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Reverse-Engineering the 2012 Campaign

Last night's debate

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4 email variations

13

recipients



In these last 25 days, it's good to know we've got each other's backs.

What do you say?

[url]

Obama for America

P.S. -- Here's Joe Biden's note from immediately after the debate if you missed it:

-----------------Original Message----------------- From: Joe Biden Subject: Hey

I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

3

recipients



In these last 25 days, it's good to know we've got each other's backs.

2

recipients



I couldn't be more proud of Vice President Biden.

He spoke the truth with conviction -- he spoke up for the middle class, and he proved something that Mitt Romney and Paul Ryan wish wasn't true but is: Facts matter.

Tonight we're facing a crucial budget deadline, and your $X or more will determine how strong we can finish:

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



In these last 25 days, it's good to know we've got each other's backs.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Team Joe

What do you say?

[url]

Obama for America

P.S. -- Here's Joe Biden's note from immediately after the debate if you missed it:

-----------------Original Message----------------- From: Joe Biden Subject: Hey

I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X to show it:

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Last night's debate

From: info@barackobama.com

Sent: Oct. 12, 2012, 10:46 a.m.




In these last 25 days, it's good to know we've got each other's backs.

What do you say?

[url]

Obama for America

P.S. -- Here's Joe Biden's note from immediately after the debate if you missed it:

-----------------Original Message----------------- From: Joe Biden Subject: Hey

I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America

 

Compare variations

Subject: Last night's debate

From: info@barackobama.com

Sent: Oct. 12, 2012, 10:46 a.m.




In these last 25 days, it's good to know we've got each other's backs.

What do you say?

[url]

Obama for America

P.S. -- Here's Joe Biden's note from immediately after the debate if you missed it:

-----------------Original Message----------------- From: Joe Biden Subject: Hey

I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America



In these last 25 days, it's good to know we've got each other's backs.

What do you say?

[url]

Obama for America

P.S. -- Here's Joe Biden's note from immediately after the debate if you missed it:

-----------------Original Message----------------- From: Joe Biden Subject: Hey

I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X or more to show it:

[url]

Joe

--------------------------------------------------------------------- Paid for by Obama for America



In these last 25 days, it's good to know we've got each other's backs.



I couldn't be more proud of Vice President Biden.

He spoke the truth with conviction -- he spoke up for the middle class, and he proved something that Mitt Romney and Paul Ryan wish wasn't true but is: Facts matter.

Tonight we're facing a crucial budget deadline, and your $X or more will determine how strong we can finish:

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



In these last 25 days, it's good to know we've got each other's backs.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Team Joe

What do you say?

[url]

Obama for America

P.S. -- Here's Joe Biden's note from immediately after the debate if you missed it:

-----------------Original Message----------------- From: Joe Biden Subject: Hey

I did my best to make you proud tonight.

But I hope you remember one thing: This debate wasn't about me, or Congressman Ryan.

It was about you, and what we're fighting for together.

So if you're standing with Barack and me, like we're standing with you, please chip in $X to show it:

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible