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Reverse-Engineering the 2012 Campaign

My letter to Michelle Obama

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3 email variations

45

recipients



I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Letter to the First Lady

Join me in adding your name to Women for Obama to support her and President Obama in this election:

[url]

Beyoncé

Paid for by Obama for America

4

recipients



I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Join me in adding your name to African Americans for Obama to support her and President Obama in this election:

[url]

Beyoncé

3

recipients



I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Join me in adding your name to Women for Obama to support her and President Obama in this election:

[url]

Beyonce

--------------------------------------------------------------------- Paid for by Obama for America

Subject: My letter to Michelle Obama

From: info@barackobama.com

Sent: July 23, 2012, 11:14 a.m.




I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Letter to the First Lady

Join me in adding your name to Women for Obama to support her and President Obama in this election:

[url]

Beyoncé

Paid for by Obama for America

 

Compare variations

Subject: My letter to Michelle Obama

From: info@barackobama.com

Sent: July 23, 2012, 11:14 a.m.




I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Letter to the First Lady

Join me in adding your name to Women for Obama to support her and President Obama in this election:

[url]

Beyoncé

Paid for by Obama for America



I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Letter to the First Lady

Join me in adding your name to Women for Obama to support her and President Obama in this election:

[url]

Beyoncé

Paid for by Obama for America



I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Join me in adding your name to African Americans for Obama to support her and President Obama in this election:

[url]

Beyoncé



I want to share a letter I wrote to Michelle Obama.

Watch this video and see why she inspires me every day -- I'm proud that my daughter will grow up in a world where she has people like the First Lady to look up to.

Join me in adding your name to Women for Obama to support her and President Obama in this election:

[url]

Beyonce

--------------------------------------------------------------------- Paid for by Obama for America