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Reverse-Engineering the 2012 Campaign

It's game time.

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The Democratic Party -----------------------

I'm going to guess your inbox is pretty full today. But think of it this way: This is one of the last fundraising deadlines before Election Day.

With just 10 weeks left to go, we have limited time to make a difference for Democrats nationwide.

If their races were already in the bag, if they already had all the resources they need, and if we didn't have that much on the line this year, I wouldn't ask you to make a donation today.

But the stakes are high, President Obama and many Democrats across the country are in razor-close races, and these candidates need our help before they head into the final months.

So if you can, please make a donation to Democrats before tonight's critical fundraising deadline:

[url]

Tomorrow morning, may you wake up to an uncluttered inbox -- and may Democrats in races across the country wake up to see that they're exactly where they need to be.

Thanks for making that difference,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We're closer to the finish line than you think. Chip in what you can today:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

11

recipients

The Democratic Party -----------------------

Soon it'll be too late to make a difference. At some point in a campaign, you stop building, and just focus on doing. 67 days to go. The most important fundraising deadline for Democrats so far is at midnight tonight. Donate $X or more, and help Democrats win this fall. We're finalizing budgets, making our last field hires, and figuring out which races we can play a role in across the country. But we're running out of time to get ready, so chip in before midnight, and let's go get this done:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

4

recipients

The Democratic Party -----------------------

It's game time.

There are 67 days until the election, and we're facing a critical fundraising deadline at midnight tonight.

This is a make-or-break moment for Democrats. How much we raise before this deadline will determine the strength of our operation heading into the final days of this race. We'll know how much money we can send to campaigns and field offices across the country to help Barack Obama and other Democrats win.

I don't have to tell you what's at stake in November -- especially after this week's Republican convention, where speaker after speaker talked about repealing health care reform that will save millions of lives, giving tax breaks to millionaires and billionaires, and taking away a woman's right to make her own health choices.

Donate $X or more now to put us in the best possible position as we head into these final days before November 6th:

[url]

Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We're getting closer to the finish line than you think. Chip in what you can today:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

2

recipients

Democrats --

Watching the Republican convention this week was a little bit like being punched in the gut for three straight days.

This was their chance for a knockout blow -- three days to give us their best shot. And if you were watching, it got pretty ugly.

If you're like me, you're ready to punch back.

Today's the day to do it. Midnight tonight is the biggest fundraising deadline we've faced this year. Pitch in $X or more before our critical deadline:

[url]

Thanks,

Brad

Brad Woodhouse Communications Director Democratic National Committee

P.S. -- Romney and the Republicans have outraised us for three months in a row, and if we don't do everything we can to close this fundraising gap before the deadline tonight, the consequences could be devastating for Democrats. Donate today.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

--

Subject: Deadline: tonight

From: democraticparty@democrats.org

Sent: Aug. 31, 2012, 10:47 a.m.


The Democratic Party -----------------------

I'm going to guess your inbox is pretty full today. But think of it this way: This is one of the last fundraising deadlines before Election Day.

With just 10 weeks left to go, we have limited time to make a difference for Democrats nationwide.

If their races were already in the bag, if they already had all the resources they need, and if we didn't have that much on the line this year, I wouldn't ask you to make a donation today.

But the stakes are high, President Obama and many Democrats across the country are in razor-close races, and these candidates need our help before they head into the final months.

So if you can, please make a donation to Democrats before tonight's critical fundraising deadline:

[url]

Tomorrow morning, may you wake up to an uncluttered inbox -- and may Democrats in races across the country wake up to see that they're exactly where they need to be.

Thanks for making that difference,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We're closer to the finish line than you think. Chip in what you can today:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

 

Compare variations

Subject: Deadline: tonight

From: democraticparty@democrats.org

Sent: Aug. 31, 2012, 10:47 a.m.


The Democratic Party -----------------------

I'm going to guess your inbox is pretty full today. But think of it this way: This is one of the last fundraising deadlines before Election Day.

With just 10 weeks left to go, we have limited time to make a difference for Democrats nationwide.

If their races were already in the bag, if they already had all the resources they need, and if we didn't have that much on the line this year, I wouldn't ask you to make a donation today.

But the stakes are high, President Obama and many Democrats across the country are in razor-close races, and these candidates need our help before they head into the final months.

So if you can, please make a donation to Democrats before tonight's critical fundraising deadline:

[url]

Tomorrow morning, may you wake up to an uncluttered inbox -- and may Democrats in races across the country wake up to see that they're exactly where they need to be.

Thanks for making that difference,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We're closer to the finish line than you think. Chip in what you can today:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

I'm going to guess your inbox is pretty full today. But think of it this way: This is one of the last fundraising deadlines before Election Day.

With just 10 weeks left to go, we have limited time to make a difference for Democrats nationwide.

If their races were already in the bag, if they already had all the resources they need, and if we didn't have that much on the line this year, I wouldn't ask you to make a donation today.

But the stakes are high, President Obama and many Democrats across the country are in razor-close races, and these candidates need our help before they head into the final months.

So if you can, please make a donation to Democrats before tonight's critical fundraising deadline:

[url]

Tomorrow morning, may you wake up to an uncluttered inbox -- and may Democrats in races across the country wake up to see that they're exactly where they need to be.

Thanks for making that difference,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We're closer to the finish line than you think. Chip in what you can today:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

Soon it'll be too late to make a difference. At some point in a campaign, you stop building, and just focus on doing. 67 days to go. The most important fundraising deadline for Democrats so far is at midnight tonight. Donate $X or more, and help Democrats win this fall. We're finalizing budgets, making our last field hires, and figuring out which races we can play a role in across the country. But we're running out of time to get ready, so chip in before midnight, and let's go get this done:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

The Democratic Party -----------------------

It's game time.

There are 67 days until the election, and we're facing a critical fundraising deadline at midnight tonight.

This is a make-or-break moment for Democrats. How much we raise before this deadline will determine the strength of our operation heading into the final days of this race. We'll know how much money we can send to campaigns and field offices across the country to help Barack Obama and other Democrats win.

I don't have to tell you what's at stake in November -- especially after this week's Republican convention, where speaker after speaker talked about repealing health care reform that will save millions of lives, giving tax breaks to millionaires and billionaires, and taking away a woman's right to make her own health choices.

Donate $X or more now to put us in the best possible position as we head into these final days before November 6th:

[url]

Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We're getting closer to the finish line than you think. Chip in what you can today:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Democrats --

Watching the Republican convention this week was a little bit like being punched in the gut for three straight days.

This was their chance for a knockout blow -- three days to give us their best shot. And if you were watching, it got pretty ugly.

If you're like me, you're ready to punch back.

Today's the day to do it. Midnight tonight is the biggest fundraising deadline we've faced this year. Pitch in $X or more before our critical deadline:

[url]

Thanks,

Brad

Brad Woodhouse Communications Director Democratic National Committee

P.S. -- Romney and the Republicans have outraised us for three months in a row, and if we don't do everything we can to close this fundraising gap before the deadline tonight, the consequences could be devastating for Democrats. Donate today.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

--