack his bags -- and restore serious leadership to Washington.

Matt Rhoades Campaign Manager Romney for President, Inc.

[url]

Paid for by Romney for President, Inc. www.MittRomney.com



Romney-Ryan [url]

The President has thrown in the towel.

He said he can't change Washington from the inside.

America needs to take him at his word and elect a leader who won't give up.

Mitt Romney can change Washington, he will change Washington - and with your help, he will get the job done.

Donate now to help him defeat Barack Obama.

President Obama's slogan was "Yes, we can." And now it's "No, I can't."

Here's ours: "It's time for a new president. It's time for Mitt Romney."

Donate today to help Barack Obama pack his bags -- and restore serious leadership to Washington.

Matt Rhoades Campaign Manager Romney for President, Inc.

[url]

Paid for by Romney for President, Inc. www.MittRomney.com



Paid for by Romney for President, Inc. www.MittRomney.com