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Reverse-Engineering the 2012 Campaign

Me again

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2 email variations

5

recipients



My friends who don't work in politics think that my job is as easy as sending an email that says "Give us your money, please."

Hey, if that's all you need to hear... The deadline is tomorrow: Chip in $X or more today:

[url]

But I think you should know why I keep asking. We've been outraised by Mitt Romney and the Republicans for two months running.

Thanks to your support, we're keeping it close.

But running the ground game we need to win costs money. That's the operations side of it: We've got organizers to hire, offices to keep open, and phone bills to pay. Right now, Romney and his allies are clobbering us on the airwaves in nearly every single battleground state -- we've got to make sure our message can get through, too.

Where our budget stands at midnight tomorrow will determine where we can put more staff, how we can plan for get-out-the-vote operations, and how strong this campaign will truly be.

The point is, if you were thinking about waiting until we're closer to Election Day, don't. Your donation right now will do a whole lot more today than it will at any point from now until November 6th. Please pitch in $X or more now, and help keep us in the game:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

4

recipients



Something I hear a lot from people: Does it really matter when I donate to the campaign? Do you really need it right now?

I always answer: "Yes. Absolutely yes. And can you pitch in $X or more right now?"

Here's why: An organizer hired right now can spend the next three months meeting voters, building neighborhood teams, and putting in a mind-boggling number of hours to help re-elect President Obama.

An organizer hired in mid-October just can't match that -- there isn't enough time.

We're running a truly grassroots campaign, one based on building relationships and putting in the extra work, day in and day out. That kind of effort takes time to grow and succeed -- and paying for it takes a lot of money. That support comes from grassroots donations from people like you.

July 31st isn't just a reporting deadline. It marks the last big wave of organization building for this campaign before we head into the fall. We need to hire hundreds of organizers and open dozens of offices right now -- because September and October will be too late.

That's why your support right now, before tomorrow's deadline, is so important. Please pitch in $X or more today:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Me again

From: info@barackobama.com

Sent: July 30, 2012, 3:16 p.m.




My friends who don't work in politics think that my job is as easy as sending an email that says "Give us your money, please."

Hey, if that's all you need to hear... The deadline is tomorrow: Chip in $X or more today:

[url]

But I think you should know why I keep asking. We've been outraised by Mitt Romney and the Republicans for two months running.

Thanks to your support, we're keeping it close.

But running the ground game we need to win costs money. That's the operations side of it: We've got organizers to hire, offices to keep open, and phone bills to pay. Right now, Romney and his allies are clobbering us on the airwaves in nearly every single battleground state -- we've got to make sure our message can get through, too.

Where our budget stands at midnight tomorrow will determine where we can put more staff, how we can plan for get-out-the-vote operations, and how strong this campaign will truly be.

The point is, if you were thinking about waiting until we're closer to Election Day, don't. Your donation right now will do a whole lot more today than it will at any point from now until November 6th. Please pitch in $X or more now, and help keep us in the game:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Me again

From: info@barackobama.com

Sent: July 30, 2012, 3:16 p.m.




My friends who don't work in politics think that my job is as easy as sending an email that says "Give us your money, please."

Hey, if that's all you need to hear... The deadline is tomorrow: Chip in $X or more today:

[url]

But I think you should know why I keep asking. We've been outraised by Mitt Romney and the Republicans for two months running.

Thanks to your support, we're keeping it close.

But running the ground game we need to win costs money. That's the operations side of it: We've got organizers to hire, offices to keep open, and phone bills to pay. Right now, Romney and his allies are clobbering us on the airwaves in nearly every single battleground state -- we've got to make sure our message can get through, too.

Where our budget stands at midnight tomorrow will determine where we can put more staff, how we can plan for get-out-the-vote operations, and how strong this campaign will truly be.

The point is, if you were thinking about waiting until we're closer to Election Day, don't. Your donation right now will do a whole lot more today than it will at any point from now until November 6th. Please pitch in $X or more now, and help keep us in the game:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



My friends who don't work in politics think that my job is as easy as sending an email that says "Give us your money, please."

Hey, if that's all you need to hear... The deadline is tomorrow: Chip in $X or more today:

[url]

But I think you should know why I keep asking. We've been outraised by Mitt Romney and the Republicans for two months running.

Thanks to your support, we're keeping it close.

But running the ground game we need to win costs money. That's the operations side of it: We've got organizers to hire, offices to keep open, and phone bills to pay. Right now, Romney and his allies are clobbering us on the airwaves in nearly every single battleground state -- we've got to make sure our message can get through, too.

Where our budget stands at midnight tomorrow will determine where we can put more staff, how we can plan for get-out-the-vote operations, and how strong this campaign will truly be.

The point is, if you were thinking about waiting until we're closer to Election Day, don't. Your donation right now will do a whole lot more today than it will at any point from now until November 6th. Please pitch in $X or more now, and help keep us in the game:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Something I hear a lot from people: Does it really matter when I donate to the campaign? Do you really need it right now?

I always answer: "Yes. Absolutely yes. And can you pitch in $X or more right now?"

Here's why: An organizer hired right now can spend the next three months meeting voters, building neighborhood teams, and putting in a mind-boggling number of hours to help re-elect President Obama.

An organizer hired in mid-October just can't match that -- there isn't enough time.

We're running a truly grassroots campaign, one based on building relationships and putting in the extra work, day in and day out. That kind of effort takes time to grow and succeed -- and paying for it takes a lot of money. That support comes from grassroots donations from people like you.

July 31st isn't just a reporting deadline. It marks the last big wave of organization building for this campaign before we head into the fall. We need to hire hundreds of organizers and open dozens of offices right now -- because September and October will be too late.

That's why your support right now, before tomorrow's deadline, is so important. Please pitch in $X or more today:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Contributions or gifts to Obama for America are not tax deductible.