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Reverse-Engineering the 2012 Campaign

A big problem right now

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2 email variations

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recipients

--

Election Day will be here in less than four months. And we're facing a big problem right now that could directly affect the outcome that day.

The Romney campaign and the Republicans raised $X million in the month of June alone. That is a massive sum.

Just wait until they start spending all that money in full force in key states we need to win.

Folks, here is the simple reality: Building this campaign today is more important than it was a few days ago. We can still win even while getting outraised by these guys. But we've got to keep it close.

That means none of us -- not one -- can wait to make a difference right now, with whatever we can afford to chip in:

[url]

A little incentive: A donation before midnight tonight will also automatically enter you for the chance to sit down with me for a cup of coffee sometime soon. We'll fly you out, and you can bring a guest.

And really -- thanks, for whatever you're able to give today.

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

4

recipients

--

On July 7th, 2008, there was no Obama-Biden campaign -- Barack hadn't yet selected a VP.

We hadn't had one debate with John McCain, and most Americans had never heard Sarah Palin's name.

I want you to keep this in mind because we just passed the four-months-to-go marker in this election.

We should expect this one to change at any moment, too, and we have to be ready for some of those changes to not be in our favor -- like the fact that the Romney camp brought in $X million in June alone.

Please donate $X or more today and help close the gap.

In the next four months, we'll find out what getting outspent looks like. The crucial difference is that four years ago, the Koch brothers, Karl Rove, and anonymous billionaires weren't able to spend an unlimited amount of money attacking Barack in battleground states.

This is our reality now, but the only thing worse than a problem is a problem you do nothing about.

Tonight at midnight is the deadline to enter to join me for coffee and conversation out on the trail -- airfare, hotel, and the tab are all on us.

Hope we can sit down together soon:

[url]

Thanks,

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe

Subject: A big problem right now

From: info@barackobama.com

Sent: July 7, 2012, 11:29 a.m.


--

Election Day will be here in less than four months. And we're facing a big problem right now that could directly affect the outcome that day.

The Romney campaign and the Republicans raised $X million in the month of June alone. That is a massive sum.

Just wait until they start spending all that money in full force in key states we need to win.

Folks, here is the simple reality: Building this campaign today is more important than it was a few days ago. We can still win even while getting outraised by these guys. But we've got to keep it close.

That means none of us -- not one -- can wait to make a difference right now, with whatever we can afford to chip in:

[url]

A little incentive: A donation before midnight tonight will also automatically enter you for the chance to sit down with me for a cup of coffee sometime soon. We'll fly you out, and you can bring a guest.

And really -- thanks, for whatever you're able to give today.

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

 

Compare variations

Subject: A big problem right now

From: info@barackobama.com

Sent: July 7, 2012, 11:29 a.m.


--

Election Day will be here in less than four months. And we're facing a big problem right now that could directly affect the outcome that day.

The Romney campaign and the Republicans raised $X million in the month of June alone. That is a massive sum.

Just wait until they start spending all that money in full force in key states we need to win.

Folks, here is the simple reality: Building this campaign today is more important than it was a few days ago. We can still win even while getting outraised by these guys. But we've got to keep it close.

That means none of us -- not one -- can wait to make a difference right now, with whatever we can afford to chip in:

[url]

A little incentive: A donation before midnight tonight will also automatically enter you for the chance to sit down with me for a cup of coffee sometime soon. We'll fly you out, and you can bring a guest.

And really -- thanks, for whatever you're able to give today.

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

--

Election Day will be here in less than four months. And we're facing a big problem right now that could directly affect the outcome that day.

The Romney campaign and the Republicans raised $X million in the month of June alone. That is a massive sum.

Just wait until they start spending all that money in full force in key states we need to win.

Folks, here is the simple reality: Building this campaign today is more important than it was a few days ago. We can still win even while getting outraised by these guys. But we've got to keep it close.

That means none of us -- not one -- can wait to make a difference right now, with whatever we can afford to chip in:

[url]

A little incentive: A donation before midnight tonight will also automatically enter you for the chance to sit down with me for a cup of coffee sometime soon. We'll fly you out, and you can bring a guest.

And really -- thanks, for whatever you're able to give today.

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

--

On July 7th, 2008, there was no Obama-Biden campaign -- Barack hadn't yet selected a VP.

We hadn't had one debate with John McCain, and most Americans had never heard Sarah Palin's name.

I want you to keep this in mind because we just passed the four-months-to-go marker in this election.

We should expect this one to change at any moment, too, and we have to be ready for some of those changes to not be in our favor -- like the fact that the Romney camp brought in $X million in June alone.

Please donate $X or more today and help close the gap.

In the next four months, we'll find out what getting outspent looks like. The crucial difference is that four years ago, the Koch brothers, Karl Rove, and anonymous billionaires weren't able to spend an unlimited amount of money attacking Barack in battleground states.

This is our reality now, but the only thing worse than a problem is a problem you do nothing about.

Tonight at midnight is the deadline to enter to join me for coffee and conversation out on the trail -- airfare, hotel, and the tab are all on us.

Hope we can sit down together soon:

[url]

Thanks,

Joe

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 7, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and coffee and snacks with Vice President Biden on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Update address | Unsubscribe