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Reverse-Engineering the 2012 Campaign

Last poll:

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3 email variations

10

recipients



POLITICO POLL: Democrats and Republicans tied in race for Congress, 46%-46%

D --

We've got dozens of races that are just too close to call. Some of these races look like they could come down to just a few hundred votes.

We're basically out of time: we have to wire the final funds we have left to target races by 5pm today. Will you chip in one last time before Election Day?

Donate $X or more to help us get out the vote and fight the final barrage of Republican attacks.

We don't want to look back tomorrow night wishing we'd done more when we had the chance.

Please step up while there's still time.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients





we're reviewing the final polls here at Democratic Headquarters -- and boy, it's close.

Dozens of races are just too close to call. It's all going to come down to turnout.

In the time we have left, we have to make sure our get-out-the-vote locations have enough vans, cell phones, and supplies to get Democratic voters to the polls. Right now, we're about $X short of what we need to send to too-close-to-call races.

Donate $X or more to help us Get-Out-The-Vote and fight the final barrage of Republican attacks.

Many of our races could come down to just few hundred votes.

Please chip in what you can while there's still time to make difference:

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

7

recipients

It�s Election Day!!!

If you opened this email, we�re betting that you�re voting -- but we're asking you to do one more thing:

Forward this email to 5 friends right now and encourage them to vote for President Obama AND Democrats up and down the ballot.

[url]

On Facebook and Twitter? Help us spread the word:

[url] [url]

Even if you�re not in a "swing state," we all need to elect Democrats who will stand with President Obama to move our nation forward.

Haven�t voted yet? You can find your polling place here

Already voted? Share this "I Voted for Democrats" image on Facebook

GO GO GO!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: Last poll:

From: dccc@dccc.org

Sent: Nov. 5, 2012, 12:31 p.m.




POLITICO POLL: Democrats and Republicans tied in race for Congress, 46%-46%

D --

We've got dozens of races that are just too close to call. Some of these races look like they could come down to just a few hundred votes.

We're basically out of time: we have to wire the final funds we have left to target races by 5pm today. Will you chip in one last time before Election Day?

Donate $X or more to help us get out the vote and fight the final barrage of Republican attacks.

We don't want to look back tomorrow night wishing we'd done more when we had the chance.

Please step up while there's still time.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: Last poll:

From: dccc@dccc.org

Sent: Nov. 5, 2012, 12:31 p.m.




POLITICO POLL: Democrats and Republicans tied in race for Congress, 46%-46%

D --

We've got dozens of races that are just too close to call. Some of these races look like they could come down to just a few hundred votes.

We're basically out of time: we have to wire the final funds we have left to target races by 5pm today. Will you chip in one last time before Election Day?

Donate $X or more to help us get out the vote and fight the final barrage of Republican attacks.

We don't want to look back tomorrow night wishing we'd done more when we had the chance.

Please step up while there's still time.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



POLITICO POLL: Democrats and Republicans tied in race for Congress, 46%-46%

D --

We've got dozens of races that are just too close to call. Some of these races look like they could come down to just a few hundred votes.

We're basically out of time: we have to wire the final funds we have left to target races by 5pm today. Will you chip in one last time before Election Day?

Donate $X or more to help us get out the vote and fight the final barrage of Republican attacks.

We don't want to look back tomorrow night wishing we'd done more when we had the chance.

Please step up while there's still time.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!





we're reviewing the final polls here at Democratic Headquarters -- and boy, it's close.

Dozens of races are just too close to call. It's all going to come down to turnout.

In the time we have left, we have to make sure our get-out-the-vote locations have enough vans, cell phones, and supplies to get Democratic voters to the polls. Right now, we're about $X short of what we need to send to too-close-to-call races.

Donate $X or more to help us Get-Out-The-Vote and fight the final barrage of Republican attacks.

Many of our races could come down to just few hundred votes.

Please chip in what you can while there's still time to make difference:

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

It�s Election Day!!!

If you opened this email, we�re betting that you�re voting -- but we're asking you to do one more thing:

Forward this email to 5 friends right now and encourage them to vote for President Obama AND Democrats up and down the ballot.

[url]

On Facebook and Twitter? Help us spread the word:

[url] [url]

Even if you�re not in a "swing state," we all need to elect Democrats who will stand with President Obama to move our nation forward.

Haven�t voted yet? You can find your polling place here

Already voted? Share this "I Voted for Democrats" image on Facebook

GO GO GO!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!