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Reverse-Engineering the 2012 Campaign

Leave it all on the field

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Romney-Ryan Benjamin,

We are approaching our most important fundraising deadline yet at midnight on Sunday.

With roughly a month left until Election Day, every dollar is critical to helping Mitt and Paul, and conservatives across the country secure a victory.

Your donation will help us continue to close the Obama machine's fundraising advantage. We've already reduced that advantage from $X million to $X million.

Thanks to supporters like you, we've built a record-breaking ground operation. Indeed, a nationwide network of 73,000 hardworking volunteers has helped us reach 26 million voters and identify over 2 million swing voters.

That means we've made 6 times more phone calls and knocked on 16 times more doors than we did during the entire 2008 campaign. That's pretty incredible.

Your donation bolsters our pivotal ground game, which is essential for a win. It will also help us ramp up our Absentee Ballot and Early Vote Turnout programs and support our Election Day efforts overall.

We know that times are tough, and we understand the value of every dollar you donate. We know that a $X donation is the cost of a burger, a $X donation is the cost of a shirt, a $X donation is the cost of a restaurant meal, and a $X donation is the cost of a grocery trip.

These are sacrifices you're willing to make in order to invest in your children's and our country's future. And we can't even begin to tell you how grateful we are.

This is the most important election of our lifetime, and this is your opportunity to make a difference. Let's leave it all on the field.

We can't afford four more years of Barack Obama. With your help, we can ensure that Mitt, Paul, and the entire Republican team deliver a winning season -- and a real recovery -- donate today.

Rich Beeson Political Director Romney for President, Inc.

P.S. -- Donate $X today and you'll be automatically entered for a chance to experience debate night with the campaign.

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Friday, September 28, 2012 at 12:00 pm Eastern Daylight Time and ends on Monday, October 1, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Monday, October 1, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States to the Boston, Massachusetts metropolitan area "Destination" on a date to be determined by Sponsor, with an approximate retail value of $X; one 1 two-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

Subject: Leave it all on the field

From: info@mittromney.com

Sent: Sept. 30, 2012, 10:12 a.m.


Romney-Ryan Benjamin,

We are approaching our most important fundraising deadline yet at midnight on Sunday.

With roughly a month left until Election Day, every dollar is critical to helping Mitt and Paul, and conservatives across the country secure a victory.

Your donation will help us continue to close the Obama machine's fundraising advantage. We've already reduced that advantage from $X million to $X million.

Thanks to supporters like you, we've built a record-breaking ground operation. Indeed, a nationwide network of 73,000 hardworking volunteers has helped us reach 26 million voters and identify over 2 million swing voters.

That means we've made 6 times more phone calls and knocked on 16 times more doors than we did during the entire 2008 campaign. That's pretty incredible.

Your donation bolsters our pivotal ground game, which is essential for a win. It will also help us ramp up our Absentee Ballot and Early Vote Turnout programs and support our Election Day efforts overall.

We know that times are tough, and we understand the value of every dollar you donate. We know that a $X donation is the cost of a burger, a $X donation is the cost of a shirt, a $X donation is the cost of a restaurant meal, and a $X donation is the cost of a grocery trip.

These are sacrifices you're willing to make in order to invest in your children's and our country's future. And we can't even begin to tell you how grateful we are.

This is the most important election of our lifetime, and this is your opportunity to make a difference. Let's leave it all on the field.

We can't afford four more years of Barack Obama. With your help, we can ensure that Mitt, Paul, and the entire Republican team deliver a winning season -- and a real recovery -- donate today.

Rich Beeson Political Director Romney for President, Inc.

P.S. -- Donate $X today and you'll be automatically entered for a chance to experience debate night with the campaign.

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Friday, September 28, 2012 at 12:00 pm Eastern Daylight Time and ends on Monday, October 1, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Monday, October 1, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States to the Boston, Massachusetts metropolitan area "Destination" on a date to be determined by Sponsor, with an approximate retail value of $X; one 1 two-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer