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Reverse-Engineering the 2012 Campaign

Midnight: It's up to you

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4 email variations

33

recipients



According to our records associated with this email address -- hopefully it's yours if you're reading this! -- here's your giving history for this organization:

-- Your supporter ID number is: [id] -- Your most recent donation was: $X -- On this date: August 30, 2012

Thank you so much for what you were able to chip in.

Tonight at midnight is one of the most important deadlines we've faced -- it's one we set ourselves. We're figuring out tomorrow morning what resources we have for the final push and what we can do with them. We're making some of the final decisions of this campaign.

You're one of the President's most committed supporters -- he's counting on people like you to step up again now, in these last weeks, and this is one of your last opportunities to do it.

Can you donate $X or more before tonight's deadline? That's just $X for each day we have left on this campaign:

[url]

Every major poll is tightening. That means this election is going to come down to what we do on the ground.

Saying "yes" to more organizers in Ohio, or more offices in Florida, directly factors into the outcome on November 6th -- and none of these things are possible without people like you coming through in the clutch and chipping in what you can. This matters -- thanks in advance for whatever you can give.

Please donate $X or more before midnight tonight:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

-------- If we got your most recent donation wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

16

recipients

Obama - Biden --

According to our records associated with this email address -- hopefully it's yours if you're reading this! -- here's your online giving history for this organization:

-- Your supporter ID number is: [id] -- Your most recent online donation was: $X -- Total amount donated online in 2012: $X

It looks like you haven't made an online donation to the campaign yet. If you were waiting for the last minute, you're pretty much there.

Tonight at midnight is one of the most important deadlines we've faced -- it's one we set ourselves. We're figuring out tomorrow morning what resources we have for the final push and what we can do with them. We're making some of the final decisions of this campaign.

The President is counting on people like you to step up now, in these last weeks, and this is one of your last opportunities to do it. Don't let him down.

Can you donate $X or more before tonight's deadline? That's just 20 cents for each day we have left on this campaign.

Every major poll is tightening. That means this election is going to come down to what we do on the ground.

Saying "yes" to more organizers in Ohio, or more offices in Florida, directly factors into the outcome on November 6th -- and none of these things are possible without people like you coming through in the clutch and chipping in what you can. This matters -- thanks in advance for whatever you can give.

Please donate $X or more before midnight tonight:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

-------- If you have given and it's not reflected above, that may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

8

recipients

Obama - Biden There's an election in 25 days, but I haven't heard from you.

If you've been waiting for the right time to chip in to this campaign, now's your moment. Three reasons:

1. Other supporters will match your donation if you give today -- doubling your impact. 2. Almost 4 million people have chipped in so far. That's roughly 1 in every 75 Americans owning a piece of this campaign. You could be the 4 millionth person. 3. Tomorrow morning, we're making some of the final decisions about how big we can go for the last three weeks of this race -- and it depends on what we raise by midnight tonight.

Now is one of your last opportunities to make a big difference in this campaign by chipping in what you can.

Before the urgent deadline tonight, chip in $X or more -- that's just 20 cents for every day we have left before November 6th.

Nearly 4 million Americans like you have given what they could to keep our country moving forward. They're chipping in what they can, whenever they can.

What are you waiting for?

If you want to make a difference, donate $X or more now and another donor will double your impact by matching your contribution:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

-------- If you have given, our apologies. This error in our records may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



We've got 25 days left, and huge budget decisions to make tomorrow morning, so I don't have time to spend on an eloquent email.

You know what's at stake in this election. You're the only one who can get this job done.

Donate $X or more right now -- just 16 cents for every day we have left:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Midnight: It's up to you

From: info@barackobama.com

Sent: Oct. 12, 2012, 5:13 p.m.




According to our records associated with this email address -- hopefully it's yours if you're reading this! -- here's your giving history for this organization:

-- Your supporter ID number is: [id] -- Your most recent donation was: $X -- On this date: August 30, 2012

Thank you so much for what you were able to chip in.

Tonight at midnight is one of the most important deadlines we've faced -- it's one we set ourselves. We're figuring out tomorrow morning what resources we have for the final push and what we can do with them. We're making some of the final decisions of this campaign.

You're one of the President's most committed supporters -- he's counting on people like you to step up again now, in these last weeks, and this is one of your last opportunities to do it.

Can you donate $X or more before tonight's deadline? That's just $X for each day we have left on this campaign:

[url]

Every major poll is tightening. That means this election is going to come down to what we do on the ground.

Saying "yes" to more organizers in Ohio, or more offices in Florida, directly factors into the outcome on November 6th -- and none of these things are possible without people like you coming through in the clutch and chipping in what you can. This matters -- thanks in advance for whatever you can give.

Please donate $X or more before midnight tonight:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

-------- If we got your most recent donation wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Midnight: It's up to you

From: info@barackobama.com

Sent: Oct. 12, 2012, 5:13 p.m.




According to our records associated with this email address -- hopefully it's yours if you're reading this! -- here's your giving history for this organization:

-- Your supporter ID number is: [id] -- Your most recent donation was: $X -- On this date: August 30, 2012

Thank you so much for what you were able to chip in.

Tonight at midnight is one of the most important deadlines we've faced -- it's one we set ourselves. We're figuring out tomorrow morning what resources we have for the final push and what we can do with them. We're making some of the final decisions of this campaign.

You're one of the President's most committed supporters -- he's counting on people like you to step up again now, in these last weeks, and this is one of your last opportunities to do it.

Can you donate $X or more before tonight's deadline? That's just $X for each day we have left on this campaign:

[url]

Every major poll is tightening. That means this election is going to come down to what we do on the ground.

Saying "yes" to more organizers in Ohio, or more offices in Florida, directly factors into the outcome on November 6th -- and none of these things are possible without people like you coming through in the clutch and chipping in what you can. This matters -- thanks in advance for whatever you can give.

Please donate $X or more before midnight tonight:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

-------- If we got your most recent donation wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



According to our records associated with this email address -- hopefully it's yours if you're reading this! -- here's your giving history for this organization:

-- Your supporter ID number is: [id] -- Your most recent donation was: $X -- On this date: August 30, 2012

Thank you so much for what you were able to chip in.

Tonight at midnight is one of the most important deadlines we've faced -- it's one we set ourselves. We're figuring out tomorrow morning what resources we have for the final push and what we can do with them. We're making some of the final decisions of this campaign.

You're one of the President's most committed supporters -- he's counting on people like you to step up again now, in these last weeks, and this is one of your last opportunities to do it.

Can you donate $X or more before tonight's deadline? That's just $X for each day we have left on this campaign:

[url]

Every major poll is tightening. That means this election is going to come down to what we do on the ground.

Saying "yes" to more organizers in Ohio, or more offices in Florida, directly factors into the outcome on November 6th -- and none of these things are possible without people like you coming through in the clutch and chipping in what you can. This matters -- thanks in advance for whatever you can give.

Please donate $X or more before midnight tonight:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

-------- If we got your most recent donation wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

According to our records associated with this email address -- hopefully it's yours if you're reading this! -- here's your online giving history for this organization:

-- Your supporter ID number is: [id] -- Your most recent online donation was: $X -- Total amount donated online in 2012: $X

It looks like you haven't made an online donation to the campaign yet. If you were waiting for the last minute, you're pretty much there.

Tonight at midnight is one of the most important deadlines we've faced -- it's one we set ourselves. We're figuring out tomorrow morning what resources we have for the final push and what we can do with them. We're making some of the final decisions of this campaign.

The President is counting on people like you to step up now, in these last weeks, and this is one of your last opportunities to do it. Don't let him down.

Can you donate $X or more before tonight's deadline? That's just 20 cents for each day we have left on this campaign.

Every major poll is tightening. That means this election is going to come down to what we do on the ground.

Saying "yes" to more organizers in Ohio, or more offices in Florida, directly factors into the outcome on November 6th -- and none of these things are possible without people like you coming through in the clutch and chipping in what you can. This matters -- thanks in advance for whatever you can give.

Please donate $X or more before midnight tonight:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

-------- If you have given and it's not reflected above, that may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden There's an election in 25 days, but I haven't heard from you.

If you've been waiting for the right time to chip in to this campaign, now's your moment. Three reasons:

1. Other supporters will match your donation if you give today -- doubling your impact. 2. Almost 4 million people have chipped in so far. That's roughly 1 in every 75 Americans owning a piece of this campaign. You could be the 4 millionth person. 3. Tomorrow morning, we're making some of the final decisions about how big we can go for the last three weeks of this race -- and it depends on what we raise by midnight tonight.

Now is one of your last opportunities to make a big difference in this campaign by chipping in what you can.

Before the urgent deadline tonight, chip in $X or more -- that's just 20 cents for every day we have left before November 6th.

Nearly 4 million Americans like you have given what they could to keep our country moving forward. They're chipping in what they can, whenever they can.

What are you waiting for?

If you want to make a difference, donate $X or more now and another donor will double your impact by matching your contribution:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

-------- If you have given, our apologies. This error in our records may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

[url] Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



We've got 25 days left, and huge budget decisions to make tomorrow morning, so I don't have time to spend on an eloquent email.

You know what's at stake in this election. You're the only one who can get this job done.

Donate $X or more right now -- just 16 cents for every day we have left:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.