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Reverse-Engineering the 2012 Campaign

Little by little

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This is one of the last times I'll send you an email about a critical fundraising deadline in this election.

So here it is: We need your help if we're going to defeat Mitt Romney and take back Congress from the Tea Party stranglehold.

Why? Because in six weeks, this thing is going to be over. Win or lose, good or bad, it'll be the end of this election. And your donation is going to make the biggest impact right now.

So I need you to help out, Dan. Can you donate $X or more today?

Millions of Americans are counting on us there's more on the line than ever before.

If we don't do all we can between now and Election Day, there are simply no words to describe the regret we could feel. Mitt Romney and a cohort of extreme Republicans could be at the helm of every policy decision that affects you, me, and all Americans for generations to come.

Can I count you in to help build this movement by chipping in $X or more?

[url]

I'm proud to be standing with you,

Donna Brazile

P.S. Election Day is just 39 days away, and we're up against our biggest fundraising deadline yet. Chip in $X or more to make sure we win this thing.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

4

recipients



Little by little, Mitt Romney's showing us more of his true self -- and I'll be honest, the thought of a president who flat out said it's not his job to worry about 47 percent of Americans is absolutely terrifying.

We can't have a president who is willing to write off any portion of Americans. That's clear to me. That's clear to you.

Still -- this is a close election, Romney is well funded, and the debates are just around the corner. We can expect the polls to tighten. We can expect an onslaught of negative ads. That's why we need to step up now, before it's too late to fight back.

Right now, we're facing the biggest fundraising deadline we've seen in this election. Donate $X or more today to make sure Democrats have the resources they need to defeat Mitt Romney and Republicans like him.

I spend my days traveling across the country talking to voters of all stripes, and the one thing I always make sure to tell them is that President Obama and Democrats are fighting for them.

They want to make sure that every American, whether they are Republican or Democrat, has access to health care, a quality education, and equal pay. Simply put, they're fighting so everyone has a fair shot.

If that's the kind of President and Congress you want in office after November 6th, then help build this movement by donating $X or more today to help Democrats in the final month of this campaign:

[url]

Thanks,

Donna

P.S. -- Election Day is just 39 days away, and we're up against our biggest fundraising deadline yet. Chip in $X or more to make sure we win this thing.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Subject: Tea Party stranglehold

From: democraticparty@democrats.org

Sent: Sept. 28, 2012, 8:17 a.m.




This is one of the last times I'll send you an email about a critical fundraising deadline in this election.

So here it is: We need your help if we're going to defeat Mitt Romney and take back Congress from the Tea Party stranglehold.

Why? Because in six weeks, this thing is going to be over. Win or lose, good or bad, it'll be the end of this election. And your donation is going to make the biggest impact right now.

So I need you to help out, Dan. Can you donate $X or more today?

Millions of Americans are counting on us there's more on the line than ever before.

If we don't do all we can between now and Election Day, there are simply no words to describe the regret we could feel. Mitt Romney and a cohort of extreme Republicans could be at the helm of every policy decision that affects you, me, and all Americans for generations to come.

Can I count you in to help build this movement by chipping in $X or more?

[url]

I'm proud to be standing with you,

Donna Brazile

P.S. Election Day is just 39 days away, and we're up against our biggest fundraising deadline yet. Chip in $X or more to make sure we win this thing.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

 

Compare variations

Subject: Tea Party stranglehold

From: democraticparty@democrats.org

Sent: Sept. 28, 2012, 8:17 a.m.




This is one of the last times I'll send you an email about a critical fundraising deadline in this election.

So here it is: We need your help if we're going to defeat Mitt Romney and take back Congress from the Tea Party stranglehold.

Why? Because in six weeks, this thing is going to be over. Win or lose, good or bad, it'll be the end of this election. And your donation is going to make the biggest impact right now.

So I need you to help out, Dan. Can you donate $X or more today?

Millions of Americans are counting on us there's more on the line than ever before.

If we don't do all we can between now and Election Day, there are simply no words to describe the regret we could feel. Mitt Romney and a cohort of extreme Republicans could be at the helm of every policy decision that affects you, me, and all Americans for generations to come.

Can I count you in to help build this movement by chipping in $X or more?

[url]

I'm proud to be standing with you,

Donna Brazile

P.S. Election Day is just 39 days away, and we're up against our biggest fundraising deadline yet. Chip in $X or more to make sure we win this thing.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.



This is one of the last times I'll send you an email about a critical fundraising deadline in this election.

So here it is: We need your help if we're going to defeat Mitt Romney and take back Congress from the Tea Party stranglehold.

Why? Because in six weeks, this thing is going to be over. Win or lose, good or bad, it'll be the end of this election. And your donation is going to make the biggest impact right now.

So I need you to help out, Dan. Can you donate $X or more today?

Millions of Americans are counting on us there's more on the line than ever before.

If we don't do all we can between now and Election Day, there are simply no words to describe the regret we could feel. Mitt Romney and a cohort of extreme Republicans could be at the helm of every policy decision that affects you, me, and all Americans for generations to come.

Can I count you in to help build this movement by chipping in $X or more?

[url]

I'm proud to be standing with you,

Donna Brazile

P.S. Election Day is just 39 days away, and we're up against our biggest fundraising deadline yet. Chip in $X or more to make sure we win this thing.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.



Little by little, Mitt Romney's showing us more of his true self -- and I'll be honest, the thought of a president who flat out said it's not his job to worry about 47 percent of Americans is absolutely terrifying.

We can't have a president who is willing to write off any portion of Americans. That's clear to me. That's clear to you.

Still -- this is a close election, Romney is well funded, and the debates are just around the corner. We can expect the polls to tighten. We can expect an onslaught of negative ads. That's why we need to step up now, before it's too late to fight back.

Right now, we're facing the biggest fundraising deadline we've seen in this election. Donate $X or more today to make sure Democrats have the resources they need to defeat Mitt Romney and Republicans like him.

I spend my days traveling across the country talking to voters of all stripes, and the one thing I always make sure to tell them is that President Obama and Democrats are fighting for them.

They want to make sure that every American, whether they are Republican or Democrat, has access to health care, a quality education, and equal pay. Simply put, they're fighting so everyone has a fair shot.

If that's the kind of President and Congress you want in office after November 6th, then help build this movement by donating $X or more today to help Democrats in the final month of this campaign:

[url]

Thanks,

Donna

P.S. -- Election Day is just 39 days away, and we're up against our biggest fundraising deadline yet. Chip in $X or more to make sure we win this thing.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.