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Reverse-Engineering the 2012 Campaign

We could lose if this continues

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2 email variations

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Obama - Biden

Well, I've got some good news and some bad news.

Good news first: June was our best fundraising month yet. We exceeded expectations -- more than 706,000 people like you stepped up and pitched in for a grand total of $X million raised for this campaign and the Democratic Party.

Bravo. That's seriously impressive.

Bad news? We still got beat. Handily. Romney and the RNC pulled in a whopping $X million.

So, to recap: We had our best fundraising month yet, and we still fell about $X million short. We can win while being outspent -- but we need to keep it close.

You know what that means. We've got some work to do.

Pitch in $X or more right now to start closing the gap.

This is no joke. If we can't keep the money race close, it becomes that much harder to win in November.

But this election isn't about how much money our campaigns can raise -- none of us would be fighting this hard just to win a money war. We're here because we believe in something bigger -- because none of us wants to see this country go back to the policies that drove our economy into a ditch, which is exactly what the other side wants to do.

Whatever it is that brings you to this fight, what happens next is up to you. Donate today:

[url]

- Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Update address | Unsubscribe

2

recipients



Description: Image removed by sender. Obama - Biden

Well, I've got some good news and some bad news.

Good news first: June was our best fundraising month yet. We exceeded

expectations -- more than 706,000 people stepped up and pitched in for a

grand total of $71 million raised for this campaign and the Democratic

Party.

Bad news? We still got beat. Handily. Romney and the RNC pulled in a

whopping $106 million.

So, to recap: We had our best fundraising month yet, and we still fell about

$35 million short. We can win while being outspent -- but we need to keep it

close.

You know what that means. We've got some work to do.

Pitch in $3 or more right now to start closing the gap.



This is no joke. If we can't keep the money race close, it becomes that much

harder to win in November.

But this election isn't about how much money our campaigns can raise -- none

of us would be fighting this hard just to win a money war. We're here

because we believe in something bigger -- because none of us wants to see

this country go back to the policies that drove our economy into a ditch,

which is exactly what the other side wants to do.

Whatever it is that brings you to this fight, what happens next is up to

you. Donate today:

[url]



- Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Description: Image removed by sender. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address

|

Unsubscribe



Description: Image removed by sender.

Subject: It's getting worse

From: Ann Marie Habershaw, BarackObama.com [mailto:info@barackobama.com]

Sent: July 9, 2012, 6:21 a.m.


Obama - Biden

Well, I've got some good news and some bad news.

Good news first: June was our best fundraising month yet. We exceeded expectations -- more than 706,000 people like you stepped up and pitched in for a grand total of $X million raised for this campaign and the Democratic Party.

Bravo. That's seriously impressive.

Bad news? We still got beat. Handily. Romney and the RNC pulled in a whopping $X million.

So, to recap: We had our best fundraising month yet, and we still fell about $X million short. We can win while being outspent -- but we need to keep it close.

You know what that means. We've got some work to do.

Pitch in $X or more right now to start closing the gap.

This is no joke. If we can't keep the money race close, it becomes that much harder to win in November.

But this election isn't about how much money our campaigns can raise -- none of us would be fighting this hard just to win a money war. We're here because we believe in something bigger -- because none of us wants to see this country go back to the policies that drove our economy into a ditch, which is exactly what the other side wants to do.

Whatever it is that brings you to this fight, what happens next is up to you. Donate today:

[url]

- Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Update address | Unsubscribe

 

Compare variations

Subject: It's getting worse

From: Ann Marie Habershaw, BarackObama.com [mailto:info@barackobama.com]

Sent: July 9, 2012, 6:21 a.m.


Obama - Biden

Well, I've got some good news and some bad news.

Good news first: June was our best fundraising month yet. We exceeded expectations -- more than 706,000 people like you stepped up and pitched in for a grand total of $X million raised for this campaign and the Democratic Party.

Bravo. That's seriously impressive.

Bad news? We still got beat. Handily. Romney and the RNC pulled in a whopping $X million.

So, to recap: We had our best fundraising month yet, and we still fell about $X million short. We can win while being outspent -- but we need to keep it close.

You know what that means. We've got some work to do.

Pitch in $X or more right now to start closing the gap.

This is no joke. If we can't keep the money race close, it becomes that much harder to win in November.

But this election isn't about how much money our campaigns can raise -- none of us would be fighting this hard just to win a money war. We're here because we believe in something bigger -- because none of us wants to see this country go back to the policies that drove our economy into a ditch, which is exactly what the other side wants to do.

Whatever it is that brings you to this fight, what happens next is up to you. Donate today:

[url]

- Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Update address | Unsubscribe

Obama - Biden

Well, I've got some good news and some bad news.

Good news first: June was our best fundraising month yet. We exceeded expectations -- more than 706,000 people like you stepped up and pitched in for a grand total of $X million raised for this campaign and the Democratic Party.

Bravo. That's seriously impressive.

Bad news? We still got beat. Handily. Romney and the RNC pulled in a whopping $X million.

So, to recap: We had our best fundraising month yet, and we still fell about $X million short. We can win while being outspent -- but we need to keep it close.

You know what that means. We've got some work to do.

Pitch in $X or more right now to start closing the gap.

This is no joke. If we can't keep the money race close, it becomes that much harder to win in November.

But this election isn't about how much money our campaigns can raise -- none of us would be fighting this hard just to win a money war. We're here because we believe in something bigger -- because none of us wants to see this country go back to the policies that drove our economy into a ditch, which is exactly what the other side wants to do.

Whatever it is that brings you to this fight, what happens next is up to you. Donate today:

[url]

- Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Update address | Unsubscribe



Description: Image removed by sender. Obama - Biden

Well, I've got some good news and some bad news.

Good news first: June was our best fundraising month yet. We exceeded

expectations -- more than 706,000 people stepped up and pitched in for a

grand total of $71 million raised for this campaign and the Democratic

Party.

Bad news? We still got beat. Handily. Romney and the RNC pulled in a

whopping $106 million.

So, to recap: We had our best fundraising month yet, and we still fell about

$35 million short. We can win while being outspent -- but we need to keep it

close.

You know what that means. We've got some work to do.

Pitch in $3 or more right now to start closing the gap.



This is no joke. If we can't keep the money race close, it becomes that much

harder to win in November.

But this election isn't about how much money our campaigns can raise -- none

of us would be fighting this hard just to win a money war. We're here

because we believe in something bigger -- because none of us wants to see

this country go back to the policies that drove our economy into a ditch,

which is exactly what the other side wants to do.

Whatever it is that brings you to this fight, what happens next is up to

you. Donate today:

[url]



- Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Description: Image removed by sender. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address

|

Unsubscribe



Description: Image removed by sender.