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Reverse-Engineering the 2012 Campaign

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BREAKING: Boehner's Super PAC allies throw in $X.5 million to save their Republican majority



Speaker Boehner has hit the panic button. This morning, we learned that Boehner's Super PAC buddies are going to dump /"an avalanche of cash into congressional races in an attempt to protect the House GOP majority."/

President Obama needs a Democratic majority in the House -- and we can make it happen. A new poll shows us leading the race for Congress by 1 point.

But first, we have to close this spending gap before tomorrow's ad buy deadline.

Will you donate $X or more before tomorrow's ad buy deadline to win a Democratic House for President Obama?

Let's do this,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

6

recipients

NEW POLL: Democrats lead 47-46 in the race for Congress

the race for the House couldn't be much tighter. On Election Night, it could come down to one or two seats.

But the choice we face in the next 24 hours could decide it all.

This morning, POLITICO reported that Boehner's Super PAC allies are "dumping an avalanche of cash into congressional races in an attempt to protect the House GOP majority." If we're going to fight back in enough races to win the House, we have to raise $X in the next 24 hours to close the spending gap.

Will you chip in $X or whatever you can to win a Democratic majority for President Obama?

In total, these Republican Super PACs plan to spend nearly $X.5 million hitting Democrats in the closest races in the country. When the polls close on November 6th, I don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back:

[url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

3

recipients

NEW POLL: Democrats lead 47-46 in the race for Congress the race for the House couldn't be much tighter. On Election Night, it could come down to one or two seats. But the choice we face in the next 24 hours could decide it all.

Boehner, Cantor and the Republicans have just launched a massive 27-district ad blitz hitting Democrats in the closest races in the country. Now, we're up against potentially the most important ad buy deadline of this election.

If we're going to compete in enough races to win the House, we have to raise $X in the next 24 hours to close the spending gap.

Will you chip in $X or whatever you can to win a Democratic majority for President Obama? [url]

This is it, folks. If we win the House from the Tea Party Republicans, it will be because of what you did at moments like this.

Please do what you can:

[url] [url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org [url] | Not authorized by any candidate or candidate's committee. This message was sent to: [email] [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here [url] if you'd like to unsubscribe from these messages. Change or update your email address by clicking here [url] . Thanks for your support of Democrats!

Subject: massive...

From: dccc@dccc.org

Sent: Oct. 9, 2012, 2:15 p.m.




BREAKING: Boehner's Super PAC allies throw in $X.5 million to save their Republican majority



Speaker Boehner has hit the panic button. This morning, we learned that Boehner's Super PAC buddies are going to dump /"an avalanche of cash into congressional races in an attempt to protect the House GOP majority."/

President Obama needs a Democratic majority in the House -- and we can make it happen. A new poll shows us leading the race for Congress by 1 point.

But first, we have to close this spending gap before tomorrow's ad buy deadline.

Will you donate $X or more before tomorrow's ad buy deadline to win a Democratic House for President Obama?

Let's do this,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: massive...

From: dccc@dccc.org

Sent: Oct. 9, 2012, 2:15 p.m.




BREAKING: Boehner's Super PAC allies throw in $X.5 million to save their Republican majority



Speaker Boehner has hit the panic button. This morning, we learned that Boehner's Super PAC buddies are going to dump /"an avalanche of cash into congressional races in an attempt to protect the House GOP majority."/

President Obama needs a Democratic majority in the House -- and we can make it happen. A new poll shows us leading the race for Congress by 1 point.

But first, we have to close this spending gap before tomorrow's ad buy deadline.

Will you donate $X or more before tomorrow's ad buy deadline to win a Democratic House for President Obama?

Let's do this,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



BREAKING: Boehner's Super PAC allies throw in $X.5 million to save their Republican majority



Speaker Boehner has hit the panic button. This morning, we learned that Boehner's Super PAC buddies are going to dump /"an avalanche of cash into congressional races in an attempt to protect the House GOP majority."/

President Obama needs a Democratic majority in the House -- and we can make it happen. A new poll shows us leading the race for Congress by 1 point.

But first, we have to close this spending gap before tomorrow's ad buy deadline.

Will you donate $X or more before tomorrow's ad buy deadline to win a Democratic House for President Obama?

Let's do this,

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

NEW POLL: Democrats lead 47-46 in the race for Congress

the race for the House couldn't be much tighter. On Election Night, it could come down to one or two seats.

But the choice we face in the next 24 hours could decide it all.

This morning, POLITICO reported that Boehner's Super PAC allies are "dumping an avalanche of cash into congressional races in an attempt to protect the House GOP majority." If we're going to fight back in enough races to win the House, we have to raise $X in the next 24 hours to close the spending gap.

Will you chip in $X or whatever you can to win a Democratic majority for President Obama?

In total, these Republican Super PACs plan to spend nearly $X.5 million hitting Democrats in the closest races in the country. When the polls close on November 6th, I don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back:

[url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

NEW POLL: Democrats lead 47-46 in the race for Congress the race for the House couldn't be much tighter. On Election Night, it could come down to one or two seats. But the choice we face in the next 24 hours could decide it all.

Boehner, Cantor and the Republicans have just launched a massive 27-district ad blitz hitting Democrats in the closest races in the country. Now, we're up against potentially the most important ad buy deadline of this election.

If we're going to compete in enough races to win the House, we have to raise $X in the next 24 hours to close the spending gap.

Will you chip in $X or whatever you can to win a Democratic majority for President Obama? [url]

This is it, folks. If we win the House from the Tea Party Republicans, it will be because of what you did at moments like this.

Please do what you can:

[url] [url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org [url] | Not authorized by any candidate or candidate's committee. This message was sent to: [email] [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here [url] if you'd like to unsubscribe from these messages. Change or update your email address by clicking here [url] . Thanks for your support of Democrats!