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Reverse-Engineering the 2012 Campaign

Insurmountable?

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The headlines are talking about how you and I got beat again by the other side in fundraising.

Those headlines aren't going away. I will be outspent in this election. And we will not win the ad wars on TV and radio -- right now, the other side is outspending us on TV by at least 2-to-1 in most battleground states.

And that's OK. But only if we're able to keep the spending gap close enough so that our investments in a truly grassroots campaign pay off.

I believe in that model, and I'm betting that you do, too.

It's moments like these that I need you to act on that belief. Can you make a donation of $X or more today?

[url]

Barack

P.S. -- To say thanks for all you're doing for me and for this campaign, we're inviting a couple grassroots supporters -- and their guests -- to New York for a special event with some basketball greats. Even if you don't share my love for basketball, I'd love to meet you. If you're interested, make a donation here today, and you'll be automatically entered to join us. I may even challenge you to a quick shootaround.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

Subject: Insurmountable?

From: info@barackobama.com

Sent: Aug. 9, 2012, 12:13 p.m.




The headlines are talking about how you and I got beat again by the other side in fundraising.

Those headlines aren't going away. I will be outspent in this election. And we will not win the ad wars on TV and radio -- right now, the other side is outspending us on TV by at least 2-to-1 in most battleground states.

And that's OK. But only if we're able to keep the spending gap close enough so that our investments in a truly grassroots campaign pay off.

I believe in that model, and I'm betting that you do, too.

It's moments like these that I need you to act on that belief. Can you make a donation of $X or more today?

[url]

Barack

P.S. -- To say thanks for all you're doing for me and for this campaign, we're inviting a couple grassroots supporters -- and their guests -- to New York for a special event with some basketball greats. Even if you don't share my love for basketball, I'd love to meet you. If you're interested, make a donation here today, and you'll be automatically entered to join us. I may even challenge you to a quick shootaround.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible