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Reverse-Engineering the 2012 Campaign

Michael Jordan

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When Michael Jordan wrote a check to my campaign for U.S. Senate in 2004, I wasn't sure whether I should cash it or frame it.

Now Michael Jordan is taking his support to the next level. If you chip in $X or whatever you can today, you'll be automatically entered for a chance to meet both of us at an event later this month in New York City.

You're invited to bring a guest -- so if basketball isn't your game, I encourage you to bring someone in your life who might enjoy meeting Michael and me over dinner, and maybe even shooting some hoops with some of the other basketball stars, past and present.

Now, I don't know if I'll want to sprint up and down the court that night, but I'm always up to launch a few jump shots. If you join me, don't be surprised if I challenge you or your guest to play.

Tonight is the deadline to throw your name in -- and, today only, every entry counts for two. Make a donation, and you'll be automatically entered:

[url]

Thanks,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Subject: Michael Jordan

From: Barack Obama <democraticparty@democrats.org<mailto:democraticparty@democrats.org>>

Sent: Aug. 10, 2012, 4:34 p.m.




When Michael Jordan wrote a check to my campaign for U.S. Senate in 2004, I wasn't sure whether I should cash it or frame it.

Now Michael Jordan is taking his support to the next level. If you chip in $X or whatever you can today, you'll be automatically entered for a chance to meet both of us at an event later this month in New York City.

You're invited to bring a guest -- so if basketball isn't your game, I encourage you to bring someone in your life who might enjoy meeting Michael and me over dinner, and maybe even shooting some hoops with some of the other basketball stars, past and present.

Now, I don't know if I'll want to sprint up and down the court that night, but I'm always up to launch a few jump shots. If you join me, don't be surprised if I challenge you or your guest to play.

Tonight is the deadline to throw your name in -- and, today only, every entry counts for two. Make a donation, and you'll be automatically entered:

[url]

Thanks,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 10th, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.