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Reverse-Engineering the 2012 Campaign

Introducing Dashboard

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5 email variations

51

recipients



We've got a brand new app that you should check out.

It's called Dashboard -- and it's going to be a game-changer

in this election.

It's our national online organizing platform, and if you're hoping

to make an impact on this election, it's where you need to be.

Take a look at Dashboard today:

[url]

You already know how we're planning to win this thing: by running

the best ground game in politics. From coast to coast, folks like

you are out registering voters, recruiting volunteers, and having

the conversations that will tip states our way.

Dashboard is our online hub for the organizing that's going on in

every single state -- from now up until the last vote gets cast.

It'll be where you can connect quickly with other volunteers to help

get out the vote. You can join or organize an event right then and

there. Dashboard will help you stay in touch and swap stories with

other supporters to keep one another inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on this

race, new tools to track your progress, and access to groups you

can join to organize around the issues you care about most.

No one else in this race has anything like it.

So be one of the first people to check out Dashboard:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

7

recipients



The home stretch of this race is going to be here before you know it -- our entire focus is on getting the 270 electoral votes we need to win.

You already know exactly how we'll do that: by running the best ground game in politics. In Denver and towns from coast to coast, folks like you are out registering voters, recruiting volunteers, and having the conversations that will tip states our way.

You should know about a brand new organizing platform we have that could very well be the difference between winning and losing this election. Dashboard is our national online field office, and it's the fastest and easiest way to plug into the work in Denver and get going right away.

Join Dashboard today.

We're going to win by running top-notch grassroots campaigns in states across the country. We're running a true 50-state campaign -- and we're going to need everyone to make it happen.

Dashboard will be where you can connect quickly with your neighborhood team -- the group of folks in Denver who are building support for President Obama and other Democrats, and gearing up to get out the vote there -- and join or start your own event or other organizing effort right then and there. Dashboard will help you and your team stay in touch and share your stories to keep each other inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on this race, new tools to track your progress, and access to groups you can join to organize around the issues you care about most.

Over the next few months, voter registration deadlines are going to start hitting us, and the first states that have early voting will start casting their ballots. As we hit these big milestones, we'll know more about which of those 270 electoral votes we've already got, and which ones we're going to have to work harder to get.

So come be a part of Dashboard -- and let's go make it happen:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

This email was sent to: [email]

Update address | Unsubscribe

3

recipients











The home stretch of this race is going to be here before you know it -- and we need to focus on the 270 electoral votes it takes to win.

That's why we're launching a brand new organizing platform that could very well be the difference between winning and losing this election. Dashboard is our national online field office, and it's the fastest and easiest way to plug into the organizing activity in East Moriches and get involved right away.

Join Dashboard today.

We're running a true 50-state campaign -- and we're counting on supporters like you to make it happen.

If you're hoping to make any kind of an impact on this election, Dashboard is where you need to be. It'll be the place where you can connect quickly with your neighborhood team -- the group of folks in East Moriches who are building support for President Obama and other Democrats and gearing up to get out the vote.

So come be a part of Dashboard -- and let's go make it happen:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America









This email was sent to: [email]



Update address | Unsubscribe

2

recipients



The home stretch of this race is going to be here before

you know it -- our entire focus is on getting the 270

electoral votes we need to win.

You already know exactly how we'll do that: by running the

best ground game in politics. In Cambridge and towns

from coast to coast, folks like you are out registering

voters, recruiting volunteers, and having the conversations

that will tip states our way.

You should know about a brand new organizing platform we

have that could very well be the difference between winning

and losing this election. Dashboard is our national online field office,

and it's the fastest and easiest way to plug into the work

in Cambridge and get going right away.

Join Dashboard today:

[url]

We're going to win by running top-notch grassroots

campaigns in states across the country. We're running a

true 50-state campaign -- and we're going to need everyone

to make it happen.

Dashboard will be where you can connect quickly with your

neighborhood team -- the group of folks in Cambridge who

are building support for President Obama and other

Democrats, and gearing up to get out the vote there -- and

join or start your own event or other organizing effort

right then and there. Dashboard will help you and your team

stay in touch and share your stories to keep each other

inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on

this race, new tools to track your progress, and access to

groups you can join to organize around the issues you care

about most.

Over the next few months, voter registration deadlines are

going to start hitting us, and the first states that have

early voting will start casting their ballots. As we hit these big

milestones, we'll know more about which of those 270

electoral votes we've already got, and which ones we're

going to have to work harder to get.

So come be a part of Dashboard -- and let's go make it

happen:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

2

recipients

Obama - Biden

The home stretch of this race is going to be here before you know it -- and we need to focus on the 270 electoral votes it takes to win.

That's why we're launching a brand new organizing platform that could very well be the difference between winning and losing this election. Dashboard is our national online field office, and it's the fastest and easiest way to plug into the organizing activity in Cherry Hill and get involved right away.

Join Dashboard today.

We're running a true 50-state campaign -- and we're counting on supporters like you to make it happen.

If you're hoping to make any kind of an impact on this election, Dashboard is where you need to be. It'll be the place where you can connect quickly with your neighborhood team -- the group of folks in Cherry Hill who are building support for President Obama and other Democrats and gearing up to get out the vote.

So come be a part of Dashboard -- and let's go make it happen:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

Paid for by Obama for America

This email was sent to:

Update address | Unsubscribe

Subject: Introducing Dashboard

From: info@barackobama.com

Sent: June 20, 2012, 6:39 p.m.




We've got a brand new app that you should check out.

It's called Dashboard -- and it's going to be a game-changer

in this election.

It's our national online organizing platform, and if you're hoping

to make an impact on this election, it's where you need to be.

Take a look at Dashboard today:

[url]

You already know how we're planning to win this thing: by running

the best ground game in politics. From coast to coast, folks like

you are out registering voters, recruiting volunteers, and having

the conversations that will tip states our way.

Dashboard is our online hub for the organizing that's going on in

every single state -- from now up until the last vote gets cast.

It'll be where you can connect quickly with other volunteers to help

get out the vote. You can join or organize an event right then and

there. Dashboard will help you stay in touch and swap stories with

other supporters to keep one another inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on this

race, new tools to track your progress, and access to groups you

can join to organize around the issues you care about most.

No one else in this race has anything like it.

So be one of the first people to check out Dashboard:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

 

Compare variations

Subject: Introducing Dashboard

From: info@barackobama.com

Sent: June 20, 2012, 6:39 p.m.




We've got a brand new app that you should check out.

It's called Dashboard -- and it's going to be a game-changer

in this election.

It's our national online organizing platform, and if you're hoping

to make an impact on this election, it's where you need to be.

Take a look at Dashboard today:

[url]

You already know how we're planning to win this thing: by running

the best ground game in politics. From coast to coast, folks like

you are out registering voters, recruiting volunteers, and having

the conversations that will tip states our way.

Dashboard is our online hub for the organizing that's going on in

every single state -- from now up until the last vote gets cast.

It'll be where you can connect quickly with other volunteers to help

get out the vote. You can join or organize an event right then and

there. Dashboard will help you stay in touch and swap stories with

other supporters to keep one another inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on this

race, new tools to track your progress, and access to groups you

can join to organize around the issues you care about most.

No one else in this race has anything like it.

So be one of the first people to check out Dashboard:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]



We've got a brand new app that you should check out.

It's called Dashboard -- and it's going to be a game-changer

in this election.

It's our national online organizing platform, and if you're hoping

to make an impact on this election, it's where you need to be.

Take a look at Dashboard today:

[url]

You already know how we're planning to win this thing: by running

the best ground game in politics. From coast to coast, folks like

you are out registering voters, recruiting volunteers, and having

the conversations that will tip states our way.

Dashboard is our online hub for the organizing that's going on in

every single state -- from now up until the last vote gets cast.

It'll be where you can connect quickly with other volunteers to help

get out the vote. You can join or organize an event right then and

there. Dashboard will help you stay in touch and swap stories with

other supporters to keep one another inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on this

race, new tools to track your progress, and access to groups you

can join to organize around the issues you care about most.

No one else in this race has anything like it.

So be one of the first people to check out Dashboard:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]



The home stretch of this race is going to be here before you know it -- our entire focus is on getting the 270 electoral votes we need to win.

You already know exactly how we'll do that: by running the best ground game in politics. In Denver and towns from coast to coast, folks like you are out registering voters, recruiting volunteers, and having the conversations that will tip states our way.

You should know about a brand new organizing platform we have that could very well be the difference between winning and losing this election. Dashboard is our national online field office, and it's the fastest and easiest way to plug into the work in Denver and get going right away.

Join Dashboard today.

We're going to win by running top-notch grassroots campaigns in states across the country. We're running a true 50-state campaign -- and we're going to need everyone to make it happen.

Dashboard will be where you can connect quickly with your neighborhood team -- the group of folks in Denver who are building support for President Obama and other Democrats, and gearing up to get out the vote there -- and join or start your own event or other organizing effort right then and there. Dashboard will help you and your team stay in touch and share your stories to keep each other inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on this race, new tools to track your progress, and access to groups you can join to organize around the issues you care about most.

Over the next few months, voter registration deadlines are going to start hitting us, and the first states that have early voting will start casting their ballots. As we hit these big milestones, we'll know more about which of those 270 electoral votes we've already got, and which ones we're going to have to work harder to get.

So come be a part of Dashboard -- and let's go make it happen:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

This email was sent to: [email]

Update address | Unsubscribe











The home stretch of this race is going to be here before you know it -- and we need to focus on the 270 electoral votes it takes to win.

That's why we're launching a brand new organizing platform that could very well be the difference between winning and losing this election. Dashboard is our national online field office, and it's the fastest and easiest way to plug into the organizing activity in East Moriches and get involved right away.

Join Dashboard today.

We're running a true 50-state campaign -- and we're counting on supporters like you to make it happen.

If you're hoping to make any kind of an impact on this election, Dashboard is where you need to be. It'll be the place where you can connect quickly with your neighborhood team -- the group of folks in East Moriches who are building support for President Obama and other Democrats and gearing up to get out the vote.

So come be a part of Dashboard -- and let's go make it happen:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America









This email was sent to: [email]



Update address | Unsubscribe



The home stretch of this race is going to be here before

you know it -- our entire focus is on getting the 270

electoral votes we need to win.

You already know exactly how we'll do that: by running the

best ground game in politics. In Cambridge and towns

from coast to coast, folks like you are out registering

voters, recruiting volunteers, and having the conversations

that will tip states our way.

You should know about a brand new organizing platform we

have that could very well be the difference between winning

and losing this election. Dashboard is our national online field office,

and it's the fastest and easiest way to plug into the work

in Cambridge and get going right away.

Join Dashboard today:

[url]

We're going to win by running top-notch grassroots

campaigns in states across the country. We're running a

true 50-state campaign -- and we're going to need everyone

to make it happen.

Dashboard will be where you can connect quickly with your

neighborhood team -- the group of folks in Cambridge who

are building support for President Obama and other

Democrats, and gearing up to get out the vote there -- and

join or start your own event or other organizing effort

right then and there. Dashboard will help you and your team

stay in touch and share your stories to keep each other

inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on

this race, new tools to track your progress, and access to

groups you can join to organize around the issues you care

about most.

Over the next few months, voter registration deadlines are

going to start hitting us, and the first states that have

early voting will start casting their ballots. As we hit these big

milestones, we'll know more about which of those 270

electoral votes we've already got, and which ones we're

going to have to work harder to get.

So come be a part of Dashboard -- and let's go make it

happen:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

Paid for by Obama for America

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

Obama - Biden

The home stretch of this race is going to be here before you know it -- and we need to focus on the 270 electoral votes it takes to win.

That's why we're launching a brand new organizing platform that could very well be the difference between winning and losing this election. Dashboard is our national online field office, and it's the fastest and easiest way to plug into the organizing activity in Cherry Hill and get involved right away.

Join Dashboard today.

We're running a true 50-state campaign -- and we're counting on supporters like you to make it happen.

If you're hoping to make any kind of an impact on this election, Dashboard is where you need to be. It'll be the place where you can connect quickly with your neighborhood team -- the group of folks in Cherry Hill who are building support for President Obama and other Democrats and gearing up to get out the vote.

So come be a part of Dashboard -- and let's go make it happen:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

Paid for by Obama for America

This email was sent to:

Update address | Unsubscribe