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Reverse-Engineering the 2012 Campaign

Let’s win this

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2 email variations

8

recipients

Romney-Ryan defying the odds and holding strong against the billion-dollar Obama juggernaut, but we need your help to win.

Today, we launch ExpandTheMap.com -- an opportunity to take our message into new states and tell voters about our plan to create 12 million new jobs.

Can you help us raise a million dollars a day for this program and finish strong?

Contribute now to help Romney-Ryan and the Republican team keep up the fight.

Thank you,

Mitt Romney #expandthemap Victory_Disclaimer

3

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

We're defying the odds and holding strong against the billion-dollar Obama juggernaut, but we need your help to win. Today, we launch ExpandTheMap.com -- an opportunity to take our message into new states and tell voters about our plan to create 12 million new jobs. Can you help us raise a million dollars a day for this program and finish strong?

[url] Contribute now to help Romney-Ryan and the Republican team keep up the fight. Thank you, Mitt Romney #expandthemap

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Subject: [name], Let’s win this

From: info@mittromney.com

Sent: Oct. 27, 2012, 9:40 a.m.


Romney-Ryan defying the odds and holding strong against the billion-dollar Obama juggernaut, but we need your help to win.

Today, we launch ExpandTheMap.com -- an opportunity to take our message into new states and tell voters about our plan to create 12 million new jobs.

Can you help us raise a million dollars a day for this program and finish strong?

Contribute now to help Romney-Ryan and the Republican team keep up the fight.

Thank you,

Mitt Romney #expandthemap Victory_Disclaimer

 

Compare variations

Subject: [name], Let’s win this

From: info@mittromney.com

Sent: Oct. 27, 2012, 9:40 a.m.


Romney-Ryan defying the odds and holding strong against the billion-dollar Obama juggernaut, but we need your help to win.

Today, we launch ExpandTheMap.com -- an opportunity to take our message into new states and tell voters about our plan to create 12 million new jobs.

Can you help us raise a million dollars a day for this program and finish strong?

Contribute now to help Romney-Ryan and the Republican team keep up the fight.

Thank you,

Mitt Romney #expandthemap Victory_Disclaimer

Romney-Ryan defying the odds and holding strong against the billion-dollar Obama juggernaut, but we need your help to win.

Today, we launch ExpandTheMap.com -- an opportunity to take our message into new states and tell voters about our plan to create 12 million new jobs.

Can you help us raise a million dollars a day for this program and finish strong?

Contribute now to help Romney-Ryan and the Republican team keep up the fight.

Thank you,

Mitt Romney #expandthemap Victory_Disclaimer

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

We're defying the odds and holding strong against the billion-dollar Obama juggernaut, but we need your help to win. Today, we launch ExpandTheMap.com -- an opportunity to take our message into new states and tell voters about our plan to create 12 million new jobs. Can you help us raise a million dollars a day for this program and finish strong?

[url] Contribute now to help Romney-Ryan and the Republican team keep up the fight. Thank you, Mitt Romney #expandthemap

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