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Reverse-Engineering the 2012 Campaign

Last night

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[url]

I just want to make sure you know: This is it.

No, not the election quite yet .

Tonight is the very last FEC fundraising deadline of this election -- from President Obama down to the smallest congressional race.

They're counting on exactly what they have in the bank at midnight tonight to plan what they can still do in these critical last 20 days. In other words, they're counting on you.

I know we ask a lot of you, But tonight, we need you.

Every donation, no matter how large or small, makes a difference. Please chip in $X or more to help Democrats before midnight:

[url]

Only 20 days to go.

Thank you so much,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

13

recipients

Democrats

Last night, Mitt Romney demonstrated beyond a shadow of a doubt to American women that he is not with us.

He does not share our dreams, or understand our experience. When asked about workplace equality, he only offered a revealing anecdote about "binders full of women."

Compare that to our president's response: "These are not just women's issues. These are family issues, these are economic issues, and one of the things that makes us grow as an economy is when everybody participates and women are getting the same fair deal as men are."

That's the vision and leadership we need for our kids, our mothers, our sisters -- all Americans. But we need to fight for it.

Tonight is the biggest and last FEC fundraising deadline President Obama and Democrats will face in this election. None of us can sit on the sidelines: Please make a donation of $X or more right now.

Plain and simple, Governor Romney just doesn't get it.

He has done nothing to support women except for those "binders" and we can expect the same if he becomes president -- and that is deeply offensive to me. I'm sure it's deeply offensive to you, too.

As a young mother, a working woman, and someone who cares about a level playing field, I am ready to do everything I can to defeat the Romney-Ryan ticket.

Tonight's the big deadline, and we're the only ones who can take charge of our future. Donate $X or more before our very last FEC fundraising deadline of this election at midnight tonight:

[url]

Thank you for everything you're doing -- we've got to help Democrats win.

Hildy

Hildy Kuryk National Finance Director Democratic National Committee

P.S. -- This only works if we each do our part. Less than three weeks to go. Keep Romney and Ryan out of the White House and stand up against the Republicans.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

2

recipients

The Democratic Party -----------------------

How about our president last night?!

If you're as fired up as I am, let him know by putting your support behind him.

Chip in $X or more right now:

[url]

President Obama talked about how he'll continue to work to build the middle class, give women all the same opportunities as men, and keep our economy moving in the right direction.

To do that, he needs a second term and a Congress he can work with.

The last, most crucial FEC deadline is tonight at midnight. Let's sprint to the finish -- make a donation of $X or more:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- How much we raise ahead of this deadline will determine what we do in the last few weeks of the election -- donate now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

2

recipients

Democrats

The last FEC deadline of this election is at midnight tonight.

I actually can't overstate how important this deadline is -- how much we raise before midnight will determine whether we have the resources to get out every vote we need to win on Election Day.

In case you need a reminder of what's at stake: Mitt Romney and the Republicans will end federal funding of Planned Parenthood, get rid of Obamacare, turn Medicare into a voucher program, raise taxes on the middle class in order to cut them for millionaires and billionaires, and let Wall Street go back to writing its own rules.

It's go time. There are only 20 days left for us to do everything we can to win this thing. I'm going to leave it all out on the field -- and I hope you will, too.

Donate $X or more ahead of our midnight deadline to give Democrats the resources we need to win:

[url]

We can do this,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We don't get another chance. Please donate $X or more today.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

Subject: At midnight

From: Debbie Wasserman Schultz <democraticparty@democrats.org<mailto:democraticparty@democrats.org>>

Sent: Oct. 17, 2012, 2:05 p.m.


[url]

I just want to make sure you know: This is it.

No, not the election quite yet .

Tonight is the very last FEC fundraising deadline of this election -- from President Obama down to the smallest congressional race.

They're counting on exactly what they have in the bank at midnight tonight to plan what they can still do in these critical last 20 days. In other words, they're counting on you.

I know we ask a lot of you, But tonight, we need you.

Every donation, no matter how large or small, makes a difference. Please chip in $X or more to help Democrats before midnight:

[url]

Only 20 days to go.

Thank you so much,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

 

Compare variations

Subject: At midnight

From: Debbie Wasserman Schultz <democraticparty@democrats.org<mailto:democraticparty@democrats.org>>

Sent: Oct. 17, 2012, 2:05 p.m.


[url]

I just want to make sure you know: This is it.

No, not the election quite yet .

Tonight is the very last FEC fundraising deadline of this election -- from President Obama down to the smallest congressional race.

They're counting on exactly what they have in the bank at midnight tonight to plan what they can still do in these critical last 20 days. In other words, they're counting on you.

I know we ask a lot of you, But tonight, we need you.

Every donation, no matter how large or small, makes a difference. Please chip in $X or more to help Democrats before midnight:

[url]

Only 20 days to go.

Thank you so much,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

[url]

I just want to make sure you know: This is it.

No, not the election quite yet .

Tonight is the very last FEC fundraising deadline of this election -- from President Obama down to the smallest congressional race.

They're counting on exactly what they have in the bank at midnight tonight to plan what they can still do in these critical last 20 days. In other words, they're counting on you.

I know we ask a lot of you, But tonight, we need you.

Every donation, no matter how large or small, makes a difference. Please chip in $X or more to help Democrats before midnight:

[url]

Only 20 days to go.

Thank you so much,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

Democrats

Last night, Mitt Romney demonstrated beyond a shadow of a doubt to American women that he is not with us.

He does not share our dreams, or understand our experience. When asked about workplace equality, he only offered a revealing anecdote about "binders full of women."

Compare that to our president's response: "These are not just women's issues. These are family issues, these are economic issues, and one of the things that makes us grow as an economy is when everybody participates and women are getting the same fair deal as men are."

That's the vision and leadership we need for our kids, our mothers, our sisters -- all Americans. But we need to fight for it.

Tonight is the biggest and last FEC fundraising deadline President Obama and Democrats will face in this election. None of us can sit on the sidelines: Please make a donation of $X or more right now.

Plain and simple, Governor Romney just doesn't get it.

He has done nothing to support women except for those "binders" and we can expect the same if he becomes president -- and that is deeply offensive to me. I'm sure it's deeply offensive to you, too.

As a young mother, a working woman, and someone who cares about a level playing field, I am ready to do everything I can to defeat the Romney-Ryan ticket.

Tonight's the big deadline, and we're the only ones who can take charge of our future. Donate $X or more before our very last FEC fundraising deadline of this election at midnight tonight:

[url]

Thank you for everything you're doing -- we've got to help Democrats win.

Hildy

Hildy Kuryk National Finance Director Democratic National Committee

P.S. -- This only works if we each do our part. Less than three weeks to go. Keep Romney and Ryan out of the White House and stand up against the Republicans.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

The Democratic Party -----------------------

How about our president last night?!

If you're as fired up as I am, let him know by putting your support behind him.

Chip in $X or more right now:

[url]

President Obama talked about how he'll continue to work to build the middle class, give women all the same opportunities as men, and keep our economy moving in the right direction.

To do that, he needs a second term and a Congress he can work with.

The last, most crucial FEC deadline is tonight at midnight. Let's sprint to the finish -- make a donation of $X or more:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

P.S. -- How much we raise ahead of this deadline will determine what we do in the last few weeks of the election -- donate now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Democrats

The last FEC deadline of this election is at midnight tonight.

I actually can't overstate how important this deadline is -- how much we raise before midnight will determine whether we have the resources to get out every vote we need to win on Election Day.

In case you need a reminder of what's at stake: Mitt Romney and the Republicans will end federal funding of Planned Parenthood, get rid of Obamacare, turn Medicare into a voucher program, raise taxes on the middle class in order to cut them for millionaires and billionaires, and let Wall Street go back to writing its own rules.

It's go time. There are only 20 days left for us to do everything we can to win this thing. I'm going to leave it all out on the field -- and I hope you will, too.

Donate $X or more ahead of our midnight deadline to give Democrats the resources we need to win:

[url]

We can do this,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

P.S. -- We don't get another chance. Please donate $X or more today.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.