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Reverse-Engineering the 2012 Campaign

Imagination

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Instead of reminding you we're 24 hours from the election's biggest FEC deadline, I ask you to use your imagination.

Deadline: 24 hours. Contribute. Instead of reminding you we're 24 hours from the election's biggest FEC deadline, I ask you to use your imagination.

It's August 2013 and you flip on the news. President Romney is holding a press conference from the Rose Garden highlighting his accomplishments, flanked by GOP leaders who now control the House and Senate. Eight months after their government takeover, Medicare as we know it is gone, Planned Parenthood funding is zero, and they've eliminated access to contraception for millions of women.

Really, close your eyes and picture it. Imagine how angry you are.

Future you is even more livid because when you saw Paul Ryan's convention speech last night, you knew this could happen and that you could have done a little more to help stop it.

Don't be furious with yourself. Click this link right now, contribute $X and stop Romney and Ryan from taking the White House and Senate. Donate $X before you run out of time in 24 hours — we still have $X left to raise.

This is a 50-50 election. It is possible — given the Republicans' colossal financial advantage — that we lose both the White House and the Senate. and this is crucial — it is just as likely that we win both. It's really up to you.

So use your imagination once more: It's a year from today. Obama is still President and Democrats still control the Senate. Medicare, Planned Parenthood and access to contraception are safe from the radical Republicans.

And you will have a good night's sleep because you donated right here: [url]

Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

3

recipients

‹ Last night, Paul Ryan handed us a personal threat: ³Our opponents can put themselves on notice.² It¹s incredibly appalling that in addition to delivering a speech packed with brazen lies, he has the audacity to threaten Democratic supporters. Show Ryan what you think of his threats. 30 hours until the FEC deadline and $X to go. The White House and Senate are at stake. Can you give $X?

Jason Rosenbaum Online Communications Director -Original Message- From: Paul Begala Subject: Imagination



Jason ‹ Instead of reminding you we¹re 24 hours from the election¹s biggest FEC deadline, I ask you to use your imagination.

It's August 2013 and you flip on the news. President Romney is holding a press conference from the Rose Garden highlighting his accomplishments, flanked by GOP leaders who now control the House and Senate. Eight months after their government takeover, Medicare as we know it is gone, Planned Parenthood funding is zero, and they¹ve eliminated access to contraception for millions of women.

Really, close your eyes and picture it. Imagine how angry you are.

Future you is even more livid because when you saw Paul Ryan¹s convention speech last night, you knew this could happen and that you could have done a little more to help stop it.

Don¹t be furious with yourself. Click this link right now, contribute $X and stop Romney and Ryan from taking the White House and Senate. Donate $X before you run out of time in 24 hours ‹ we still have $X left to raise.

This is a 50-50 election. It is possible ‹ given the Republicans¹ colossal financial advantage ‹ that we lose both the White House and the Senate. But ‹ and this is crucial ‹ it is just as likely that we win both. It¹s really up to you.

So use your imagination once more: It¹s a year from today. Obama is still President and Democrats still control the Senate. Medicare, Planned Parenthood and access to contraception are safe from the radical Republicans.

And you will have a good night¹s sleep because you donated right here: [url]

Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Imagination

From: info@dscc.org

Sent: Aug. 30, 2012, 7:28 a.m.


Instead of reminding you we're 24 hours from the election's biggest FEC deadline, I ask you to use your imagination.

Deadline: 24 hours. Contribute. Instead of reminding you we're 24 hours from the election's biggest FEC deadline, I ask you to use your imagination.

It's August 2013 and you flip on the news. President Romney is holding a press conference from the Rose Garden highlighting his accomplishments, flanked by GOP leaders who now control the House and Senate. Eight months after their government takeover, Medicare as we know it is gone, Planned Parenthood funding is zero, and they've eliminated access to contraception for millions of women.

Really, close your eyes and picture it. Imagine how angry you are.

Future you is even more livid because when you saw Paul Ryan's convention speech last night, you knew this could happen and that you could have done a little more to help stop it.

Don't be furious with yourself. Click this link right now, contribute $X and stop Romney and Ryan from taking the White House and Senate. Donate $X before you run out of time in 24 hours — we still have $X left to raise.

This is a 50-50 election. It is possible — given the Republicans' colossal financial advantage — that we lose both the White House and the Senate. and this is crucial — it is just as likely that we win both. It's really up to you.

So use your imagination once more: It's a year from today. Obama is still President and Democrats still control the Senate. Medicare, Planned Parenthood and access to contraception are safe from the radical Republicans.

And you will have a good night's sleep because you donated right here: [url]

Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Imagination

From: info@dscc.org

Sent: Aug. 30, 2012, 7:28 a.m.


Instead of reminding you we're 24 hours from the election's biggest FEC deadline, I ask you to use your imagination.

Deadline: 24 hours. Contribute. Instead of reminding you we're 24 hours from the election's biggest FEC deadline, I ask you to use your imagination.

It's August 2013 and you flip on the news. President Romney is holding a press conference from the Rose Garden highlighting his accomplishments, flanked by GOP leaders who now control the House and Senate. Eight months after their government takeover, Medicare as we know it is gone, Planned Parenthood funding is zero, and they've eliminated access to contraception for millions of women.

Really, close your eyes and picture it. Imagine how angry you are.

Future you is even more livid because when you saw Paul Ryan's convention speech last night, you knew this could happen and that you could have done a little more to help stop it.

Don't be furious with yourself. Click this link right now, contribute $X and stop Romney and Ryan from taking the White House and Senate. Donate $X before you run out of time in 24 hours — we still have $X left to raise.

This is a 50-50 election. It is possible — given the Republicans' colossal financial advantage — that we lose both the White House and the Senate. and this is crucial — it is just as likely that we win both. It's really up to you.

So use your imagination once more: It's a year from today. Obama is still President and Democrats still control the Senate. Medicare, Planned Parenthood and access to contraception are safe from the radical Republicans.

And you will have a good night's sleep because you donated right here: [url]

Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Instead of reminding you we're 24 hours from the election's biggest FEC deadline, I ask you to use your imagination.

Deadline: 24 hours. Contribute. Instead of reminding you we're 24 hours from the election's biggest FEC deadline, I ask you to use your imagination.

It's August 2013 and you flip on the news. President Romney is holding a press conference from the Rose Garden highlighting his accomplishments, flanked by GOP leaders who now control the House and Senate. Eight months after their government takeover, Medicare as we know it is gone, Planned Parenthood funding is zero, and they've eliminated access to contraception for millions of women.

Really, close your eyes and picture it. Imagine how angry you are.

Future you is even more livid because when you saw Paul Ryan's convention speech last night, you knew this could happen and that you could have done a little more to help stop it.

Don't be furious with yourself. Click this link right now, contribute $X and stop Romney and Ryan from taking the White House and Senate. Donate $X before you run out of time in 24 hours — we still have $X left to raise.

This is a 50-50 election. It is possible — given the Republicans' colossal financial advantage — that we lose both the White House and the Senate. and this is crucial — it is just as likely that we win both. It's really up to you.

So use your imagination once more: It's a year from today. Obama is still President and Democrats still control the Senate. Medicare, Planned Parenthood and access to contraception are safe from the radical Republicans.

And you will have a good night's sleep because you donated right here: [url]

Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

‹ Last night, Paul Ryan handed us a personal threat: ³Our opponents can put themselves on notice.² It¹s incredibly appalling that in addition to delivering a speech packed with brazen lies, he has the audacity to threaten Democratic supporters. Show Ryan what you think of his threats. 30 hours until the FEC deadline and $X to go. The White House and Senate are at stake. Can you give $X?

Jason Rosenbaum Online Communications Director -Original Message- From: Paul Begala Subject: Imagination



Jason ‹ Instead of reminding you we¹re 24 hours from the election¹s biggest FEC deadline, I ask you to use your imagination.

It's August 2013 and you flip on the news. President Romney is holding a press conference from the Rose Garden highlighting his accomplishments, flanked by GOP leaders who now control the House and Senate. Eight months after their government takeover, Medicare as we know it is gone, Planned Parenthood funding is zero, and they¹ve eliminated access to contraception for millions of women.

Really, close your eyes and picture it. Imagine how angry you are.

Future you is even more livid because when you saw Paul Ryan¹s convention speech last night, you knew this could happen and that you could have done a little more to help stop it.

Don¹t be furious with yourself. Click this link right now, contribute $X and stop Romney and Ryan from taking the White House and Senate. Donate $X before you run out of time in 24 hours ‹ we still have $X left to raise.

This is a 50-50 election. It is possible ‹ given the Republicans¹ colossal financial advantage ‹ that we lose both the White House and the Senate. But ‹ and this is crucial ‹ it is just as likely that we win both. It¹s really up to you.

So use your imagination once more: It¹s a year from today. Obama is still President and Democrats still control the Senate. Medicare, Planned Parenthood and access to contraception are safe from the radical Republicans.

And you will have a good night¹s sleep because you donated right here: [url]

Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.