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Reverse-Engineering the 2012 Campaign

The end of a campaign tradition

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5 email variations

74

recipients



Every couple of months, Barack gets to have dinner with supporters like you -- and he loves it.

But now that we're in the final stretch, the last dinner of this campaign is coming up.

So please give $X or whatever you can to be automatically entered for your seat at the table:

[url]

It'll be fun, but probably a little bittersweet, too.

Not only is this Barack's last campaign, but it's also the end of a long tradition. He held the first of these dinners early on during his first presidential campaign.

So don't miss this last chance to join Barack for dinner. You'll get to bring a guest with you, and we'll cover the airfare and hotel, too:

[url]

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

59

recipients



People who meet the President sometimes do crazy things -- like this... And you could be one of the next people to meet him:

[url]

Imagine sitting down to DINNER with him!

Donate $X or whatever you can to be automatically entered for that chance:

[url]

Obama for America P.S. -- If that didn't sound good enough, the campaign will even fly you out -- with a friend! Enter now:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

10

recipients

Obama - Biden --

People who meet the President sometimes do crazy things -- see below... and you could be one of the next people to meet him.

Donate $X or whatever you can to be automatically entered for that chance.

Because you've saved your payment information, your donation will go through immediately.

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Hug

Imagine sitting down to DINNER with him!

Obama for America

P.S. -- If that didn't sound good enough, the campaign will even fly you out -- with a friend! Enter now.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



Last week, we found out that our grassroots campaign outraised our opponents in August for the first time since April. That was only possible because of more than 1 million supporters like you.

That's simply amazing, and it's only part of what this organization is all about. I want to share a few other numbers with you that give a sense of what we're building:

-- As of today, we've opened 100 field offices so far -- just in Ohio.

-- Tens of thousands of volunteers turned out to more than 8,100 grassroots events across the country -- in one weekend alone.

-- 317,000 people chipped in this past month to help build this campaign -- for the first time.

The other side will spend millions on TV ads to try to silence all of that. But we're going to show them that democracy still works from the bottom up.

These last 49 days, it's going to take all of us pitching in to win this. Can you help out?

[url]

I can't thank you enough.

Michelle

P.S. -- For the last time in this campaign, Barack will be sitting down for dinner with a few grassroots supporters sometime soon. Anything you chip in today will automatically enter you for the chance to be there with him -- and the campaign will fly you and your guest out for free:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients

Obama - Biden It's the end of an era, Marian.

Dinner with Barack is more than just a contest -- it represents how we've built this campaign.

While other campaigns reserve a seat at the table for only the wealthiest and most powerful of their supporters, we've always been different. President Obama sitting down for a meal with his grassroots supporters shows exactly who he is accountable to.

In a few weeks we'll hold our final Dinner with Barack of this campaign -- it's your last chance to take part in this tradition, and both airfare and accommodations are on us, so don't let this opportunity pass you by.

Chip in $X or whatever you can and you and a guest will automatically be entered to join President Obama for a meal.

When you donated to this campaign, you joined a coast-to-coast community of grassroots supporters -- more than 3.1 million people chipping in what they can to keep the country moving forward.

Don't miss your last chance in this campaign to have dinner with President Obama.

Donate $X or whatever you can today and you'll automatically be entered:

[url]

Julianna

P.S. -- If you really want to make a difference in this election, help fund our work on the ground right now. Make a donation of $X to finish what we've started.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: The end of a campaign tradition

From: info@barackobama.com

Sent: Sept. 18, 2012, 8:46 a.m.




Every couple of months, Barack gets to have dinner with supporters like you -- and he loves it.

But now that we're in the final stretch, the last dinner of this campaign is coming up.

So please give $X or whatever you can to be automatically entered for your seat at the table:

[url]

It'll be fun, but probably a little bittersweet, too.

Not only is this Barack's last campaign, but it's also the end of a long tradition. He held the first of these dinners early on during his first presidential campaign.

So don't miss this last chance to join Barack for dinner. You'll get to bring a guest with you, and we'll cover the airfare and hotel, too:

[url]

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: The end of a campaign tradition

From: info@barackobama.com

Sent: Sept. 18, 2012, 8:46 a.m.




Every couple of months, Barack gets to have dinner with supporters like you -- and he loves it.

But now that we're in the final stretch, the last dinner of this campaign is coming up.

So please give $X or whatever you can to be automatically entered for your seat at the table:

[url]

It'll be fun, but probably a little bittersweet, too.

Not only is this Barack's last campaign, but it's also the end of a long tradition. He held the first of these dinners early on during his first presidential campaign.

So don't miss this last chance to join Barack for dinner. You'll get to bring a guest with you, and we'll cover the airfare and hotel, too:

[url]

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Every couple of months, Barack gets to have dinner with supporters like you -- and he loves it.

But now that we're in the final stretch, the last dinner of this campaign is coming up.

So please give $X or whatever you can to be automatically entered for your seat at the table:

[url]

It'll be fun, but probably a little bittersweet, too.

Not only is this Barack's last campaign, but it's also the end of a long tradition. He held the first of these dinners early on during his first presidential campaign.

So don't miss this last chance to join Barack for dinner. You'll get to bring a guest with you, and we'll cover the airfare and hotel, too:

[url]

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



People who meet the President sometimes do crazy things -- like this... And you could be one of the next people to meet him:

[url]

Imagine sitting down to DINNER with him!

Donate $X or whatever you can to be automatically entered for that chance:

[url]

Obama for America P.S. -- If that didn't sound good enough, the campaign will even fly you out -- with a friend! Enter now:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

People who meet the President sometimes do crazy things -- see below... and you could be one of the next people to meet him.

Donate $X or whatever you can to be automatically entered for that chance.

Because you've saved your payment information, your donation will go through immediately.

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Hug

Imagine sitting down to DINNER with him!

Obama for America

P.S. -- If that didn't sound good enough, the campaign will even fly you out -- with a friend! Enter now.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Last week, we found out that our grassroots campaign outraised our opponents in August for the first time since April. That was only possible because of more than 1 million supporters like you.

That's simply amazing, and it's only part of what this organization is all about. I want to share a few other numbers with you that give a sense of what we're building:

-- As of today, we've opened 100 field offices so far -- just in Ohio.

-- Tens of thousands of volunteers turned out to more than 8,100 grassroots events across the country -- in one weekend alone.

-- 317,000 people chipped in this past month to help build this campaign -- for the first time.

The other side will spend millions on TV ads to try to silence all of that. But we're going to show them that democracy still works from the bottom up.

These last 49 days, it's going to take all of us pitching in to win this. Can you help out?

[url]

I can't thank you enough.

Michelle

P.S. -- For the last time in this campaign, Barack will be sitting down for dinner with a few grassroots supporters sometime soon. Anything you chip in today will automatically enter you for the chance to be there with him -- and the campaign will fly you and your guest out for free:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden It's the end of an era, Marian.

Dinner with Barack is more than just a contest -- it represents how we've built this campaign.

While other campaigns reserve a seat at the table for only the wealthiest and most powerful of their supporters, we've always been different. President Obama sitting down for a meal with his grassroots supporters shows exactly who he is accountable to.

In a few weeks we'll hold our final Dinner with Barack of this campaign -- it's your last chance to take part in this tradition, and both airfare and accommodations are on us, so don't let this opportunity pass you by.

Chip in $X or whatever you can and you and a guest will automatically be entered to join President Obama for a meal.

When you donated to this campaign, you joined a coast-to-coast community of grassroots supporters -- more than 3.1 million people chipping in what they can to keep the country moving forward.

Don't miss your last chance in this campaign to have dinner with President Obama.

Donate $X or whatever you can today and you'll automatically be entered:

[url]

Julianna

P.S. -- If you really want to make a difference in this election, help fund our work on the ground right now. Make a donation of $X to finish what we've started.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.