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Reverse-Engineering the 2012 Campaign

Gray hairs

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6 email variations

139

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When I decided to run for president, I had significantly fewer gray hairs than I do today.

Michelle says I've earned them, which is the nicest possible way to say I'm getting older.

In fact, I'm turning 51 in a couple weeks, and to celebrate I'm heading home to Chicago for a get-together at my house.

I'd love for you to be one of my guests.

Donate $X or whatever you can to support the campaign, and you'll be automatically entered to join me at home in Chicago -- flight and hotel covered for you and a guest of your choice.

Chicago is where I fell in love with my wife and where our daughters were born. It's where decades ago I first started as a community organizer and where, six years ago, I first talked with Michelle about the possibility of running for president.

I'm looking forward to spending a few hours celebrating there before it's all systems go for the final weeks of the election.

Should be fun.

Thanks for all your support so far. If you can, enter today for a chance to join me and some friends at my house in Chicago, and I can thank you in person:

[url]

Hope to see you soon,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] Update address | Unsubscribe

4

recipients



For my birthday this year, I'll be celebrating in the backyard of my home on the South Side of Chicago, with some of the people who mean the most to me.

If you chip in $X or whatever you can today, you and a guest will be automatically entered to be there:

[url]

It's going to be a great party -- so save the date: August 12th.

Hope you'll be among the guests,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] To update your address, go to: [url] To unsubscribe, go to: [url]

3

recipients



I'm celebrating my 51st birthday back at home in Chicago -- and I'm delighted to invite a few grassroots supporters like you.

This get-together might be the last chance we'll all get to relax for a few hours in the next few months. Each of us needs to dig deep if we want another reason to celebrate on Election Night.

I hope to see you at my birthday party -- and don't worry about travel to Chicago or a hotel. It's taken care of.

Make a donation of $X or whatever you can today to be automatically entered:

[url]

Thank you so much for all that you do -- and I hope to see you at my house.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

3

recipients



Obama for America

I'm turning 51 in a couple weeks, and I want to celebrate it with you at my home in Chicago.

When you donate $X or whatever you can today, you and a guest will be automatically entered to join the party.

You'll also take ownership of this campaign at a critical time.

I will be outraised if things continue as they have for the last two months -- we need to close the gap before we fall irreversibly behind:

[url]

Your donation will go a long way right now.

And if you step up today, I'd like to thank you in person.

I can't wait to show a few of you, and your guests, my home in Chicago.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



There's nowhere I'd rather celebrate my birthday for a few hours this year than in my own backyard in Chicago, surrounded by friends and family I've known for years.

I'd like you to be there as well.

Chip in $X or whatever you can to grow our grassroots organization, and be automatically entered for you and a guest to fly out to Chicago and join me at my birthday party -- airfare and accommodations on us.

It's always right around my birthday that elections start to heat up. Before you know it, it'll be September, then October, then Election Day's here.

Before we hit that final stretch, I'd like to take a moment to celebrate what we've done with folks like you who are making it happen, and get ready for the tough months ahead.

Plus, it will be great to show you the house.

I can't wait. Make sure to get your name in today:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

2

recipients



Michelle likes to say I've earned all these gray hairs.

I tell her they're worth it, because the change we fought for is already helping millions of Americans. In the face of what some called insurmountable odds, we passed historic health care reform, brought the economy back from the brink of depression, saved the auto industry, ended the war in Iraq, repealed "Don't Ask, Don't Tell," and more. We've done quite a bit, and there's a lot more to do.

Next month is my 51st birthday, and I'd like to invite you to celebrate what we've accomplished and what's to come with me and some friends at my house in Chicago.

Pitch in $X or whatever you can today to be automatically entered for a chance to be there.

The next few months will be the toughest yet for our campaign. We're facing a very different opponent this time around, and the landscape has changed dramatically. We'll be outraised and we'll be outspent.

We can win this election, but it won't be because of what I do it will be because of what you do.

We've seen what we're capable of when we come together to fight for what we believe in.

I'm asking you to chip in what you can now and you'll be automatically entered to join me for my birthday in Chicago:

[url]

Thanks for all you're doing out there. I can't say enough how much I appreciate it.

Barack

P.S. The campaign is covering airfare and accommodations for you and a guest.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

Subject: Gray hairs

From: info@barackobama.com

Sent: July 18, 2012, 8:58 a.m.




When I decided to run for president, I had significantly fewer gray hairs than I do today.

Michelle says I've earned them, which is the nicest possible way to say I'm getting older.

In fact, I'm turning 51 in a couple weeks, and to celebrate I'm heading home to Chicago for a get-together at my house.

I'd love for you to be one of my guests.

Donate $X or whatever you can to support the campaign, and you'll be automatically entered to join me at home in Chicago -- flight and hotel covered for you and a guest of your choice.

Chicago is where I fell in love with my wife and where our daughters were born. It's where decades ago I first started as a community organizer and where, six years ago, I first talked with Michelle about the possibility of running for president.

I'm looking forward to spending a few hours celebrating there before it's all systems go for the final weeks of the election.

Should be fun.

Thanks for all your support so far. If you can, enter today for a chance to join me and some friends at my house in Chicago, and I can thank you in person:

[url]

Hope to see you soon,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] Update address | Unsubscribe

 

Compare variations

Subject: Gray hairs

From: info@barackobama.com

Sent: July 18, 2012, 8:58 a.m.




When I decided to run for president, I had significantly fewer gray hairs than I do today.

Michelle says I've earned them, which is the nicest possible way to say I'm getting older.

In fact, I'm turning 51 in a couple weeks, and to celebrate I'm heading home to Chicago for a get-together at my house.

I'd love for you to be one of my guests.

Donate $X or whatever you can to support the campaign, and you'll be automatically entered to join me at home in Chicago -- flight and hotel covered for you and a guest of your choice.

Chicago is where I fell in love with my wife and where our daughters were born. It's where decades ago I first started as a community organizer and where, six years ago, I first talked with Michelle about the possibility of running for president.

I'm looking forward to spending a few hours celebrating there before it's all systems go for the final weeks of the election.

Should be fun.

Thanks for all your support so far. If you can, enter today for a chance to join me and some friends at my house in Chicago, and I can thank you in person:

[url]

Hope to see you soon,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] Update address | Unsubscribe



When I decided to run for president, I had significantly fewer gray hairs than I do today.

Michelle says I've earned them, which is the nicest possible way to say I'm getting older.

In fact, I'm turning 51 in a couple weeks, and to celebrate I'm heading home to Chicago for a get-together at my house.

I'd love for you to be one of my guests.

Donate $X or whatever you can to support the campaign, and you'll be automatically entered to join me at home in Chicago -- flight and hotel covered for you and a guest of your choice.

Chicago is where I fell in love with my wife and where our daughters were born. It's where decades ago I first started as a community organizer and where, six years ago, I first talked with Michelle about the possibility of running for president.

I'm looking forward to spending a few hours celebrating there before it's all systems go for the final weeks of the election.

Should be fun.

Thanks for all your support so far. If you can, enter today for a chance to join me and some friends at my house in Chicago, and I can thank you in person:

[url]

Hope to see you soon,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] Update address | Unsubscribe



For my birthday this year, I'll be celebrating in the backyard of my home on the South Side of Chicago, with some of the people who mean the most to me.

If you chip in $X or whatever you can today, you and a guest will be automatically entered to be there:

[url]

It's going to be a great party -- so save the date: August 12th.

Hope you'll be among the guests,

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here [url] or click here [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] To update your address, go to: [url] To unsubscribe, go to: [url]



I'm celebrating my 51st birthday back at home in Chicago -- and I'm delighted to invite a few grassroots supporters like you.

This get-together might be the last chance we'll all get to relax for a few hours in the next few months. Each of us needs to dig deep if we want another reason to celebrate on Election Night.

I hope to see you at my birthday party -- and don't worry about travel to Chicago or a hotel. It's taken care of.

Make a donation of $X or whatever you can today to be automatically entered:

[url]

Thank you so much for all that you do -- and I hope to see you at my house.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe



Obama for America

I'm turning 51 in a couple weeks, and I want to celebrate it with you at my home in Chicago.

When you donate $X or whatever you can today, you and a guest will be automatically entered to join the party.

You'll also take ownership of this campaign at a critical time.

I will be outraised if things continue as they have for the last two months -- we need to close the gap before we fall irreversibly behind:

[url]

Your donation will go a long way right now.

And if you step up today, I'd like to thank you in person.

I can't wait to show a few of you, and your guests, my home in Chicago.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



There's nowhere I'd rather celebrate my birthday for a few hours this year than in my own backyard in Chicago, surrounded by friends and family I've known for years.

I'd like you to be there as well.

Chip in $X or whatever you can to grow our grassroots organization, and be automatically entered for you and a guest to fly out to Chicago and join me at my birthday party -- airfare and accommodations on us.

It's always right around my birthday that elections start to heat up. Before you know it, it'll be September, then October, then Election Day's here.

Before we hit that final stretch, I'd like to take a moment to celebrate what we've done with folks like you who are making it happen, and get ready for the tough months ahead.

Plus, it will be great to show you the house.

I can't wait. Make sure to get your name in today:

[url]

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



Michelle likes to say I've earned all these gray hairs.

I tell her they're worth it, because the change we fought for is already helping millions of Americans. In the face of what some called insurmountable odds, we passed historic health care reform, brought the economy back from the brink of depression, saved the auto industry, ended the war in Iraq, repealed "Don't Ask, Don't Tell," and more. We've done quite a bit, and there's a lot more to do.

Next month is my 51st birthday, and I'd like to invite you to celebrate what we've accomplished and what's to come with me and some friends at my house in Chicago.

Pitch in $X or whatever you can today to be automatically entered for a chance to be there.

The next few months will be the toughest yet for our campaign. We're facing a very different opponent this time around, and the landscape has changed dramatically. We'll be outraised and we'll be outspent.

We can win this election, but it won't be because of what I do it will be because of what you do.

We've seen what we're capable of when we come together to fight for what we believe in.

I'm asking you to chip in what you can now and you'll be automatically entered to join me for my birthday in Chicago:

[url]

Thanks for all you're doing out there. I can't say enough how much I appreciate it.

Barack

P.S. The campaign is covering airfare and accommodations for you and a guest.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe