ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

[name], thank you.

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

10 email variations

9

recipients



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, no matter how small -- especially today.

I know you're with me. Now I need you to take the next step. Please make a donation of $X or more:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

9

recipients

Obama - Biden Midnight deadline

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

6

recipients



Tomorrow morning, we'll know if we have the resources to finish this the right way.

one of our last.

Every donation counts, Bart.

I need to know you're with me. Please make a donation of $X or more:

[url]

As always, thank you.

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

5

recipients



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, You stepped up in 2008 -- thank you. We couldn't have done any of this without you.

I need to know you're still with me. Please make a donation of $X or more:

[url]

As always, thank you.

Barack

Contributions or gifts to Obama for America are not tax deductible

5

recipients



Tomorrow morning, we'll know if we have the resources to finish this the right way.

one of our last.

Every donation counts, no matter how small -- especially today.

I know you're with me. Now I need you to take the next step. Please make a donation of $X or more:

[url]

As always, thank you.

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



Tomorrow morning, we'll know if we have the resources to finish this the right way.

one of our last.

Every donation counts -- thank you for chipping in recently.

If you can, please consider making another donation of $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] As always, thank you.

Barack

3

recipients



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, need to know you're with me. Please make a donation of $X or more:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts -- thank you for chipping in recently.

If you can, please consider making another donation of $X before midnight:

[url]

As always, thank you.

Barack

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, .

I need to know you're with me. Please make a donation of $X.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

As always, thank you.

Barack

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, no matter how small -- especially today.

I know you're with me. Now I need you to take the next step. Please make a donation of $X or more:

[url]

As always, thank you.

Barack Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: [name], thank you.

From: info@barackobama.com

Sent: Sept. 30, 2012, 11:13 a.m.




Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, no matter how small -- especially today.

I know you're with me. Now I need you to take the next step. Please make a donation of $X or more:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: [name], thank you.

From: info@barackobama.com

Sent: Sept. 30, 2012, 11:13 a.m.




Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, no matter how small -- especially today.

I know you're with me. Now I need you to take the next step. Please make a donation of $X or more:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, no matter how small -- especially today.

I know you're with me. Now I need you to take the next step. Please make a donation of $X or more:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden Midnight deadline

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Tomorrow morning, we'll know if we have the resources to finish this the right way.

one of our last.

Every donation counts, Bart.

I need to know you're with me. Please make a donation of $X or more:

[url]

As always, thank you.

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, You stepped up in 2008 -- thank you. We couldn't have done any of this without you.

I need to know you're still with me. Please make a donation of $X or more:

[url]

As always, thank you.

Barack

Contributions or gifts to Obama for America are not tax deductible



Tomorrow morning, we'll know if we have the resources to finish this the right way.

one of our last.

Every donation counts, no matter how small -- especially today.

I know you're with me. Now I need you to take the next step. Please make a donation of $X or more:

[url]

As always, thank you.

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tomorrow morning, we'll know if we have the resources to finish this the right way.

one of our last.

Every donation counts -- thank you for chipping in recently.

If you can, please consider making another donation of $X before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] As always, thank you.

Barack



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, need to know you're with me. Please make a donation of $X or more:

[url]

As always, thank you.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts -- thank you for chipping in recently.

If you can, please consider making another donation of $X before midnight:

[url]

As always, thank you.

Barack

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, .

I need to know you're with me. Please make a donation of $X.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

As always, thank you.

Barack

Contributions or gifts to Obama for America are not tax deductible



Tomorrow morning, we'll know if we have the resources to finish this the right way.

Midnight tonight marks a major fundraising deadline for this campaign -- one of our last.

Every donation counts, no matter how small -- especially today.

I know you're with me. Now I need you to take the next step. Please make a donation of $X or more:

[url]

As always, thank you.

Barack Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible