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Reverse-Engineering the 2012 Campaign

it wasn't a bluff

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4 email variations

12

recipients



BREAKING: $X.3 Million Republican Ad Blitz --

The country's largest corporate special interest group just dropped $X.3 million to defeat our Democratic candidates in too-close-to-call races.

There's no doubt: if we want to win the House, we have to raise $X.3 million more by Sunday's FEC deadline to rebut the coming flood of Super PAC attacks.

Help us respond right now: Donate $X or more before the FEC deadline and your donation will be matched dollar-for-dollar

Most of these ads will air in the next week.

Chip in $X or more now, when our response matters most:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

10

recipients



We just got word that Rove's Crossroads GPS group is going up TODAY with ads to save Boehner's Tea Party Republican House.

If Boehner can hold on to his Tea Party majority -- even by one seat -- it could be enough to sink President Obama's entire second term agenda.

We're not going to match the Republicans dollar-for-dollar -- but if we don't hit this $X.6 million grassroots goal by this Sunday's FEC deadline, we won't be able to fund Democratic campaigns in too-close-to-call races.

48 HOURS LEFT: Will you donate $X or more right now to back up our Democratic candidates and fight Republican Super PAC attacks?

We cannot emphasize this enough, this is the most important deadline of the 2012 elections. What we raise in the next 48 hours will determine how hard we can fight in the final days of this campaign. Please donate $X or whatever you can today: [url]

Kailey

Kailey Gallegos DCCC Media Tracking Director

 

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

8

recipients

in the last 7 hours, we've raised $X to fight the Republican ad blitz.

That's great!  But we've still got work to do. If you donate $X or more tonight, we'll triple-match your gift!

--------- Original Message --------- BREAKING: $X.3 Million Republican Ad Blitz The country's largest corporate special interest group just dropped $X.3 million to defeat our Democratic candidates in too-close-to-call races.

There's no doubt: if we want to win the House, we have to raise $X.3 million more by Sunday's FEC deadline to rebut the coming flood of Super PAC attacks.

Help us respond right now: Donate $X or more before the FEC deadline and your donation will be triple-matched

Most of these ads will air in the next week.

Chip in $X or more now, when our response matters most:

[url]

Thanks,

Democrats 2012

 

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

4

recipients

D --



Don't let them off the hook!

If Boehner can hold on to his Tea Party majority -- even by one seat -- they will use every trick in the book to try and torpedo President Obama's agenda.

So say it with me, "Leave No Republican Behind!" My friends at the DCCC are going after the 25 Republican seats that Democrats need to win the House -- but first, they've got to raise this final $X.3 million before the FEC deadline.

Will you donate $X or whatever you can to win a Democratic House for President Obama?

The latest polls show Democrats lead the race for Congress by a few points, but it's going to be close. Too close to give up an inch to the Republicans.

Don't look back on Election Night and wish you did more when it would've mattered. Get your donation in now -- when it matters most: [url]

Let's do this!

Paul

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: troubling news:

From: dccc@dccc.org

Sent: Sept. 27, 2012, 2:20 p.m.




BREAKING: $X.3 Million Republican Ad Blitz --

The country's largest corporate special interest group just dropped $X.3 million to defeat our Democratic candidates in too-close-to-call races.

There's no doubt: if we want to win the House, we have to raise $X.3 million more by Sunday's FEC deadline to rebut the coming flood of Super PAC attacks.

Help us respond right now: Donate $X or more before the FEC deadline and your donation will be matched dollar-for-dollar

Most of these ads will air in the next week.

Chip in $X or more now, when our response matters most:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: troubling news:

From: dccc@dccc.org

Sent: Sept. 27, 2012, 2:20 p.m.




BREAKING: $X.3 Million Republican Ad Blitz --

The country's largest corporate special interest group just dropped $X.3 million to defeat our Democratic candidates in too-close-to-call races.

There's no doubt: if we want to win the House, we have to raise $X.3 million more by Sunday's FEC deadline to rebut the coming flood of Super PAC attacks.

Help us respond right now: Donate $X or more before the FEC deadline and your donation will be matched dollar-for-dollar

Most of these ads will air in the next week.

Chip in $X or more now, when our response matters most:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



BREAKING: $X.3 Million Republican Ad Blitz --

The country's largest corporate special interest group just dropped $X.3 million to defeat our Democratic candidates in too-close-to-call races.

There's no doubt: if we want to win the House, we have to raise $X.3 million more by Sunday's FEC deadline to rebut the coming flood of Super PAC attacks.

Help us respond right now: Donate $X or more before the FEC deadline and your donation will be matched dollar-for-dollar

Most of these ads will air in the next week.

Chip in $X or more now, when our response matters most:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



We just got word that Rove's Crossroads GPS group is going up TODAY with ads to save Boehner's Tea Party Republican House.

If Boehner can hold on to his Tea Party majority -- even by one seat -- it could be enough to sink President Obama's entire second term agenda.

We're not going to match the Republicans dollar-for-dollar -- but if we don't hit this $X.6 million grassroots goal by this Sunday's FEC deadline, we won't be able to fund Democratic campaigns in too-close-to-call races.

48 HOURS LEFT: Will you donate $X or more right now to back up our Democratic candidates and fight Republican Super PAC attacks?

We cannot emphasize this enough, this is the most important deadline of the 2012 elections. What we raise in the next 48 hours will determine how hard we can fight in the final days of this campaign. Please donate $X or whatever you can today: [url]

Kailey

Kailey Gallegos DCCC Media Tracking Director

 

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

in the last 7 hours, we've raised $X to fight the Republican ad blitz.

That's great!  But we've still got work to do. If you donate $X or more tonight, we'll triple-match your gift!

--------- Original Message --------- BREAKING: $X.3 Million Republican Ad Blitz The country's largest corporate special interest group just dropped $X.3 million to defeat our Democratic candidates in too-close-to-call races.

There's no doubt: if we want to win the House, we have to raise $X.3 million more by Sunday's FEC deadline to rebut the coming flood of Super PAC attacks.

Help us respond right now: Donate $X or more before the FEC deadline and your donation will be triple-matched

Most of these ads will air in the next week.

Chip in $X or more now, when our response matters most:

[url]

Thanks,

Democrats 2012

 

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

D --



Don't let them off the hook!

If Boehner can hold on to his Tea Party majority -- even by one seat -- they will use every trick in the book to try and torpedo President Obama's agenda.

So say it with me, "Leave No Republican Behind!" My friends at the DCCC are going after the 25 Republican seats that Democrats need to win the House -- but first, they've got to raise this final $X.3 million before the FEC deadline.

Will you donate $X or whatever you can to win a Democratic House for President Obama?

The latest polls show Democrats lead the race for Congress by a few points, but it's going to be close. Too close to give up an inch to the Republicans.

Don't look back on Election Night and wish you did more when it would've mattered. Get your donation in now -- when it matters most: [url]

Let's do this!

Paul

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!