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Reverse-Engineering the 2012 Campaign

JOE BIDEN!

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7 email variations

7

recipients



Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarky..

Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarkey.

Now for the truth:In the next 24 hours, Joe's debate win could make President Obama unstoppable.

But your choice in the next 24 hours is key to that. With your immediate support, we can get a polling bounce and put this election away today. But without it, you risk a 50% chance that Mitt Romney takes over government.

Give President Obama the momentum he needs to win in the next 24 hours: Contribute $X immediately.

This race is only deadlocked because Romney and Ryan have misled voters over and over. But last night, Joe called out every single lie—and handed you an opportunity to win this election today.

If you step up in the next 24 hours, President Obama will have unstoppable momentum. Contribute here [url]

Thank you, Paul Begala

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients



Last night, not only did Joe Biden do us proud—he handed us a golden opportunity.

Today, we could break this deadlock. We could surge in the polls. And with 25 days to go, we could give Barack Obama and Joe Biden momentum that can't be stopped!

But whether this happens is in your hands. With your urgent support, we plan to increase spending in 12 battleground states by $X million. Without it, Romney and Ryan could take over government.

Can you give $X immediately? It's time to take the lead in this race, and for good. We need 3,149 more donors by midnight.

We can't let Rove and Romney's billionaire financiers steal our momentum in this final stretch. If we're going to protect affordable health care, Medicare and women's rights, we must fight for President Obama, Joe Biden, and a Democratic majority in the next 12 hours.

Contribute $X by midnight [url] Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

4

recipients

Last night, Joe Biden picked Paul Ryan apart. The next 24 hours could be our only opportunity to give President Obama the momentum needed to win this election.

Please contribute $X to ensure that Mitt Romney and Paul Ryan don't take over the White House. The next 24 hours are absolutely critical.

Thank you, Patty

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

4

recipients



Last night, Joe Biden did us proud. Today, we go to work! Today, we break this deadlock, we surge in the polls and with 25 days to go we give Barack Obama and Joe Biden momentum that can't be stopped!

Last night, Joe Biden did us proud.

Today, let's go to work. Let's break this deadlock with a polling surge. And with 25 days to go, let's give Barack Obama and Joe Biden momentum that can't be stopped!

Our plan to make it happen: Immediately increase spending in 12 battleground states by $X million.   This will put us into the lead where polls show us deadlocked-- like in VA, OH and FL. The only thing we need to make this plan a reality is 3,149 more donors by midnight to fund it.

Can you give $X immediately? It's time to take the lead in this race, and for good.

We can't let Rove and Romney's billionaire financiers steal our momentum in this final stretch. If we're going to protect affordable health care, Medicare and women's rights, we must fight for President Obama, Joe Biden, and a Democratic majority in the next 12 hours.

Contribute $X by midnight [url]

John Kerry

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients

Last night, Joe Biden picked Paul Ryan apart. The next 24 hours could be our only opportunity to give President Obama the momentum needed to win this election.
 
 Please contribute $X to ensure that Mitt Romney and Paul Ryan don't take over the White House. The next 24 hours are absolutely critical.
 
 Thank you,
 Patty

2

recipients



Yesterday, Romney led in the polls by four. And then, we watched Joe Biden pick Paul Ryan apart.

Yesterday, Romney led in the polls by four. And then, we watched Joe Biden pick Paul Ryan apart.

The next 24 hours could be our only opportunity to give President Obama the momentum in this election. This is your chance to make sure Romney never leads in the polls again.

Please contribute $X to ensure that Mitt Romney and Paul Ryan don't take over the White House. The next 24 hours are absolutely critical.

Thank you, Patty

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients

Wow: 4,914 folks have donated since the debate! We're just 314 donations away from launching our Post-Debate Victory Plan, immediately increasing spending in 12 battlegrounds by $X million. 5 hours left!

Can you contribute $X and push us over the edge by midnight? With your support, President Obama will be unstoppable.

----------Original message FROM: Paul Begala, DATE: 10/12/2012, SUBJECT: Malarkey----------

Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarkey.

Now for the truth: In the next 24 hours, Joe's debate win could make President Obama unstoppable.

But your choice in the next 24 hours is key to that. With your immediate support, we can get a polling bounce and put this election away today. But without it, you risk a 50% chance that Mitt Romney takes over government.

Give President Obama the momentum he needs to win in the next 24 hours: Contribute $X immediately.

This race is only deadlocked because Romney and Ryan have misled voters over and over. But last night, Joe called out every single lie—and handed you an opportunity to win this election today.

If you step up in the next 24 hours, President Obama will have unstoppable momentum. Contribute here [url]

Thank you, Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Malarkey

From: info@dscc.org

Sent: Oct. 12, 2012, 9:44 a.m.




Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarky..

Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarkey.

Now for the truth:In the next 24 hours, Joe's debate win could make President Obama unstoppable.

But your choice in the next 24 hours is key to that. With your immediate support, we can get a polling bounce and put this election away today. But without it, you risk a 50% chance that Mitt Romney takes over government.

Give President Obama the momentum he needs to win in the next 24 hours: Contribute $X immediately.

This race is only deadlocked because Romney and Ryan have misled voters over and over. But last night, Joe called out every single lie—and handed you an opportunity to win this election today.

If you step up in the next 24 hours, President Obama will have unstoppable momentum. Contribute here [url]

Thank you, Paul Begala

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Malarkey

From: info@dscc.org

Sent: Oct. 12, 2012, 9:44 a.m.




Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarky..

Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarkey.

Now for the truth:In the next 24 hours, Joe's debate win could make President Obama unstoppable.

But your choice in the next 24 hours is key to that. With your immediate support, we can get a polling bounce and put this election away today. But without it, you risk a 50% chance that Mitt Romney takes over government.

Give President Obama the momentum he needs to win in the next 24 hours: Contribute $X immediately.

This race is only deadlocked because Romney and Ryan have misled voters over and over. But last night, Joe called out every single lie—and handed you an opportunity to win this election today.

If you step up in the next 24 hours, President Obama will have unstoppable momentum. Contribute here [url]

Thank you, Paul Begala

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarky..

Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarkey.

Now for the truth:In the next 24 hours, Joe's debate win could make President Obama unstoppable.

But your choice in the next 24 hours is key to that. With your immediate support, we can get a polling bounce and put this election away today. But without it, you risk a 50% chance that Mitt Romney takes over government.

Give President Obama the momentum he needs to win in the next 24 hours: Contribute $X immediately.

This race is only deadlocked because Romney and Ryan have misled voters over and over. But last night, Joe called out every single lie—and handed you an opportunity to win this election today.

If you step up in the next 24 hours, President Obama will have unstoppable momentum. Contribute here [url]

Thank you, Paul Begala

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Last night, not only did Joe Biden do us proud—he handed us a golden opportunity.

Today, we could break this deadlock. We could surge in the polls. And with 25 days to go, we could give Barack Obama and Joe Biden momentum that can't be stopped!

But whether this happens is in your hands. With your urgent support, we plan to increase spending in 12 battleground states by $X million. Without it, Romney and Ryan could take over government.

Can you give $X immediately? It's time to take the lead in this race, and for good. We need 3,149 more donors by midnight.

We can't let Rove and Romney's billionaire financiers steal our momentum in this final stretch. If we're going to protect affordable health care, Medicare and women's rights, we must fight for President Obama, Joe Biden, and a Democratic majority in the next 12 hours.

Contribute $X by midnight [url] Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Last night, Joe Biden picked Paul Ryan apart. The next 24 hours could be our only opportunity to give President Obama the momentum needed to win this election.

Please contribute $X to ensure that Mitt Romney and Paul Ryan don't take over the White House. The next 24 hours are absolutely critical.

Thank you, Patty

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Last night, Joe Biden did us proud. Today, we go to work! Today, we break this deadlock, we surge in the polls and with 25 days to go we give Barack Obama and Joe Biden momentum that can't be stopped!

Last night, Joe Biden did us proud.

Today, let's go to work. Let's break this deadlock with a polling surge. And with 25 days to go, let's give Barack Obama and Joe Biden momentum that can't be stopped!

Our plan to make it happen: Immediately increase spending in 12 battleground states by $X million.   This will put us into the lead where polls show us deadlocked-- like in VA, OH and FL. The only thing we need to make this plan a reality is 3,149 more donors by midnight to fund it.

Can you give $X immediately? It's time to take the lead in this race, and for good.

We can't let Rove and Romney's billionaire financiers steal our momentum in this final stretch. If we're going to protect affordable health care, Medicare and women's rights, we must fight for President Obama, Joe Biden, and a Democratic majority in the next 12 hours.

Contribute $X by midnight [url]

John Kerry

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Last night, Joe Biden picked Paul Ryan apart. The next 24 hours could be our only opportunity to give President Obama the momentum needed to win this election.
 
 Please contribute $X to ensure that Mitt Romney and Paul Ryan don't take over the White House. The next 24 hours are absolutely critical.
 
 Thank you,
 Patty



Yesterday, Romney led in the polls by four. And then, we watched Joe Biden pick Paul Ryan apart.

Yesterday, Romney led in the polls by four. And then, we watched Joe Biden pick Paul Ryan apart.

The next 24 hours could be our only opportunity to give President Obama the momentum in this election. This is your chance to make sure Romney never leads in the polls again.

Please contribute $X to ensure that Mitt Romney and Paul Ryan don't take over the White House. The next 24 hours are absolutely critical.

Thank you, Patty

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Wow: 4,914 folks have donated since the debate! We're just 314 donations away from launching our Post-Debate Victory Plan, immediately increasing spending in 12 battlegrounds by $X million. 5 hours left!

Can you contribute $X and push us over the edge by midnight? With your support, President Obama will be unstoppable.

----------Original message FROM: Paul Begala, DATE: 10/12/2012, SUBJECT: Malarkey----------

Last night, the Vice President just couldn't stop laughing at Paul Ryan's malarkey.

Now for the truth: In the next 24 hours, Joe's debate win could make President Obama unstoppable.

But your choice in the next 24 hours is key to that. With your immediate support, we can get a polling bounce and put this election away today. But without it, you risk a 50% chance that Mitt Romney takes over government.

Give President Obama the momentum he needs to win in the next 24 hours: Contribute $X immediately.

This race is only deadlocked because Romney and Ryan have misled voters over and over. But last night, Joe called out every single lie—and handed you an opportunity to win this election today.

If you step up in the next 24 hours, President Obama will have unstoppable momentum. Contribute here [url]

Thank you, Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.