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Reverse-Engineering the 2012 Campaign

In the aftermath of yesterday's news...

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The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

104

recipients



Yesterday we found out Mitt Romney and the Republican Party outraised us for the first time in this election.

In fact, it's the first time that the Obama organization has been outraised by an opponent since 2007.

If you just want to cut to the chase, here's the link where you can donate to Barack Obama now:

[url]

Now, here are a few things you should know about this race in the aftermath of yesterday's news:

-- We are not guaranteed to win this election. If there's anyone still out there acting like we have this thing in the bag, do me a favor and tell them they're dead wrong.

-- Now that Mitt Romney has locked up his party's nomination, yesterday's numbers are only the beginning. The Republican big-dollar donors and special-interest cash will only keep coming out of the woodwork, lining up to support him.

-- The $76 million the Romney campaign and Republican Party raised in May doesn't even take into consideration the additional $75+ million that right-wing ideologues and corporate interests have already spent on ads attacking Obama. Those groups plan to spend $1 billion when it's all said and done.

If you're ready to do something right now, then help send a clear signal to the folks on the other side that our base of grassroots supporters will match them.

We may have been outraised this time around, but we won't be outhustled.

Pitch in what you can today -- and let's do this the right way:

[url]

Thanks,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

2

recipients





You may have seen this yesterday: Romney and the Republicans outraised us

in May.

Did anyone really think the guy who says "corporations are people" was

going to have trouble bringing in big checks?

Regardless of where it came from, this all gets very real right now. How we

react matters.

Barack Obama has one big advantage: the millions of Americans who are ready

to get his back. We can't wait around while Mitt Romney racks up a big

fundraising lead.

I'm asking for a friend the President : Will you chip in today?

[url]



Back to work,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to:

Update address|

Unsubscribe

2

recipients



Description: Image removed by sender. Obama - Biden

Yesterday we found out Mitt Romney and the Republican Party outraised us for

the first time in this election.

In fact, it's the first time that the Obama organization has been outraised

by an opponent since 2007.

If you just want to cut to the chase, here's the link where you can donate

to Barack Obama now:

[url]

Now, here are a few things you should know about this race in the aftermath

of yesterday's news:

-- We are not guaranteed to win this election. If there's anyone still

out there acting like we have this thing in the bag, do me a favor and tell

them they're dead wrong.

-- Now that Mitt Romney has locked up his party's nomination,

yesterday's numbers are only the beginning. The Republican big-dollar donors

and special-interest cash will only keep coming out of the woodwork, lining

up to support him.

-- The $X million the Romney campaign and Republican Party raised in

May doesn't even take into consideration the additional $X+ million that

right-wing ideologues and corporate interests have already spent on ads

attacking Obama. Those groups plan to spend $X billion when it's all said

and done.

If you're ready to do something right now, then help send a clear signal to

the folks on the other side that our base of grassroots supporters will

match them.

We may have been outraised this time around, but we won't be outhustled.

Pitch in what you can today -- and let's do this the right way:

[url]

Thanks,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Description: Image removed by sender. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address

|

Unsubscribe

Description: Image removed by sender.

Subject: Outraised by Romney

From: info@barackobama.com

Sent: June 8, 2012, 5:58 p.m.




Yesterday we found out Mitt Romney and the Republican Party outraised us for the first time in this election.

In fact, it's the first time that the Obama organization has been outraised by an opponent since 2007.

If you just want to cut to the chase, here's the link where you can donate to Barack Obama now:

[url]

Now, here are a few things you should know about this race in the aftermath of yesterday's news:

-- We are not guaranteed to win this election. If there's anyone still out there acting like we have this thing in the bag, do me a favor and tell them they're dead wrong.

-- Now that Mitt Romney has locked up his party's nomination, yesterday's numbers are only the beginning. The Republican big-dollar donors and special-interest cash will only keep coming out of the woodwork, lining up to support him.

-- The $76 million the Romney campaign and Republican Party raised in May doesn't even take into consideration the additional $75+ million that right-wing ideologues and corporate interests have already spent on ads attacking Obama. Those groups plan to spend $1 billion when it's all said and done.

If you're ready to do something right now, then help send a clear signal to the folks on the other side that our base of grassroots supporters will match them.

We may have been outraised this time around, but we won't be outhustled.

Pitch in what you can today -- and let's do this the right way:

[url]

Thanks,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

 

Compare variations

Subject: Outraised by Romney

From: info@barackobama.com

Sent: June 8, 2012, 5:58 p.m.




Yesterday we found out Mitt Romney and the Republican Party outraised us for the first time in this election.

In fact, it's the first time that the Obama organization has been outraised by an opponent since 2007.

If you just want to cut to the chase, here's the link where you can donate to Barack Obama now:

[url]

Now, here are a few things you should know about this race in the aftermath of yesterday's news:

-- We are not guaranteed to win this election. If there's anyone still out there acting like we have this thing in the bag, do me a favor and tell them they're dead wrong.

-- Now that Mitt Romney has locked up his party's nomination, yesterday's numbers are only the beginning. The Republican big-dollar donors and special-interest cash will only keep coming out of the woodwork, lining up to support him.

-- The $76 million the Romney campaign and Republican Party raised in May doesn't even take into consideration the additional $75+ million that right-wing ideologues and corporate interests have already spent on ads attacking Obama. Those groups plan to spend $1 billion when it's all said and done.

If you're ready to do something right now, then help send a clear signal to the folks on the other side that our base of grassroots supporters will match them.

We may have been outraised this time around, but we won't be outhustled.

Pitch in what you can today -- and let's do this the right way:

[url]

Thanks,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe



Yesterday we found out Mitt Romney and the Republican Party outraised us for the first time in this election.

In fact, it's the first time that the Obama organization has been outraised by an opponent since 2007.

If you just want to cut to the chase, here's the link where you can donate to Barack Obama now:

[url]

Now, here are a few things you should know about this race in the aftermath of yesterday's news:

-- We are not guaranteed to win this election. If there's anyone still out there acting like we have this thing in the bag, do me a favor and tell them they're dead wrong.

-- Now that Mitt Romney has locked up his party's nomination, yesterday's numbers are only the beginning. The Republican big-dollar donors and special-interest cash will only keep coming out of the woodwork, lining up to support him.

-- The $76 million the Romney campaign and Republican Party raised in May doesn't even take into consideration the additional $75+ million that right-wing ideologues and corporate interests have already spent on ads attacking Obama. Those groups plan to spend $1 billion when it's all said and done.

If you're ready to do something right now, then help send a clear signal to the folks on the other side that our base of grassroots supporters will match them.

We may have been outraised this time around, but we won't be outhustled.

Pitch in what you can today -- and let's do this the right way:

[url]

Thanks,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe





You may have seen this yesterday: Romney and the Republicans outraised us

in May.

Did anyone really think the guy who says "corporations are people" was

going to have trouble bringing in big checks?

Regardless of where it came from, this all gets very real right now. How we

react matters.

Barack Obama has one big advantage: the millions of Americans who are ready

to get his back. We can't wait around while Mitt Romney racks up a big

fundraising lead.

I'm asking for a friend the President : Will you chip in today?

[url]



Back to work,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to:

Update address|

Unsubscribe



Description: Image removed by sender. Obama - Biden

Yesterday we found out Mitt Romney and the Republican Party outraised us for

the first time in this election.

In fact, it's the first time that the Obama organization has been outraised

by an opponent since 2007.

If you just want to cut to the chase, here's the link where you can donate

to Barack Obama now:

[url]

Now, here are a few things you should know about this race in the aftermath

of yesterday's news:

-- We are not guaranteed to win this election. If there's anyone still

out there acting like we have this thing in the bag, do me a favor and tell

them they're dead wrong.

-- Now that Mitt Romney has locked up his party's nomination,

yesterday's numbers are only the beginning. The Republican big-dollar donors

and special-interest cash will only keep coming out of the woodwork, lining

up to support him.

-- The $X million the Romney campaign and Republican Party raised in

May doesn't even take into consideration the additional $X+ million that

right-wing ideologues and corporate interests have already spent on ads

attacking Obama. Those groups plan to spend $X billion when it's all said

and done.

If you're ready to do something right now, then help send a clear signal to

the folks on the other side that our base of grassroots supporters will

match them.

We may have been outraised this time around, but we won't be outhustled.

Pitch in what you can today -- and let's do this the right way:

[url]

Thanks,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Description: Image removed by sender. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address

|

Unsubscribe

Description: Image removed by sender.

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »