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Reverse-Engineering the 2012 Campaign

What they won't mention

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Republicans are taking the podium at their convention today, and millions of people will start paying attention to this race for the first time.

The message they'll hear will mirror the distortions Governor Romney has based his entire campaign on -- amplified 10,000 times.

They're going to talk about the economy, but they won't mention that their $X trillion plan gives big tax breaks to people who don't need them. They won't mention their plan to turn Medicare into a voucher system that could cost seniors up to $X more per year. They'll talk a lot about strengthening the middle class, when their plan is to do the opposite: repeal Obamacare, cut Pell Grant scholarships and Head Start funding, and raise taxes on the average family.

Donate $X or more today and make sure we have the resources we need to fight back:

[url]

There are very real and important differences between Mitt Romney and Barack Obama, and we're going to keep pointing them out. But we've been outraised three months in a row, and now we're getting outspent on the air by as much as three to one in some battleground states.

The other side is banking on their TV ads to be louder than any organizer we've got on the phones and on folks' doorsteps.

That's what we're fighting this week.

We need to be ready. Make a donation of $X or more today:

[url]

This week is going to remind us all that we're on the team that fights for everyone, not just those at the top. We're the campaign that's having an honest debate about the issues that matter to American families.

Thanks.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Millions will tune in

From: info@barackobama.com

Sent: Aug. 28, 2012, 8:34 a.m.




Republicans are taking the podium at their convention today, and millions of people will start paying attention to this race for the first time.

The message they'll hear will mirror the distortions Governor Romney has based his entire campaign on -- amplified 10,000 times.

They're going to talk about the economy, but they won't mention that their $X trillion plan gives big tax breaks to people who don't need them. They won't mention their plan to turn Medicare into a voucher system that could cost seniors up to $X more per year. They'll talk a lot about strengthening the middle class, when their plan is to do the opposite: repeal Obamacare, cut Pell Grant scholarships and Head Start funding, and raise taxes on the average family.

Donate $X or more today and make sure we have the resources we need to fight back:

[url]

There are very real and important differences between Mitt Romney and Barack Obama, and we're going to keep pointing them out. But we've been outraised three months in a row, and now we're getting outspent on the air by as much as three to one in some battleground states.

The other side is banking on their TV ads to be louder than any organizer we've got on the phones and on folks' doorsteps.

That's what we're fighting this week.

We need to be ready. Make a donation of $X or more today:

[url]

This week is going to remind us all that we're on the team that fights for everyone, not just those at the top. We're the campaign that's having an honest debate about the issues that matter to American families.

Thanks.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.