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Reverse-Engineering the 2012 Campaign

Last night's debate

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2 email variations

11

recipients



Do you think President Obama can pull ahead and win this race this week?

I know he can. Last night, President Obama was on offense and Mitt Romney was on defense on everything from Planned Parenthood funding to making billionaires pay their fair share. The President's tremendous performance could lift us in the polls. But it relies on you.

By tonight's final FEC deadline, we must raise $X in emergency funds to rush to Ohio, Virginia, and Wisconsin—where we're being outspent by 58%.

And, we'll triple match your gift only until midnight because this deadline is about the last time you can effectively impact these must-win Presidential and Senate battlegrounds.

Can you contribute $X? The last FEC deadline is in just 12 hours, and we need just 2,975 more donations. Until midnight, your gift will be triple matched.

I'll say it again: I know President Obama can pull ahead and win the race this week. But you are the key to making that happen.

If you rush $X before the last FEC deadline at midnight, we will rush it to Ohio, Virginia, and Wisconsin tomorrow. Please give here and your gift will be triple matched [url]

Let's Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9

recipients

Last night, President Obama dominated the debate and fought for everything we believe in: from Planned Parenthood funding to forcing billionaires to pay their fair share. 3-to-1 match. Deadline: midnight tonight. Contribute.

Last night, President Barack Obama came. He saw. And he kicked butt.

And while President Obama thrashed Mitt Romney on everything from Planned Parenthood funding to tax breaks for billionaires, Romney looked more awkward than the Queen in a cow chip tossing contest.

But today, polls are still tied in critical swing states. If you want President Obama to pull ahead and win the White House and Senate, I need your urgent support this second.

The final FEC deadline of this election is in just 10 hours. Can you contribute $X immediately? Your gift will be triple matched until midnight because this is about the last time you can effectively impact races.

By midnight, we must raise and immediately rush $X in emergency funding to deadlocked battlegrounds where Romney's allies are outspending us by 58% . If we fall short, Republicans could take over the White House and Senate in 20 days.

Make President Obama's butt-whipping count. Your gift will be matched 3-to-1 [url]

Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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Subject: Tremendous

From: info@dscc.org

Sent: Oct. 17, 2012, 4:11 a.m.




Do you think President Obama can pull ahead and win this race this week?

I know he can. Last night, President Obama was on offense and Mitt Romney was on defense on everything from Planned Parenthood funding to making billionaires pay their fair share. The President's tremendous performance could lift us in the polls. But it relies on you.

By tonight's final FEC deadline, we must raise $X in emergency funds to rush to Ohio, Virginia, and Wisconsin—where we're being outspent by 58%.

And, we'll triple match your gift only until midnight because this deadline is about the last time you can effectively impact these must-win Presidential and Senate battlegrounds.

Can you contribute $X? The last FEC deadline is in just 12 hours, and we need just 2,975 more donations. Until midnight, your gift will be triple matched.

I'll say it again: I know President Obama can pull ahead and win the race this week. But you are the key to making that happen.

If you rush $X before the last FEC deadline at midnight, we will rush it to Ohio, Virginia, and Wisconsin tomorrow. Please give here and your gift will be triple matched [url]

Let's Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Tremendous

From: info@dscc.org

Sent: Oct. 17, 2012, 4:11 a.m.




Do you think President Obama can pull ahead and win this race this week?

I know he can. Last night, President Obama was on offense and Mitt Romney was on defense on everything from Planned Parenthood funding to making billionaires pay their fair share. The President's tremendous performance could lift us in the polls. But it relies on you.

By tonight's final FEC deadline, we must raise $X in emergency funds to rush to Ohio, Virginia, and Wisconsin—where we're being outspent by 58%.

And, we'll triple match your gift only until midnight because this deadline is about the last time you can effectively impact these must-win Presidential and Senate battlegrounds.

Can you contribute $X? The last FEC deadline is in just 12 hours, and we need just 2,975 more donations. Until midnight, your gift will be triple matched.

I'll say it again: I know President Obama can pull ahead and win the race this week. But you are the key to making that happen.

If you rush $X before the last FEC deadline at midnight, we will rush it to Ohio, Virginia, and Wisconsin tomorrow. Please give here and your gift will be triple matched [url]

Let's Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Do you think President Obama can pull ahead and win this race this week?

I know he can. Last night, President Obama was on offense and Mitt Romney was on defense on everything from Planned Parenthood funding to making billionaires pay their fair share. The President's tremendous performance could lift us in the polls. But it relies on you.

By tonight's final FEC deadline, we must raise $X in emergency funds to rush to Ohio, Virginia, and Wisconsin—where we're being outspent by 58%.

And, we'll triple match your gift only until midnight because this deadline is about the last time you can effectively impact these must-win Presidential and Senate battlegrounds.

Can you contribute $X? The last FEC deadline is in just 12 hours, and we need just 2,975 more donations. Until midnight, your gift will be triple matched.

I'll say it again: I know President Obama can pull ahead and win the race this week. But you are the key to making that happen.

If you rush $X before the last FEC deadline at midnight, we will rush it to Ohio, Virginia, and Wisconsin tomorrow. Please give here and your gift will be triple matched [url]

Let's Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Last night, President Obama dominated the debate and fought for everything we believe in: from Planned Parenthood funding to forcing billionaires to pay their fair share. 3-to-1 match. Deadline: midnight tonight. Contribute.

Last night, President Barack Obama came. He saw. And he kicked butt.

And while President Obama thrashed Mitt Romney on everything from Planned Parenthood funding to tax breaks for billionaires, Romney looked more awkward than the Queen in a cow chip tossing contest.

But today, polls are still tied in critical swing states. If you want President Obama to pull ahead and win the White House and Senate, I need your urgent support this second.

The final FEC deadline of this election is in just 10 hours. Can you contribute $X immediately? Your gift will be triple matched until midnight because this is about the last time you can effectively impact races.

By midnight, we must raise and immediately rush $X in emergency funding to deadlocked battlegrounds where Romney's allies are outspending us by 58% . If we fall short, Republicans could take over the White House and Senate in 20 days.

Make President Obama's butt-whipping count. Your gift will be matched 3-to-1 [url]

Paul Begala

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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