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Reverse-Engineering the 2012 Campaign

My promise to you and Barack tonight

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2 email variations

50

recipients



I told Barack I have one mission tonight: tell the truth and stand up for what we believe in.

Our side is always going to win when we do that. But, take a look at what we're up against this week:

-- It's one of the last four weeks we have remaining. -- This week alone, the other side is spending nearly $X million on Mitt Romney's behalf in eight battleground states. -- The resources we have in the bank at midnight tomorrow will determine how big we can go for our final push.

It's urgent that everyone dig deep -- and fast. That means you.

Donate $X right now, before I head up on that debate stage:

[url]

I can't predict if Paul Ryan will follow Mitt Romney's lead tonight, hiding and flat-out denying their unpopular ideas, or if he'll come prepared to have a real debate about where this country should go.

Trust me, I'm ready for anything, but I can't do this alone.

Your donation will put us in the strongest position possible tomorrow, ahead of a major budget-decisions deadline. Please donate $X today:

[url]

Thanks for your support tonight.

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

18

recipients



I told Barack I have one mission tonight: tell the truth and stand up for what we believe in.

Our side is always going to win when we do that.

But, folks, take a look at what we're up against this week:

-- It's one of the last four weeks we have remaining. -- This week alone, the other side is spending nearly $X million on Mitt Romney's behalf in eight battleground states. -- The resources we have in the bank at midnight tomorrow will determine how big we can go for our final push.

It's urgent that everyone gets on board -- and fast. That means you, and that means now. Please don't wait any longer.

Donate $X or more right now, before I head up on that debate stage.

I can't predict if Paul Ryan will follow Mitt Romney's lead tonight, hiding and flat-out denying their unpopular ideas, or if he'll come prepared to have a real debate about where this country should go.

Trust me, I'm ready for anything, but I can't do this alone. Nearly 4 million grassroots donors have stood up and said they'll be a part of what we're building together -- I'm hoping you'll take this opportunity to join them.

ahead of a major budget-decisions deadline.

Please donate $X or more today:

[url]

Thanks for your support tonight.

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: My promise to you and Barack tonight

From: info@barackobama.com

Sent: Oct. 11, 2012, 6:24 p.m.




I told Barack I have one mission tonight: tell the truth and stand up for what we believe in.

Our side is always going to win when we do that. But, take a look at what we're up against this week:

-- It's one of the last four weeks we have remaining. -- This week alone, the other side is spending nearly $X million on Mitt Romney's behalf in eight battleground states. -- The resources we have in the bank at midnight tomorrow will determine how big we can go for our final push.

It's urgent that everyone dig deep -- and fast. That means you.

Donate $X right now, before I head up on that debate stage:

[url]

I can't predict if Paul Ryan will follow Mitt Romney's lead tonight, hiding and flat-out denying their unpopular ideas, or if he'll come prepared to have a real debate about where this country should go.

Trust me, I'm ready for anything, but I can't do this alone.

Your donation will put us in the strongest position possible tomorrow, ahead of a major budget-decisions deadline. Please donate $X today:

[url]

Thanks for your support tonight.

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: My promise to you and Barack tonight

From: info@barackobama.com

Sent: Oct. 11, 2012, 6:24 p.m.




I told Barack I have one mission tonight: tell the truth and stand up for what we believe in.

Our side is always going to win when we do that. But, take a look at what we're up against this week:

-- It's one of the last four weeks we have remaining. -- This week alone, the other side is spending nearly $X million on Mitt Romney's behalf in eight battleground states. -- The resources we have in the bank at midnight tomorrow will determine how big we can go for our final push.

It's urgent that everyone dig deep -- and fast. That means you.

Donate $X right now, before I head up on that debate stage:

[url]

I can't predict if Paul Ryan will follow Mitt Romney's lead tonight, hiding and flat-out denying their unpopular ideas, or if he'll come prepared to have a real debate about where this country should go.

Trust me, I'm ready for anything, but I can't do this alone.

Your donation will put us in the strongest position possible tomorrow, ahead of a major budget-decisions deadline. Please donate $X today:

[url]

Thanks for your support tonight.

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I told Barack I have one mission tonight: tell the truth and stand up for what we believe in.

Our side is always going to win when we do that. But, take a look at what we're up against this week:

-- It's one of the last four weeks we have remaining. -- This week alone, the other side is spending nearly $X million on Mitt Romney's behalf in eight battleground states. -- The resources we have in the bank at midnight tomorrow will determine how big we can go for our final push.

It's urgent that everyone dig deep -- and fast. That means you.

Donate $X right now, before I head up on that debate stage:

[url]

I can't predict if Paul Ryan will follow Mitt Romney's lead tonight, hiding and flat-out denying their unpopular ideas, or if he'll come prepared to have a real debate about where this country should go.

Trust me, I'm ready for anything, but I can't do this alone.

Your donation will put us in the strongest position possible tomorrow, ahead of a major budget-decisions deadline. Please donate $X today:

[url]

Thanks for your support tonight.

Joe

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I told Barack I have one mission tonight: tell the truth and stand up for what we believe in.

Our side is always going to win when we do that.

But, folks, take a look at what we're up against this week:

-- It's one of the last four weeks we have remaining. -- This week alone, the other side is spending nearly $X million on Mitt Romney's behalf in eight battleground states. -- The resources we have in the bank at midnight tomorrow will determine how big we can go for our final push.

It's urgent that everyone gets on board -- and fast. That means you, and that means now. Please don't wait any longer.

Donate $X or more right now, before I head up on that debate stage.

I can't predict if Paul Ryan will follow Mitt Romney's lead tonight, hiding and flat-out denying their unpopular ideas, or if he'll come prepared to have a real debate about where this country should go.

Trust me, I'm ready for anything, but I can't do this alone. Nearly 4 million grassroots donors have stood up and said they'll be a part of what we're building together -- I'm hoping you'll take this opportunity to join them.

ahead of a major budget-decisions deadline.

Please donate $X or more today:

[url]

Thanks for your support tonight.

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible