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Reverse-Engineering the 2012 Campaign

Meet Dad or Paul

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2 email variations

11

recipients

Romney-Ryan Friend,

This race is intense but I have to tell you it's a lot of fun hanging out with my dad and Paul Ryan on the campaign trail.

That's why this contest is so cool.

Donate $X today, and you will be automatically entered for a chance for you and a guest to hang out with my dad, or Paul Ryan or possibly both somewhere on the road.

The winner will have fun but this is also important work. Your support is crucial to delivering a Republican win in November. But this contest ends at midnight, so don't delay!

Thank you for stepping up!

Craig Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, October 7, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 7, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, October 7, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

11

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

These have been incredibly busy -- and exciting -- weeks on the campaign trail, but I always enjoy meeting supporters like you whenever I can. So I want you to know about this cool opportunity.

[url] Today, if you make a donation of $X or more, you will be automatically entered for a chance to hang out with Mitt, or me, or maybe even both of us -- somewhere on the road.

We'll fly the winner and his or her guest to meet with us on the campaign trail -- but the contest is only open for 24 hours -- so don't delay!

Your support can bring Mitt and I, and the entire Republican team, a victory in November -- and that's a win for America.

Donate now at:

[url] [url]

Good luck,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Sunday, October 7, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 7, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, October 7, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date an to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

----------------------------------------

Subject: Meet Dad or Paul

From: info@mittromney.com

Sent: Oct. 7, 2012, 10:22 a.m.


Romney-Ryan Friend,

This race is intense but I have to tell you it's a lot of fun hanging out with my dad and Paul Ryan on the campaign trail.

That's why this contest is so cool.

Donate $X today, and you will be automatically entered for a chance for you and a guest to hang out with my dad, or Paul Ryan or possibly both somewhere on the road.

The winner will have fun but this is also important work. Your support is crucial to delivering a Republican win in November. But this contest ends at midnight, so don't delay!

Thank you for stepping up!

Craig Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, October 7, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 7, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, October 7, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

 

Compare variations

Subject: Meet Dad or Paul

From: info@mittromney.com

Sent: Oct. 7, 2012, 10:22 a.m.


Romney-Ryan Friend,

This race is intense but I have to tell you it's a lot of fun hanging out with my dad and Paul Ryan on the campaign trail.

That's why this contest is so cool.

Donate $X today, and you will be automatically entered for a chance for you and a guest to hang out with my dad, or Paul Ryan or possibly both somewhere on the road.

The winner will have fun but this is also important work. Your support is crucial to delivering a Republican win in November. But this contest ends at midnight, so don't delay!

Thank you for stepping up!

Craig Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, October 7, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 7, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, October 7, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

Romney-Ryan Friend,

This race is intense but I have to tell you it's a lot of fun hanging out with my dad and Paul Ryan on the campaign trail.

That's why this contest is so cool.

Donate $X today, and you will be automatically entered for a chance for you and a guest to hang out with my dad, or Paul Ryan or possibly both somewhere on the road.

The winner will have fun but this is also important work. Your support is crucial to delivering a Republican win in November. But this contest ends at midnight, so don't delay!

Thank you for stepping up!

Craig Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Sunday, October 7, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 7, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, October 7, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

These have been incredibly busy -- and exciting -- weeks on the campaign trail, but I always enjoy meeting supporters like you whenever I can. So I want you to know about this cool opportunity.

[url] Today, if you make a donation of $X or more, you will be automatically entered for a chance to hang out with Mitt, or me, or maybe even both of us -- somewhere on the road.

We'll fly the winner and his or her guest to meet with us on the campaign trail -- but the contest is only open for 24 hours -- so don't delay!

Your support can bring Mitt and I, and the entire Republican team, a victory in November -- and that's a win for America.

Donate now at:

[url] [url]

Good luck,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Sunday, October 7, 2012 at 12:01 am Eastern Daylight Time and ends on Sunday, October 7, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Sunday, October 7, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date an to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

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