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Reverse-Engineering the 2012 Campaign

I suppose you can't plan everything

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3 email variations

65

recipients



My friends Barack and Michelle Obama will have been married 20 years exactly this Wednesday.

That's also the day that Barack will face off with Mitt Romney for the very first presidential debate of this election.

I suppose you can't plan everything -- even when you're president of the United States.

But there's something we can all do to help send them off into the last month of this election feeling good.

Add your name and well-wishes to a 20th anniversary card for Barack and Michelle:

[url]

This race will be close until the very end, and Wednesday will be an important day for the campaign.

But let's take a moment to show Barack and Michelle that we wish them well in life, not just in politics.

Add your name to the card today:

[url]

Then, let's dig in and get ready for the next 35 days.

David

----- More than 3 million people like you power this campaign. If you can, please donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



Tomorrow my daughter Michelle will celebrate 20 years of marriage to Barack.

I am just so proud of them.

I know how much they appreciate the support you've given them through the years, so I'm hoping you'll join me in wishing them a happy anniversary.

Will you add your name to an anniversary card for Barack and Michelle?

[url]

Almost every year on October 3rd, I watch the girls while Michelle and Barack go out to celebrate.

This time, it's a little different -- they'll be together, but it will be at the first presidential debate, and the girls and I will be watching from home.

Thanks for all you do for Michelle and Barack.

Let's wish them a happy anniversary:

[url]

Marian

----- More than 3 million people like you power this campaign. If you can, please donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



Tomorrow, my daughter Michelle will celebrate 20 years of marriage to Barack.

If you're lucky enough to see your children find love, happiness, and have children of their own, you'll know there's really nothing better.

I am so proud of them -- and I hope you are, too.

Will you add your name to an anniversary card for Barack and Michelle?

Almost every year on October 3rd, I watch the girls while Michelle and Barack go out to celebrate.

This time, it's a little different -- they'll be together, but it will be at the first presidential debate, and the girls and I will be watching from home.

It's a big night, but I know Barack will do just fine knowing that Michelle and his girls -- and all of you -- are pulling for him.

Thanks for all you do to support Barack and Michelle.

If you'd like, join me in wishing them a happy anniversary:

[url]

Marian

----- More than 3 million people like you power this campaign. If you can, please donate today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: I suppose you can't plan everything

From: info@barackobama.com

Sent: Oct. 2, 2012, 8:36 a.m.




My friends Barack and Michelle Obama will have been married 20 years exactly this Wednesday.

That's also the day that Barack will face off with Mitt Romney for the very first presidential debate of this election.

I suppose you can't plan everything -- even when you're president of the United States.

But there's something we can all do to help send them off into the last month of this election feeling good.

Add your name and well-wishes to a 20th anniversary card for Barack and Michelle:

[url]

This race will be close until the very end, and Wednesday will be an important day for the campaign.

But let's take a moment to show Barack and Michelle that we wish them well in life, not just in politics.

Add your name to the card today:

[url]

Then, let's dig in and get ready for the next 35 days.

David

----- More than 3 million people like you power this campaign. If you can, please donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: I suppose you can't plan everything

From: info@barackobama.com

Sent: Oct. 2, 2012, 8:36 a.m.




My friends Barack and Michelle Obama will have been married 20 years exactly this Wednesday.

That's also the day that Barack will face off with Mitt Romney for the very first presidential debate of this election.

I suppose you can't plan everything -- even when you're president of the United States.

But there's something we can all do to help send them off into the last month of this election feeling good.

Add your name and well-wishes to a 20th anniversary card for Barack and Michelle:

[url]

This race will be close until the very end, and Wednesday will be an important day for the campaign.

But let's take a moment to show Barack and Michelle that we wish them well in life, not just in politics.

Add your name to the card today:

[url]

Then, let's dig in and get ready for the next 35 days.

David

----- More than 3 million people like you power this campaign. If you can, please donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



My friends Barack and Michelle Obama will have been married 20 years exactly this Wednesday.

That's also the day that Barack will face off with Mitt Romney for the very first presidential debate of this election.

I suppose you can't plan everything -- even when you're president of the United States.

But there's something we can all do to help send them off into the last month of this election feeling good.

Add your name and well-wishes to a 20th anniversary card for Barack and Michelle:

[url]

This race will be close until the very end, and Wednesday will be an important day for the campaign.

But let's take a moment to show Barack and Michelle that we wish them well in life, not just in politics.

Add your name to the card today:

[url]

Then, let's dig in and get ready for the next 35 days.

David

----- More than 3 million people like you power this campaign. If you can, please donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tomorrow my daughter Michelle will celebrate 20 years of marriage to Barack.

I am just so proud of them.

I know how much they appreciate the support you've given them through the years, so I'm hoping you'll join me in wishing them a happy anniversary.

Will you add your name to an anniversary card for Barack and Michelle?

[url]

Almost every year on October 3rd, I watch the girls while Michelle and Barack go out to celebrate.

This time, it's a little different -- they'll be together, but it will be at the first presidential debate, and the girls and I will be watching from home.

Thanks for all you do for Michelle and Barack.

Let's wish them a happy anniversary:

[url]

Marian

----- More than 3 million people like you power this campaign. If you can, please donate today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tomorrow, my daughter Michelle will celebrate 20 years of marriage to Barack.

If you're lucky enough to see your children find love, happiness, and have children of their own, you'll know there's really nothing better.

I am so proud of them -- and I hope you are, too.

Will you add your name to an anniversary card for Barack and Michelle?

Almost every year on October 3rd, I watch the girls while Michelle and Barack go out to celebrate.

This time, it's a little different -- they'll be together, but it will be at the first presidential debate, and the girls and I will be watching from home.

It's a big night, but I know Barack will do just fine knowing that Michelle and his girls -- and all of you -- are pulling for him.

Thanks for all you do to support Barack and Michelle.

If you'd like, join me in wishing them a happy anniversary:

[url]

Marian

----- More than 3 million people like you power this campaign. If you can, please donate today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible