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Reverse-Engineering the 2012 Campaign

Thank you, [name]

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3 email variations

73

recipients



Barack would like to thank you personally for all you're doing.

If you chip in $X or whatever you can, you'll automatically be entered to come to Chicago, meet Barack, and be right up front on Election Night:

[url]

I'm looking forward to finishing the campaign back in Chicago, our home, where it all started.

Here's the thing: There's a lot more work to be done if we want to be celebrating on November 6th.

Chip in $X or whatever you can right now, and you'll be automatically entered to be there. You and a guest could be flown out and put up for free -- give it a shot:

[url]

Thank you for all you've done -- and for working even

Michelle

P.S. -- The campaign will take care of airfare and accommodations. All you have to do is enter:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



I've seen our grassroots operation in Ohio, North Carolina, Colorado, and other states where it could all come down to a handful of votes.

It's just so inspiring.

The only thing that can stop us is if we don't have the resources it'll take to keep going strong when it matters the most.

Chip in $X or whatever you can now, and show Barack you're in this all the way -- until the end. When you do, you'll be automatically entered for the chance to meet Barack and be front and center in Chicago on Election Night:

[url]

If we all throw our hearts into this, I know we'll win.

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Barack and I have been through Election Nights before.

We'd like to invite you to be there in Chicago for Barack's very last one.

So, whether you get a little jittery or you're calm and collected like Barack usually is, I promise you that it will be an evening you won't forget.

Any donation you make right now will give this campaign the resources needed to win -- and it will automatically enter you for the chance to meet Barack and be right up front when he speaks to the nation on Election Night:

[url]

Get ready -- this will be over before we know it.

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Thank you, [name]

From: info@barackobama.com

Sent: Oct. 24, 2012, 8:39 a.m.




Barack would like to thank you personally for all you're doing.

If you chip in $X or whatever you can, you'll automatically be entered to come to Chicago, meet Barack, and be right up front on Election Night:

[url]

I'm looking forward to finishing the campaign back in Chicago, our home, where it all started.

Here's the thing: There's a lot more work to be done if we want to be celebrating on November 6th.

Chip in $X or whatever you can right now, and you'll be automatically entered to be there. You and a guest could be flown out and put up for free -- give it a shot:

[url]

Thank you for all you've done -- and for working even

Michelle

P.S. -- The campaign will take care of airfare and accommodations. All you have to do is enter:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Thank you, [name]

From: info@barackobama.com

Sent: Oct. 24, 2012, 8:39 a.m.




Barack would like to thank you personally for all you're doing.

If you chip in $X or whatever you can, you'll automatically be entered to come to Chicago, meet Barack, and be right up front on Election Night:

[url]

I'm looking forward to finishing the campaign back in Chicago, our home, where it all started.

Here's the thing: There's a lot more work to be done if we want to be celebrating on November 6th.

Chip in $X or whatever you can right now, and you'll be automatically entered to be there. You and a guest could be flown out and put up for free -- give it a shot:

[url]

Thank you for all you've done -- and for working even

Michelle

P.S. -- The campaign will take care of airfare and accommodations. All you have to do is enter:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Barack would like to thank you personally for all you're doing.

If you chip in $X or whatever you can, you'll automatically be entered to come to Chicago, meet Barack, and be right up front on Election Night:

[url]

I'm looking forward to finishing the campaign back in Chicago, our home, where it all started.

Here's the thing: There's a lot more work to be done if we want to be celebrating on November 6th.

Chip in $X or whatever you can right now, and you'll be automatically entered to be there. You and a guest could be flown out and put up for free -- give it a shot:

[url]

Thank you for all you've done -- and for working even

Michelle

P.S. -- The campaign will take care of airfare and accommodations. All you have to do is enter:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I've seen our grassroots operation in Ohio, North Carolina, Colorado, and other states where it could all come down to a handful of votes.

It's just so inspiring.

The only thing that can stop us is if we don't have the resources it'll take to keep going strong when it matters the most.

Chip in $X or whatever you can now, and show Barack you're in this all the way -- until the end. When you do, you'll be automatically entered for the chance to meet Barack and be front and center in Chicago on Election Night:

[url]

If we all throw our hearts into this, I know we'll win.

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Barack and I have been through Election Nights before.

We'd like to invite you to be there in Chicago for Barack's very last one.

So, whether you get a little jittery or you're calm and collected like Barack usually is, I promise you that it will be an evening you won't forget.

Any donation you make right now will give this campaign the resources needed to win -- and it will automatically enter you for the chance to meet Barack and be right up front when he speaks to the nation on Election Night:

[url]

Get ready -- this will be over before we know it.

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible