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Reverse-Engineering the 2012 Campaign

About tonight

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5 email variations

55

recipients



I just stepped off stage, so I'll keep this quick.

Thank you -- that was an honor.

We know what we're up against -- a mountain of outside spending and a campaign willing to do whatever it takes to beat President Obama and drag this country backward.

But no one on that convention floor is intimidated. We're ready.

If you're feeling the energy, too, pitch in $X or more to keep the momentum going:

[url]

Estamos unidos. Together, we can win this.

Julián

Julián Castro Mayor, San Antonio

17

recipients



Michelle Obama just stepped off stage -- and, just, wow.

I'll keep this quick:

We know what we're up against -- a mountain of outside spending and a campaign willing to do whatever it takes to beat President Obama and drag this country backward.

But no one on that convention floor is intimidated. We're ready.

If you're feeling the energy, too, pitch in $X to keep the momentum going.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thank you -- it was an honor to speak tonight.

Estamos unidos. Together, we can win this.

Julián

Julián Castro Mayor, San Antonio

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

8

recipients



Tonight, there's one phrase that keeps running through my head: Estamos unidos. We are united.

It's become a sort of rallying cry for Latinos for Obama groups across the country, and every time I hear it I think about how perfectly it defines this campaign and this president.

When Senator Obama was the keynote speaker back in 2004, he said this: "It is that fundamental belief -- I am my brother's keeper, I am my sister's keeper -- that makes this country work. It's what allows us to pursue our individual dreams, yet still come together as a single American family: E pluribus unum, out of many, one."

In other words, estamos unidos.

If you're with me tonight, pitch in $X or more to keep us moving forward:

[url]

Can't thank you enough,

Julian

Julian Castro Mayor, San Antonio

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

8

recipients



Michelle Obama just stepped off stage -- and, just, wow.

I'll keep this quick:

We know what we're up against -- a mountain of outside spending and a campaign willing to do whatever it takes to beat President Obama and drag this country backward.

But no one on that convention floor is intimidated. We're ready.

If you're feeling the energy, too, pitch in $X to keep the momentum going:

[url]

Thank you -- it was an honor to speak tonight.

Estamos unidos. Together, we can win this.

Julian

Julian Castro Mayor, San Antonio

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



I just stepped off the stage, so I'll keep this quick.

Thank you that was an honor.

But speeches aren't going to win this election.

You are.

It's up to you to grow this organization now. If you're ready, pitch in $X or more:

[url]

Estamos unidos. Together, we can win this.

Julián

Julián Castro Mayor, San Antonio Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Just stepped off stage

From: info@barackobama.com

Sent: Sept. 4, 2012, 10:28 p.m.




I just stepped off stage, so I'll keep this quick.

Thank you -- that was an honor.

We know what we're up against -- a mountain of outside spending and a campaign willing to do whatever it takes to beat President Obama and drag this country backward.

But no one on that convention floor is intimidated. We're ready.

If you're feeling the energy, too, pitch in $X or more to keep the momentum going:

[url]

Estamos unidos. Together, we can win this.

Julián

Julián Castro Mayor, San Antonio

 

Compare variations

Subject: Just stepped off stage

From: info@barackobama.com

Sent: Sept. 4, 2012, 10:28 p.m.




I just stepped off stage, so I'll keep this quick.

Thank you -- that was an honor.

We know what we're up against -- a mountain of outside spending and a campaign willing to do whatever it takes to beat President Obama and drag this country backward.

But no one on that convention floor is intimidated. We're ready.

If you're feeling the energy, too, pitch in $X or more to keep the momentum going:

[url]

Estamos unidos. Together, we can win this.

Julián

Julián Castro Mayor, San Antonio



I just stepped off stage, so I'll keep this quick.

Thank you -- that was an honor.

We know what we're up against -- a mountain of outside spending and a campaign willing to do whatever it takes to beat President Obama and drag this country backward.

But no one on that convention floor is intimidated. We're ready.

If you're feeling the energy, too, pitch in $X or more to keep the momentum going:

[url]

Estamos unidos. Together, we can win this.

Julián

Julián Castro Mayor, San Antonio



Michelle Obama just stepped off stage -- and, just, wow.

I'll keep this quick:

We know what we're up against -- a mountain of outside spending and a campaign willing to do whatever it takes to beat President Obama and drag this country backward.

But no one on that convention floor is intimidated. We're ready.

If you're feeling the energy, too, pitch in $X to keep the momentum going.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thank you -- it was an honor to speak tonight.

Estamos unidos. Together, we can win this.

Julián

Julián Castro Mayor, San Antonio

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight, there's one phrase that keeps running through my head: Estamos unidos. We are united.

It's become a sort of rallying cry for Latinos for Obama groups across the country, and every time I hear it I think about how perfectly it defines this campaign and this president.

When Senator Obama was the keynote speaker back in 2004, he said this: "It is that fundamental belief -- I am my brother's keeper, I am my sister's keeper -- that makes this country work. It's what allows us to pursue our individual dreams, yet still come together as a single American family: E pluribus unum, out of many, one."

In other words, estamos unidos.

If you're with me tonight, pitch in $X or more to keep us moving forward:

[url]

Can't thank you enough,

Julian

Julian Castro Mayor, San Antonio

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Michelle Obama just stepped off stage -- and, just, wow.

I'll keep this quick:

We know what we're up against -- a mountain of outside spending and a campaign willing to do whatever it takes to beat President Obama and drag this country backward.

But no one on that convention floor is intimidated. We're ready.

If you're feeling the energy, too, pitch in $X to keep the momentum going:

[url]

Thank you -- it was an honor to speak tonight.

Estamos unidos. Together, we can win this.

Julian

Julian Castro Mayor, San Antonio

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I just stepped off the stage, so I'll keep this quick.

Thank you that was an honor.

But speeches aren't going to win this election.

You are.

It's up to you to grow this organization now. If you're ready, pitch in $X or more:

[url]

Estamos unidos. Together, we can win this.

Julián

Julián Castro Mayor, San Antonio Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible