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Reverse-Engineering the 2012 Campaign

This will be blunt:

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The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

149

recipients



This isn't hyperbole or exaggeration:

If we don't win this election, it will be because we didn't close the spending gap when we could.

Because right now we're seeing that voters have a choice between two very different men.

And the only way someone like Mitt Romney -- who's asking Americans to put him in charge of their taxes while refusing to come clean about his own, who wants to repeal Obamacare, end Medicare as we know it and give more tax breaks to billionaires who don't need them -- defeats someone like Barack Obama, is if the other side spends us into oblivion.

Tomorrow is the most urgent fundraising deadline of this campaign so far. Will you make a donation of $X or more today to make sure we can keep this close over the last 100 days?

[url]

It's already starting on TVs and radios in swing states, and it's not going to stop.

In the last two weeks of this month, Romney and his allies had an almost 2:1 spending advantage in Florida, Iowa, New Hampshire, North Carolina, and Virginia -- and that could be the election right there.

We've got more than 2.4 million grassroots donors building this the right way.

But we're running out of time to close the money gap when it really matters.

Please donate $X today, and help make sure our message can get through to as many voters as Mitt Romney's does:

[url]

Barack and I honestly wish we could thank everyone who contributes to this campaign personally. You're our second family, you know.

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

5

recipients

Obama for America

The only way we win this election is by each of us stepping up to do our part.

I'm going to be blunt: Before tomorrow's FEC deadline, the campaign needs your support more than ever. We've been outraised by Mitt Romney and the Republicans -- by tens of millions of dollars -- for two straight months.

But while their money comes mostly from very wealthy donors, corporations, and special interests, our campaign is powered by you. That's a point of pride.

More than 2.4 million grassroots supporters like you already own a piece of this campaign. Barack and I are so grateful for the support you've shown this movement in the past.

Today, I'm hoping today you'll dig deep and give again -- chip in $X or more before tomorrow's fundraising deadline:

[url]

Joe

Contributions or gifts to Obama for America are not tax deductible

2

recipients



The only way we win this election is by each of us stepping up to do our part.

I'm going to be blunt: Before tomorrow's FEC deadline, the campaign needs your support more than ever. We've been outraised by Mitt Romney and the Republicans by tens of millions of dollars for two straight months.

But while their money comes mostly from very wealthy donors, corporations, and special interests, our campaign is powered by you. That's a point of pride.

So what are you waiting for? Join more than 2.4 million grassroots supporters who already own a piece of this campaign.

Please donate before tomorrow's fundraising deadline:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Listen

From: info@barackobama.com

Sent: July 30, 2012, 9:06 a.m.




This isn't hyperbole or exaggeration:

If we don't win this election, it will be because we didn't close the spending gap when we could.

Because right now we're seeing that voters have a choice between two very different men.

And the only way someone like Mitt Romney -- who's asking Americans to put him in charge of their taxes while refusing to come clean about his own, who wants to repeal Obamacare, end Medicare as we know it and give more tax breaks to billionaires who don't need them -- defeats someone like Barack Obama, is if the other side spends us into oblivion.

Tomorrow is the most urgent fundraising deadline of this campaign so far. Will you make a donation of $X or more today to make sure we can keep this close over the last 100 days?

[url]

It's already starting on TVs and radios in swing states, and it's not going to stop.

In the last two weeks of this month, Romney and his allies had an almost 2:1 spending advantage in Florida, Iowa, New Hampshire, North Carolina, and Virginia -- and that could be the election right there.

We've got more than 2.4 million grassroots donors building this the right way.

But we're running out of time to close the money gap when it really matters.

Please donate $X today, and help make sure our message can get through to as many voters as Mitt Romney's does:

[url]

Barack and I honestly wish we could thank everyone who contributes to this campaign personally. You're our second family, you know.

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Listen

From: info@barackobama.com

Sent: July 30, 2012, 9:06 a.m.




This isn't hyperbole or exaggeration:

If we don't win this election, it will be because we didn't close the spending gap when we could.

Because right now we're seeing that voters have a choice between two very different men.

And the only way someone like Mitt Romney -- who's asking Americans to put him in charge of their taxes while refusing to come clean about his own, who wants to repeal Obamacare, end Medicare as we know it and give more tax breaks to billionaires who don't need them -- defeats someone like Barack Obama, is if the other side spends us into oblivion.

Tomorrow is the most urgent fundraising deadline of this campaign so far. Will you make a donation of $X or more today to make sure we can keep this close over the last 100 days?

[url]

It's already starting on TVs and radios in swing states, and it's not going to stop.

In the last two weeks of this month, Romney and his allies had an almost 2:1 spending advantage in Florida, Iowa, New Hampshire, North Carolina, and Virginia -- and that could be the election right there.

We've got more than 2.4 million grassroots donors building this the right way.

But we're running out of time to close the money gap when it really matters.

Please donate $X today, and help make sure our message can get through to as many voters as Mitt Romney's does:

[url]

Barack and I honestly wish we could thank everyone who contributes to this campaign personally. You're our second family, you know.

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This isn't hyperbole or exaggeration:

If we don't win this election, it will be because we didn't close the spending gap when we could.

Because right now we're seeing that voters have a choice between two very different men.

And the only way someone like Mitt Romney -- who's asking Americans to put him in charge of their taxes while refusing to come clean about his own, who wants to repeal Obamacare, end Medicare as we know it and give more tax breaks to billionaires who don't need them -- defeats someone like Barack Obama, is if the other side spends us into oblivion.

Tomorrow is the most urgent fundraising deadline of this campaign so far. Will you make a donation of $X or more today to make sure we can keep this close over the last 100 days?

[url]

It's already starting on TVs and radios in swing states, and it's not going to stop.

In the last two weeks of this month, Romney and his allies had an almost 2:1 spending advantage in Florida, Iowa, New Hampshire, North Carolina, and Virginia -- and that could be the election right there.

We've got more than 2.4 million grassroots donors building this the right way.

But we're running out of time to close the money gap when it really matters.

Please donate $X today, and help make sure our message can get through to as many voters as Mitt Romney's does:

[url]

Barack and I honestly wish we could thank everyone who contributes to this campaign personally. You're our second family, you know.

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama for America

The only way we win this election is by each of us stepping up to do our part.

I'm going to be blunt: Before tomorrow's FEC deadline, the campaign needs your support more than ever. We've been outraised by Mitt Romney and the Republicans -- by tens of millions of dollars -- for two straight months.

But while their money comes mostly from very wealthy donors, corporations, and special interests, our campaign is powered by you. That's a point of pride.

More than 2.4 million grassroots supporters like you already own a piece of this campaign. Barack and I are so grateful for the support you've shown this movement in the past.

Today, I'm hoping today you'll dig deep and give again -- chip in $X or more before tomorrow's fundraising deadline:

[url]

Joe

Contributions or gifts to Obama for America are not tax deductible



The only way we win this election is by each of us stepping up to do our part.

I'm going to be blunt: Before tomorrow's FEC deadline, the campaign needs your support more than ever. We've been outraised by Mitt Romney and the Republicans by tens of millions of dollars for two straight months.

But while their money comes mostly from very wealthy donors, corporations, and special interests, our campaign is powered by you. That's a point of pride.

So what are you waiting for? Join more than 2.4 million grassroots supporters who already own a piece of this campaign.

Please donate before tomorrow's fundraising deadline:

[url]

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »