ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

It's on you, [name]

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

2 email variations

5

recipients

[url]

In just a few hours, the Democratic National Convention begins.

I'm here in Charlotte, and the energy in the arena is incredible. It's a big moment for our party, and I couldn't be prouder of the plans we've made for the next four years.

This is our week.

If you're backing Democrats this year, now's the time to pitch in $X or more.

We have 63 days left that could make or break this election, and we need to take advantage of every single one of them.

It's on you, Please make a donation to Democrats today:

[url]

And be sure to tune into the convention speeches starting tonight. I can't wait.

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

2

recipients

Democrats it's time for us to bring the momentum back to our side.

Last week was the Republican National Convention, and if you watched any of it, what you didn't hear was a single concrete idea for moving our country forward. And we already knew that those guys want to raise taxes on the middle class to fund tax breaks for millionaires and billionaires, take away a woman's right to make her own health care decisions, and let Wall Street and the insurance companies go back to writing their own rules.

But now it's our turn -- and we need to make sure voters know exactly what Democrats are planning to do this year. Before the convention gets under way, pitch in $X or more to help spread the word.

This week at the Democratic National Convention, all eyes will be on us -- and how we plan to move our country forward by protecting health care for every American, building the middle class, and continuing to create jobs for those who desperately need them.

But we can't stop and rest after the convention ends. It's up to us to make sure that the momentum stays on our side after this week, and all the way until November 6th.

The only way we can do that is by giving Democrats the resources they need to continue to fight as hard as they can until Election Day.

Donate $X or more before the convention starts to keep the momentum on our side:

[url]

And I hope you'll tune in this week for the convention. It's really going to be something.

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

--

Subject: It's on you, [name]

From: "Patrick Gaspard, Democrats.org<http://Democrats.org>" <democraticparty@democrats.org<mailto:democraticparty@democrats.org>>

Sent: Sept. 4, 2012, 3:42 p.m.


[url]

In just a few hours, the Democratic National Convention begins.

I'm here in Charlotte, and the energy in the arena is incredible. It's a big moment for our party, and I couldn't be prouder of the plans we've made for the next four years.

This is our week.

If you're backing Democrats this year, now's the time to pitch in $X or more.

We have 63 days left that could make or break this election, and we need to take advantage of every single one of them.

It's on you, Please make a donation to Democrats today:

[url]

And be sure to tune into the convention speeches starting tonight. I can't wait.

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

 

Compare variations

Subject: It's on you, [name]

From: "Patrick Gaspard, Democrats.org<http://Democrats.org>" <democraticparty@democrats.org<mailto:democraticparty@democrats.org>>

Sent: Sept. 4, 2012, 3:42 p.m.


[url]

In just a few hours, the Democratic National Convention begins.

I'm here in Charlotte, and the energy in the arena is incredible. It's a big moment for our party, and I couldn't be prouder of the plans we've made for the next four years.

This is our week.

If you're backing Democrats this year, now's the time to pitch in $X or more.

We have 63 days left that could make or break this election, and we need to take advantage of every single one of them.

It's on you, Please make a donation to Democrats today:

[url]

And be sure to tune into the convention speeches starting tonight. I can't wait.

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

[url]

In just a few hours, the Democratic National Convention begins.

I'm here in Charlotte, and the energy in the arena is incredible. It's a big moment for our party, and I couldn't be prouder of the plans we've made for the next four years.

This is our week.

If you're backing Democrats this year, now's the time to pitch in $X or more.

We have 63 days left that could make or break this election, and we need to take advantage of every single one of them.

It's on you, Please make a donation to Democrats today:

[url]

And be sure to tune into the convention speeches starting tonight. I can't wait.

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

Democrats it's time for us to bring the momentum back to our side.

Last week was the Republican National Convention, and if you watched any of it, what you didn't hear was a single concrete idea for moving our country forward. And we already knew that those guys want to raise taxes on the middle class to fund tax breaks for millionaires and billionaires, take away a woman's right to make her own health care decisions, and let Wall Street and the insurance companies go back to writing their own rules.

But now it's our turn -- and we need to make sure voters know exactly what Democrats are planning to do this year. Before the convention gets under way, pitch in $X or more to help spread the word.

This week at the Democratic National Convention, all eyes will be on us -- and how we plan to move our country forward by protecting health care for every American, building the middle class, and continuing to create jobs for those who desperately need them.

But we can't stop and rest after the convention ends. It's up to us to make sure that the momentum stays on our side after this week, and all the way until November 6th.

The only way we can do that is by giving Democrats the resources they need to continue to fight as hard as they can until Election Day.

Donate $X or more before the convention starts to keep the momentum on our side:

[url]

And I hope you'll tune in this week for the convention. It's really going to be something.

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

--