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Reverse-Engineering the 2012 Campaign

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4 email variations

10

recipients

Last night, Mitt Romney went on the attack with zero regard for the truth.

And with 33 days to go, here's your wake up call about this election: Romney is now within one point in Florida 47-46 and two in Virginia 48-46 . These states hold the keys to the White House and the Senate.

If there was ever a time to fight him back, it's right now. We must raise $X.2 million by midnight tomorrow to prevent a Republican turnaround from taking hold.

I need you to do everything you can to stop Romney from a takeover of the White House and Senate. Please contribute $X immediately » [url]

Thanks for standing with us today,

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

10

recipients

Last night, Mitt Romney's lies carried him through the debate.

And in 10 battlegrounds, Karl Rove's largest attack ad campaign of the election is reinforcing these lies with voters.

With 33 days left, Mitt's lies and Rove's money are working: Polls show virtual ties in Florida 47-46 and Virginia 48-46 . You know we need these states to keep the White House and Senate.

We must raise $X in the next 24 hours to prevent a Republican rebound from taking hold. Can you please contribute $X right now?

Mitt Romney is trying to win the White House with egregious mistruths. Contribute $X and fight for a President Obama and a Democratic Senate.

[url]

Thank you,

Harry Reid

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

10

recipients

Since last night's debate, Romney is collecting money from his millionaire donors hand over fist.

The scary part? This race could turn around on President Obama in the next 24 hours. Polls now show Romney is within one point in Florida 47-46 and two in Virginia 48-46 .

The only way to prevent a Republican turnaround is with a massive display of grassroots donations. Can you give $X immediately? We have just 24 hours, and need to bring in 10,000 more donations, or we'll lose President Obama and a Democratic Senate. Don't let 90 minutes change the course of this election. Stop Mitt's momentum immediately—24 hours left [url]

Thank you, Patty

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

2

recipients

ALERT: UNTIL MIDNIGHT TOMORROW your gift will be matched 3-to-1.

Mitt's raking in a fortune from millionaires who think he can win, and new polls show they're right: he's within one in Florida 47-46 and two in Virginia 48-46 .

We need 8,931 contributions to fight for President Obama and a Democratic Senate. Can you give $X immediately? This is urgent—for 24 hours we'll triple match your gift and $X will equal $X [url] -Jason

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: last night

From: info@dscc.org

Sent: Oct. 4, 2012, 10:51 a.m.


Last night, Mitt Romney went on the attack with zero regard for the truth.

And with 33 days to go, here's your wake up call about this election: Romney is now within one point in Florida 47-46 and two in Virginia 48-46 . These states hold the keys to the White House and the Senate.

If there was ever a time to fight him back, it's right now. We must raise $X.2 million by midnight tomorrow to prevent a Republican turnaround from taking hold.

I need you to do everything you can to stop Romney from a takeover of the White House and Senate. Please contribute $X immediately » [url]

Thanks for standing with us today,

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: last night

From: info@dscc.org

Sent: Oct. 4, 2012, 10:51 a.m.


Last night, Mitt Romney went on the attack with zero regard for the truth.

And with 33 days to go, here's your wake up call about this election: Romney is now within one point in Florida 47-46 and two in Virginia 48-46 . These states hold the keys to the White House and the Senate.

If there was ever a time to fight him back, it's right now. We must raise $X.2 million by midnight tomorrow to prevent a Republican turnaround from taking hold.

I need you to do everything you can to stop Romney from a takeover of the White House and Senate. Please contribute $X immediately » [url]

Thanks for standing with us today,

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Last night, Mitt Romney went on the attack with zero regard for the truth.

And with 33 days to go, here's your wake up call about this election: Romney is now within one point in Florida 47-46 and two in Virginia 48-46 . These states hold the keys to the White House and the Senate.

If there was ever a time to fight him back, it's right now. We must raise $X.2 million by midnight tomorrow to prevent a Republican turnaround from taking hold.

I need you to do everything you can to stop Romney from a takeover of the White House and Senate. Please contribute $X immediately » [url]

Thanks for standing with us today,

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Last night, Mitt Romney's lies carried him through the debate.

And in 10 battlegrounds, Karl Rove's largest attack ad campaign of the election is reinforcing these lies with voters.

With 33 days left, Mitt's lies and Rove's money are working: Polls show virtual ties in Florida 47-46 and Virginia 48-46 . You know we need these states to keep the White House and Senate.

We must raise $X in the next 24 hours to prevent a Republican rebound from taking hold. Can you please contribute $X right now?

Mitt Romney is trying to win the White House with egregious mistruths. Contribute $X and fight for a President Obama and a Democratic Senate.

[url]

Thank you,

Harry Reid

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Since last night's debate, Romney is collecting money from his millionaire donors hand over fist.

The scary part? This race could turn around on President Obama in the next 24 hours. Polls now show Romney is within one point in Florida 47-46 and two in Virginia 48-46 .

The only way to prevent a Republican turnaround is with a massive display of grassroots donations. Can you give $X immediately? We have just 24 hours, and need to bring in 10,000 more donations, or we'll lose President Obama and a Democratic Senate. Don't let 90 minutes change the course of this election. Stop Mitt's momentum immediately—24 hours left [url]

Thank you, Patty

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

ALERT: UNTIL MIDNIGHT TOMORROW your gift will be matched 3-to-1.

Mitt's raking in a fortune from millionaires who think he can win, and new polls show they're right: he's within one in Florida 47-46 and two in Virginia 48-46 .

We need 8,931 contributions to fight for President Obama and a Democratic Senate. Can you give $X immediately? This is urgent—for 24 hours we'll triple match your gift and $X will equal $X [url] -Jason

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.