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Reverse-Engineering the 2012 Campaign

JOE. BIDEN.

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3 email variations

18

recipients

--

It's clear Mitt Romney, Paul Ryan and their far right allies will say anything to win.

Don't let them get away with it.

We have to pull back the curtain on their last minute attempt to look moderate and make sure voters can see the truth. That takes financial resources.

My friends at the DCCC have to hit this $X goal before tonight's ad buy deadline to make certain voters know Romney and the Republicans' real plans to dismantle Medicare, roll back Wall Street regulations, slash taxes for the wealthy, and make life harder for the middle class and millions of people trying to work their way in to it.

Stand with President Obama and Congressional Democrats by rushing $X to support the DCCC today.

Democrats aren't going to win this thing if we just sit back and expect voters to see through the Romney campaign's misinformation operation on their own. You can help.

Rush $X to the DCCC today.

Thanks for everything you're doing.

Bill Clinton

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

11

recipients

That's it. Joe Biden made it clear.

We will not let Mitt Romney, Paul Ryan and these Republicans get away with their malarkey.

We've got 25 days until the election to beat these guys. Let's go win this thing.

Donate $X or more to elect a Democratic majority for President Obama.



Let's do this

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

2

recipients

That's it. Joe Biden made it clear.
 
 We will not let Mitt Romney, Paul Ryan and these Republicans get away with their malarkey.
 
 We've got 25 days until the election to beat these guys. Let's go win this thing.
 
 Donate $X or more to elect a Democratic majority for President Obama.

Subject: When facts mattered:

From: dccc@dccc.org

Sent: Oct. 11, 2012, 10:17 p.m.


--

It's clear Mitt Romney, Paul Ryan and their far right allies will say anything to win.

Don't let them get away with it.

We have to pull back the curtain on their last minute attempt to look moderate and make sure voters can see the truth. That takes financial resources.

My friends at the DCCC have to hit this $X goal before tonight's ad buy deadline to make certain voters know Romney and the Republicans' real plans to dismantle Medicare, roll back Wall Street regulations, slash taxes for the wealthy, and make life harder for the middle class and millions of people trying to work their way in to it.

Stand with President Obama and Congressional Democrats by rushing $X to support the DCCC today.

Democrats aren't going to win this thing if we just sit back and expect voters to see through the Romney campaign's misinformation operation on their own. You can help.

Rush $X to the DCCC today.

Thanks for everything you're doing.

Bill Clinton

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

 

Compare variations

Subject: When facts mattered:

From: dccc@dccc.org

Sent: Oct. 11, 2012, 10:17 p.m.


--

It's clear Mitt Romney, Paul Ryan and their far right allies will say anything to win.

Don't let them get away with it.

We have to pull back the curtain on their last minute attempt to look moderate and make sure voters can see the truth. That takes financial resources.

My friends at the DCCC have to hit this $X goal before tonight's ad buy deadline to make certain voters know Romney and the Republicans' real plans to dismantle Medicare, roll back Wall Street regulations, slash taxes for the wealthy, and make life harder for the middle class and millions of people trying to work their way in to it.

Stand with President Obama and Congressional Democrats by rushing $X to support the DCCC today.

Democrats aren't going to win this thing if we just sit back and expect voters to see through the Romney campaign's misinformation operation on their own. You can help.

Rush $X to the DCCC today.

Thanks for everything you're doing.

Bill Clinton

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

--

It's clear Mitt Romney, Paul Ryan and their far right allies will say anything to win.

Don't let them get away with it.

We have to pull back the curtain on their last minute attempt to look moderate and make sure voters can see the truth. That takes financial resources.

My friends at the DCCC have to hit this $X goal before tonight's ad buy deadline to make certain voters know Romney and the Republicans' real plans to dismantle Medicare, roll back Wall Street regulations, slash taxes for the wealthy, and make life harder for the middle class and millions of people trying to work their way in to it.

Stand with President Obama and Congressional Democrats by rushing $X to support the DCCC today.

Democrats aren't going to win this thing if we just sit back and expect voters to see through the Romney campaign's misinformation operation on their own. You can help.

Rush $X to the DCCC today.

Thanks for everything you're doing.

Bill Clinton

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

That's it. Joe Biden made it clear.

We will not let Mitt Romney, Paul Ryan and these Republicans get away with their malarkey.

We've got 25 days until the election to beat these guys. Let's go win this thing.

Donate $X or more to elect a Democratic majority for President Obama.



Let's do this

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

That's it. Joe Biden made it clear.
 
 We will not let Mitt Romney, Paul Ryan and these Republicans get away with their malarkey.
 
 We've got 25 days until the election to beat these guys. Let's go win this thing.
 
 Donate $X or more to elect a Democratic majority for President Obama.