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Reverse-Engineering the 2012 Campaign

It's not over yet!

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2 email variations

10

recipients

Romney-Ryan Friend,

My mom has been busier than ever lately I think you can guess why. It hasn't been easy finding the time to sit down to a meal with her.

But now you can. This contest gives one lucky winner a chance to bring a guest and grab a bite with Mom somewhere along the campaign trail. She'll be even busier after a Republican victory on November 6th so enter now, because the contest ends tomorrow!

Contribute $X or more before 11:59 PM Friday to be automatically entered for a chance to win.

Good luck!

Josh Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, November 2, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114. Victory_Disclaimer

9

recipients

Romney-Ryan mom amazes me. She's busier than ever during this final stretch, but she never loses her enthusiasm! She's energized by the people she meets -- people who are ready for real change.

You could be one of them. This contest gives one winner a chance to bring a guest and grab a bite with Mom somewhere along the campaign trail. She'll be even busier after a Republican victory on November 6th -- don't miss out!

Contribute $X or more before 11:59 PM Eastern Daylight Time Friday night to be automatically entered for a chance to win.

Good luck!

Matt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, November 2, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

Victory_Disclaimer

Subject: It's not over yet!

From: info@mittromney.com

Sent: Nov. 1, 2012, 9:37 a.m.


Romney-Ryan Friend,

My mom has been busier than ever lately I think you can guess why. It hasn't been easy finding the time to sit down to a meal with her.

But now you can. This contest gives one lucky winner a chance to bring a guest and grab a bite with Mom somewhere along the campaign trail. She'll be even busier after a Republican victory on November 6th so enter now, because the contest ends tomorrow!

Contribute $X or more before 11:59 PM Friday to be automatically entered for a chance to win.

Good luck!

Josh Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, November 2, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114. Victory_Disclaimer

 

Compare variations

Subject: It's not over yet!

From: info@mittromney.com

Sent: Nov. 1, 2012, 9:37 a.m.


Romney-Ryan Friend,

My mom has been busier than ever lately I think you can guess why. It hasn't been easy finding the time to sit down to a meal with her.

But now you can. This contest gives one lucky winner a chance to bring a guest and grab a bite with Mom somewhere along the campaign trail. She'll be even busier after a Republican victory on November 6th so enter now, because the contest ends tomorrow!

Contribute $X or more before 11:59 PM Friday to be automatically entered for a chance to win.

Good luck!

Josh Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, November 2, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114. Victory_Disclaimer

Romney-Ryan Friend,

My mom has been busier than ever lately I think you can guess why. It hasn't been easy finding the time to sit down to a meal with her.

But now you can. This contest gives one lucky winner a chance to bring a guest and grab a bite with Mom somewhere along the campaign trail. She'll be even busier after a Republican victory on November 6th so enter now, because the contest ends tomorrow!

Contribute $X or more before 11:59 PM Friday to be automatically entered for a chance to win.

Good luck!

Josh Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, November 2, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114. Victory_Disclaimer

Romney-Ryan mom amazes me. She's busier than ever during this final stretch, but she never loses her enthusiasm! She's energized by the people she meets -- people who are ready for real change.

You could be one of them. This contest gives one winner a chance to bring a guest and grab a bite with Mom somewhere along the campaign trail. She'll be even busier after a Republican victory on November 6th -- don't miss out!

Contribute $X or more before 11:59 PM Eastern Daylight Time Friday night to be automatically entered for a chance to win.

Good luck!

Matt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 24, 2012 at 12:00pm Eastern Daylight Time and ends on Friday, November 2, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; ground transportation at the discretion of Sponsor, with an approximate retail value of $X; and one 1 meal for winner and guest at the Destination, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

Victory_Disclaimer