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Reverse-Engineering the 2012 Campaign

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For the last two months, Governor Romney and the Republicans have outraised us -- and in the last month alone, they raised $X million more than we did.

They've caught up to us in the fundraising race for the first time this election, and we have to do everything we can to close the gap now -- before it's too late.

Donate $X or more today to help close the gap.

We keep reminding you about this fundraising gap because when Governor Romney and the Republicans outraise us by that much, it matters. This fundraising gap means that Republicans may not only outraise us, they could outspend us this election -- on TV, in the field, and online.

You better believe that when they're using their fundraising advantage to blanket the airwaves with misleading attack ads, Democrats across the board will feel the consequences.

Our next big fundraising deadline is just a few days away -- and we have the chance to reverse this trend and keep Governor Romney and the Republicans from outraising us for the third month in a row.

So help close the fundraising gap before the deadline on Tuesday. It's critically important. Donate $X or whatever you can today:

[url]

Thanks,

Joe

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

4

recipients



In every campaign, the time comes when we stop preparing, building, and planning -- and just start doing.

Folks, we're almost there.

All the work Democrats have put in for more than a year is about to be put to the test.

Our next big FEC fundraising deadline is this Tuesday, July 31st -- and that's why this one is so incredibly important.

Pitch in $X or more right now, while there's still time to build this thing.

President Obama and Democrats in close races nationwide are counting on us, and trust me -- they'll appreciate it.

In campaigns, August is usually the calm before the storm.

Democrats from California to Maine are using this next month to put the last touches on their campaigns: Finalizing which cities to visit, how much ad time to buy, and how big of a get-out-the-vote effort they can count on.

We have one more month to build, because once September hits, it's literally go go go right to Election Day.

Before it's too late, show President Obama and these Democrats in tough House districts and swing-state Senate races that you're right by their side in 2012.

Donate $X or more before Tuesday night's deadline and help Democrats win:

[url]

Thanks,

Joe

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Subject: Outraised

From: Joe Biden [mailto:democraticparty@democrats.org]

Sent: July 28, 2012, 6:05 a.m.




For the last two months, Governor Romney and the Republicans have outraised us -- and in the last month alone, they raised $X million more than we did.

They've caught up to us in the fundraising race for the first time this election, and we have to do everything we can to close the gap now -- before it's too late.

Donate $X or more today to help close the gap.

We keep reminding you about this fundraising gap because when Governor Romney and the Republicans outraise us by that much, it matters. This fundraising gap means that Republicans may not only outraise us, they could outspend us this election -- on TV, in the field, and online.

You better believe that when they're using their fundraising advantage to blanket the airwaves with misleading attack ads, Democrats across the board will feel the consequences.

Our next big fundraising deadline is just a few days away -- and we have the chance to reverse this trend and keep Governor Romney and the Republicans from outraising us for the third month in a row.

So help close the fundraising gap before the deadline on Tuesday. It's critically important. Donate $X or whatever you can today:

[url]

Thanks,

Joe

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

 

Compare variations

Subject: Outraised

From: Joe Biden [mailto:democraticparty@democrats.org]

Sent: July 28, 2012, 6:05 a.m.




For the last two months, Governor Romney and the Republicans have outraised us -- and in the last month alone, they raised $X million more than we did.

They've caught up to us in the fundraising race for the first time this election, and we have to do everything we can to close the gap now -- before it's too late.

Donate $X or more today to help close the gap.

We keep reminding you about this fundraising gap because when Governor Romney and the Republicans outraise us by that much, it matters. This fundraising gap means that Republicans may not only outraise us, they could outspend us this election -- on TV, in the field, and online.

You better believe that when they're using their fundraising advantage to blanket the airwaves with misleading attack ads, Democrats across the board will feel the consequences.

Our next big fundraising deadline is just a few days away -- and we have the chance to reverse this trend and keep Governor Romney and the Republicans from outraising us for the third month in a row.

So help close the fundraising gap before the deadline on Tuesday. It's critically important. Donate $X or whatever you can today:

[url]

Thanks,

Joe

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.



For the last two months, Governor Romney and the Republicans have outraised us -- and in the last month alone, they raised $X million more than we did.

They've caught up to us in the fundraising race for the first time this election, and we have to do everything we can to close the gap now -- before it's too late.

Donate $X or more today to help close the gap.

We keep reminding you about this fundraising gap because when Governor Romney and the Republicans outraise us by that much, it matters. This fundraising gap means that Republicans may not only outraise us, they could outspend us this election -- on TV, in the field, and online.

You better believe that when they're using their fundraising advantage to blanket the airwaves with misleading attack ads, Democrats across the board will feel the consequences.

Our next big fundraising deadline is just a few days away -- and we have the chance to reverse this trend and keep Governor Romney and the Republicans from outraising us for the third month in a row.

So help close the fundraising gap before the deadline on Tuesday. It's critically important. Donate $X or whatever you can today:

[url]

Thanks,

Joe

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.



In every campaign, the time comes when we stop preparing, building, and planning -- and just start doing.

Folks, we're almost there.

All the work Democrats have put in for more than a year is about to be put to the test.

Our next big FEC fundraising deadline is this Tuesday, July 31st -- and that's why this one is so incredibly important.

Pitch in $X or more right now, while there's still time to build this thing.

President Obama and Democrats in close races nationwide are counting on us, and trust me -- they'll appreciate it.

In campaigns, August is usually the calm before the storm.

Democrats from California to Maine are using this next month to put the last touches on their campaigns: Finalizing which cities to visit, how much ad time to buy, and how big of a get-out-the-vote effort they can count on.

We have one more month to build, because once September hits, it's literally go go go right to Election Day.

Before it's too late, show President Obama and these Democrats in tough House districts and swing-state Senate races that you're right by their side in 2012.

Donate $X or more before Tuesday night's deadline and help Democrats win:

[url]

Thanks,

Joe

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.