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Reverse-Engineering the 2012 Campaign

Make a difference in New Hampshire this Saturday

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5 email variations

3

recipients



We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Columbia heading to Virginia this Saturday, and they'd love for you to join them. What do you say -- can you make it?

Yes, I'll be there.

No, but I'll make a donation to help build the campaign.

Here are the details:

What: Knock on doors in Virginia

Meet at: 5560 Sterrett Place Columbia, MD 21044

When: Saturday, October 20th 8:00 am

Or check out all the events near you.

Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing.

In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months.

Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008.

We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Virginia. RSVP to join the group from Columbia on Saturday:

[url]

23 days left -- let's do this,

Jeremy

Jeremy Bird National Field Director Obama for America

2

recipients

Obama - Biden

We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Cherry Hill heading to Pennsylvania this Sunday, and they'd love for you to join them. What do you say -- can you make it?

Yes, I'll be there.

No, but I'll make a donation to help build the campaign.

Here are the details:

What: Knock on doors in Pennsylvania

Meet at: 2240 Route 70 West Cherry Hill, NJ 08002

When: Sunday, October 21st 11:30 am

RSVP now

Or check out all the events near you.

Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing.

In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months.

Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008.

We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Pennsylvania. RSVP to join the group from Cherry Hill on Sunday:

[url]

23 days left -- let's do this,

Jeremy

Jeremy Bird National Field Director Obama for America

Paid for by Obama for America

2

recipients



We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Brooklyn heading to Pennsylvania this Saturday, and they'd love for you to join them. What do you say -- can you make it? Yes, I'll be there:

[url]

No, but I'll help by signing up for Dashboard, the campaign's online field office:

[url] Here are the details: What: Knock on doors in Pennsylvania Meet at: 1 Hanson Place Brooklyn, NY 11217

When: Saturday, October 20th 8:30 am RSVP here:

[url] Or check out all the events near you: [url] Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing. In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months. Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008. We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Pennsylvania. RSVP to join the group from Brooklyn on Saturday: [url] 23 days left -- let's do this, Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

2

recipients

--

We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from New York heading to Pennsylvania this Sunday, and they'd love for you to join them. What do you say -- can you make it?

Yes, I'll be there.

No, I can't make it, but I'll help by signing up for Dashboard, the campaign's online field office.

Here are the details:

What: Knock on doors in Pennsylvania

Meet at: 520 8th Avenue New York, NY 10018

When: Sunday, October 21st 8:30 am

Or check out all the events near you.

Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing.

In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months.

Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008.

We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Pennsylvania. RSVP to join the group from New York on Sunday:

[url]

23 days left -- let's do this,

Jeremy

Jeremy Bird National Field Director Obama for America

2

recipients



We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Cambridge heading to New Hampshire this Saturday, and they'd love for you to join them. What do you say -- can you make it? Yes, I'll be there:

[url]

No, but I'll help by signing up for Dashboard, the campaign's online field office:

[url] Here are the details: What: Knock on doors in New Hampshire Meet at: 49 White Street Cambridge, MA 02140

When: Saturday, October 20th 8:30 am RSVP here:

[url] Or check out all the events near you: [url] Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing. In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months. Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008. We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in New Hampshire. RSVP to join the group from Cambridge on Saturday: [url] 23 days left -- let's do this, Jeremy

Jeremy Bird National Field Director Obama for America

- Paid for by Obama for America

Subject: Make a difference in Virginia this Saturday

From: info@barackobama.com

Sent: Oct. 14, 2012, 10:39 p.m.




We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Columbia heading to Virginia this Saturday, and they'd love for you to join them. What do you say -- can you make it?

Yes, I'll be there.

No, but I'll make a donation to help build the campaign.

Here are the details:

What: Knock on doors in Virginia

Meet at: 5560 Sterrett Place Columbia, MD 21044

When: Saturday, October 20th 8:00 am

Or check out all the events near you.

Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing.

In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months.

Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008.

We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Virginia. RSVP to join the group from Columbia on Saturday:

[url]

23 days left -- let's do this,

Jeremy

Jeremy Bird National Field Director Obama for America

 

Compare variations

Subject: Make a difference in Virginia this Saturday

From: info@barackobama.com

Sent: Oct. 14, 2012, 10:39 p.m.




We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Columbia heading to Virginia this Saturday, and they'd love for you to join them. What do you say -- can you make it?

Yes, I'll be there.

No, but I'll make a donation to help build the campaign.

Here are the details:

What: Knock on doors in Virginia

Meet at: 5560 Sterrett Place Columbia, MD 21044

When: Saturday, October 20th 8:00 am

Or check out all the events near you.

Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing.

In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months.

Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008.

We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Virginia. RSVP to join the group from Columbia on Saturday:

[url]

23 days left -- let's do this,

Jeremy

Jeremy Bird National Field Director Obama for America



We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Columbia heading to Virginia this Saturday, and they'd love for you to join them. What do you say -- can you make it?

Yes, I'll be there.

No, but I'll make a donation to help build the campaign.

Here are the details:

What: Knock on doors in Virginia

Meet at: 5560 Sterrett Place Columbia, MD 21044

When: Saturday, October 20th 8:00 am

Or check out all the events near you.

Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing.

In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months.

Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008.

We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Virginia. RSVP to join the group from Columbia on Saturday:

[url]

23 days left -- let's do this,

Jeremy

Jeremy Bird National Field Director Obama for America

Obama - Biden

We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Cherry Hill heading to Pennsylvania this Sunday, and they'd love for you to join them. What do you say -- can you make it?

Yes, I'll be there.

No, but I'll make a donation to help build the campaign.

Here are the details:

What: Knock on doors in Pennsylvania

Meet at: 2240 Route 70 West Cherry Hill, NJ 08002

When: Sunday, October 21st 11:30 am

RSVP now

Or check out all the events near you.

Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing.

In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months.

Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008.

We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Pennsylvania. RSVP to join the group from Cherry Hill on Sunday:

[url]

23 days left -- let's do this,

Jeremy

Jeremy Bird National Field Director Obama for America

Paid for by Obama for America



We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Brooklyn heading to Pennsylvania this Saturday, and they'd love for you to join them. What do you say -- can you make it? Yes, I'll be there:

[url]

No, but I'll help by signing up for Dashboard, the campaign's online field office:

[url] Here are the details: What: Knock on doors in Pennsylvania Meet at: 1 Hanson Place Brooklyn, NY 11217

When: Saturday, October 20th 8:30 am RSVP here:

[url] Or check out all the events near you: [url] Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing. In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months. Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008. We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Pennsylvania. RSVP to join the group from Brooklyn on Saturday: [url] 23 days left -- let's do this, Jeremy

Jeremy Bird National Field Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

--

We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from New York heading to Pennsylvania this Sunday, and they'd love for you to join them. What do you say -- can you make it?

Yes, I'll be there.

No, I can't make it, but I'll help by signing up for Dashboard, the campaign's online field office.

Here are the details:

What: Knock on doors in Pennsylvania

Meet at: 520 8th Avenue New York, NY 10018

When: Sunday, October 21st 8:30 am

Or check out all the events near you.

Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing.

In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months.

Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008.

We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in Pennsylvania. RSVP to join the group from New York on Sunday:

[url]

23 days left -- let's do this,

Jeremy

Jeremy Bird National Field Director Obama for America



We've always known that this election would come down to the wire. That's why we've made investments where it matters: on the ground.

Now this race is tightening -- and we need to redouble our efforts.

There's a group of volunteers from Cambridge heading to New Hampshire this Saturday, and they'd love for you to join them. What do you say -- can you make it? Yes, I'll be there:

[url]

No, but I'll help by signing up for Dashboard, the campaign's online field office:

[url] Here are the details: What: Knock on doors in New Hampshire Meet at: 49 White Street Cambridge, MA 02140

When: Saturday, October 20th 8:30 am RSVP here:

[url] Or check out all the events near you: [url] Paying attention to the numbers is a big part of running a grassroots operation like ours. And I like what I'm seeing. In battleground states across the country, we're seeing a surge of Democrats registering for the first time and showing up to vote early in record numbers. Here's how we built this -- as of today, more than 4 million people have stepped up and chipped in to support this campaign. That's roughly 1 in 75 Americans -- a record for American politics that surpasses what we reached in 2008.

It's thanks to you -- and the offices you've allowed us to open, the organizers you've let us hire, and all the volunteers who've stepped up -- that Democrats have out-registered Republicans in every battleground state for the past three months. Meanwhile, in Iowa, Ohio, and Nevada, our side is way out ahead in ballots cast, beating our 2008 numbers at this time. In Florida, over 540,000 more people have requested an early ballot compared to 2008. We couldn't make it happen -- and we can't keep it up -- without folks like you helping out in New Hampshire. RSVP to join the group from Cambridge on Saturday: [url] 23 days left -- let's do this, Jeremy

Jeremy Bird National Field Director Obama for America

- Paid for by Obama for America