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Reverse-Engineering the 2012 Campaign

Sit with Michelle at the convention

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3 email variations

5

recipients



Four years ago, we gathered with thousands of people at a football stadium in Denver.

Our job was to show that when ordinary Americans pull together, they can take on the big-monied special interests and win.

We proved that it's possible. And in a few weeks, we'll be coming together

with each of us chipping in what we can to build it.

Donate $X or whatever you can today, and you'll be automatically entered for a chance to join me and Michelle as our special guest at the Democratic convention.

We'll have an opportunity to chat before I take the stage, and then you'll be able to watch from the best seat in the house with my wife. The campaign will fly you and a guest to Charlotte, put you up in a hotel for three nights, and give you VIP passes for all three days of the convention.

It's going to be fun.

Over the final months of this campaign, folks in battleground states will probably see more negative TV ads from Republican super PACs and our opponents themselves than anyone has ever seen before in modern politics.

But when I take the stage in Charlotte, I'll look out into that crowd, find my wife Michelle, look at all the folks sitting around her, and take comfort in knowing we're going to overcome all the noise from the other side because of people like you.

So how about it? Pitch in $X or whatever you can, and you'll be automatically entered for a chance to be sitting right there with Michelle:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



If you've never had the chance to go to an event as Michelle Obama's guest, let me tell you -- it's not an experience you want to pass up.

So if you haven't already responded to her invitation from yesterday, I really think you should.

Two supporters -- and their guests -- will be flown out to the Democratic convention in Charlotte next month.

You can be automatically entered just by giving $X or whatever you can afford to help build this campaign.

You'll even be able sit in the best seat in the house while I accept the nomination -- that is, right there with Michelle.

Don't miss this one -- give $X or whatever you can today:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



On September 6th, exactly two months before Election Day, I'll accept the Democratic nomination for president.

I want you there with me.

Accepting the nomination in front of the people who've fought so hard -- some of you for many years -- is humbling.

From the beginning, this campaign has belonged to you. The same goes for this convention.

If you make a donation of $X or whatever you can today, you and a guest will be automatically entered to meet me in Charlotte and watch my speech from the very best seat in the house -- with my wife, Michelle:

[url]

Just being at one of these conventions is an experience in itself, and given the energy I'm feeling out there on the road right now, I know this one is going to be memorable.

Thanks for being a part of this campaign.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here , or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Let's meet in Charlotte

From: info@barackobama.com

Sent: Aug. 17, 2012, 4:35 a.m.




Four years ago, we gathered with thousands of people at a football stadium in Denver.

Our job was to show that when ordinary Americans pull together, they can take on the big-monied special interests and win.

We proved that it's possible. And in a few weeks, we'll be coming together

with each of us chipping in what we can to build it.

Donate $X or whatever you can today, and you'll be automatically entered for a chance to join me and Michelle as our special guest at the Democratic convention.

We'll have an opportunity to chat before I take the stage, and then you'll be able to watch from the best seat in the house with my wife. The campaign will fly you and a guest to Charlotte, put you up in a hotel for three nights, and give you VIP passes for all three days of the convention.

It's going to be fun.

Over the final months of this campaign, folks in battleground states will probably see more negative TV ads from Republican super PACs and our opponents themselves than anyone has ever seen before in modern politics.

But when I take the stage in Charlotte, I'll look out into that crowd, find my wife Michelle, look at all the folks sitting around her, and take comfort in knowing we're going to overcome all the noise from the other side because of people like you.

So how about it? Pitch in $X or whatever you can, and you'll be automatically entered for a chance to be sitting right there with Michelle:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Let's meet in Charlotte

From: info@barackobama.com

Sent: Aug. 17, 2012, 4:35 a.m.




Four years ago, we gathered with thousands of people at a football stadium in Denver.

Our job was to show that when ordinary Americans pull together, they can take on the big-monied special interests and win.

We proved that it's possible. And in a few weeks, we'll be coming together

with each of us chipping in what we can to build it.

Donate $X or whatever you can today, and you'll be automatically entered for a chance to join me and Michelle as our special guest at the Democratic convention.

We'll have an opportunity to chat before I take the stage, and then you'll be able to watch from the best seat in the house with my wife. The campaign will fly you and a guest to Charlotte, put you up in a hotel for three nights, and give you VIP passes for all three days of the convention.

It's going to be fun.

Over the final months of this campaign, folks in battleground states will probably see more negative TV ads from Republican super PACs and our opponents themselves than anyone has ever seen before in modern politics.

But when I take the stage in Charlotte, I'll look out into that crowd, find my wife Michelle, look at all the folks sitting around her, and take comfort in knowing we're going to overcome all the noise from the other side because of people like you.

So how about it? Pitch in $X or whatever you can, and you'll be automatically entered for a chance to be sitting right there with Michelle:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Four years ago, we gathered with thousands of people at a football stadium in Denver.

Our job was to show that when ordinary Americans pull together, they can take on the big-monied special interests and win.

We proved that it's possible. And in a few weeks, we'll be coming together

with each of us chipping in what we can to build it.

Donate $X or whatever you can today, and you'll be automatically entered for a chance to join me and Michelle as our special guest at the Democratic convention.

We'll have an opportunity to chat before I take the stage, and then you'll be able to watch from the best seat in the house with my wife. The campaign will fly you and a guest to Charlotte, put you up in a hotel for three nights, and give you VIP passes for all three days of the convention.

It's going to be fun.

Over the final months of this campaign, folks in battleground states will probably see more negative TV ads from Republican super PACs and our opponents themselves than anyone has ever seen before in modern politics.

But when I take the stage in Charlotte, I'll look out into that crowd, find my wife Michelle, look at all the folks sitting around her, and take comfort in knowing we're going to overcome all the noise from the other side because of people like you.

So how about it? Pitch in $X or whatever you can, and you'll be automatically entered for a chance to be sitting right there with Michelle:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



If you've never had the chance to go to an event as Michelle Obama's guest, let me tell you -- it's not an experience you want to pass up.

So if you haven't already responded to her invitation from yesterday, I really think you should.

Two supporters -- and their guests -- will be flown out to the Democratic convention in Charlotte next month.

You can be automatically entered just by giving $X or whatever you can afford to help build this campaign.

You'll even be able sit in the best seat in the house while I accept the nomination -- that is, right there with Michelle.

Don't miss this one -- give $X or whatever you can today:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



On September 6th, exactly two months before Election Day, I'll accept the Democratic nomination for president.

I want you there with me.

Accepting the nomination in front of the people who've fought so hard -- some of you for many years -- is humbling.

From the beginning, this campaign has belonged to you. The same goes for this convention.

If you make a donation of $X or whatever you can today, you and a guest will be automatically entered to meet me in Charlotte and watch my speech from the very best seat in the house -- with my wife, Michelle:

[url]

Just being at one of these conventions is an experience in itself, and given the energy I'm feeling out there on the road right now, I know this one is going to be memorable.

Thanks for being a part of this campaign.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here , or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible