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Reverse-Engineering the 2012 Campaign

I want to win

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5 email variations

34

recipients



I can't do this on my own.

Before tonight's fundraising deadline, I'm asking for your help.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Help get us there.

Chip in $X or more today:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

24

recipients

Obama for America

I can't do this on my own.

Before tonight's fundraising deadline, I'm asking for your help.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Together, we've reached major milestones in the past -- because you helped get us there. I hope you'll step up now and help reach one more.

Chip in $X or more today:

[url]

Barack Contributions or gifts to Obama for America are not tax deductible

13

recipients



I can't do this on my own.

That's why your recent donation to my campaign means so much -- thank you. Before tonight's fundraising deadline, I'm asking for your help once more.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Help get us there.

Please chip in again -- donate $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



I can't do this on my own.

That's why your recent donation to my campaign means so much -- thank you. Before tonight's fundraising deadline, I'm asking for your help once more.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Help get us there.

Please chip in again -- donate $X or more today:

[url]

Barack

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



This is moment we won't get back -- the fundraising deadline at midnight tonight is the most important we've faced.

And we're on the brink of milestone our politics has never seen: 10 million grassroots donations in one election year. Help get us there.

I need you with me. Donate $X or more right now:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Morning, [name]

From: info@barackobama.com

Sent: Sept. 30, 2012, 10:11 a.m.




I can't do this on my own.

Before tonight's fundraising deadline, I'm asking for your help.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Help get us there.

Chip in $X or more today:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Morning, [name]

From: info@barackobama.com

Sent: Sept. 30, 2012, 10:11 a.m.




I can't do this on my own.

Before tonight's fundraising deadline, I'm asking for your help.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Help get us there.

Chip in $X or more today:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible



I can't do this on my own.

Before tonight's fundraising deadline, I'm asking for your help.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Help get us there.

Chip in $X or more today:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

Obama for America

I can't do this on my own.

Before tonight's fundraising deadline, I'm asking for your help.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Together, we've reached major milestones in the past -- because you helped get us there. I hope you'll step up now and help reach one more.

Chip in $X or more today:

[url]

Barack Contributions or gifts to Obama for America are not tax deductible



I can't do this on my own.

That's why your recent donation to my campaign means so much -- thank you. Before tonight's fundraising deadline, I'm asking for your help once more.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Help get us there.

Please chip in again -- donate $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I can't do this on my own.

That's why your recent donation to my campaign means so much -- thank you. Before tonight's fundraising deadline, I'm asking for your help once more.

We're on the brink of a milestone American politics has never seen: 10 million grassroots donations in one election year. Help get us there.

Please chip in again -- donate $X or more today:

[url]

Barack

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is moment we won't get back -- the fundraising deadline at midnight tonight is the most important we've faced.

And we're on the brink of milestone our politics has never seen: 10 million grassroots donations in one election year. Help get us there.

I need you with me. Donate $X or more right now:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible